| Product Code: ETC327329 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The Philippines Hair Straightener Market is poised for steady growth rate improvements from 2025 to 2029. The growth rate starts at 0.27% in 2025 and reaches 0.50% by 2029.

By 2027, the Hair Straightener market in Philippines is anticipated to reach a growth rate of 0.40%, as part of an increasingly competitive Asia region, where China remains at the forefront, supported by India, Japan, Australia and South Korea, driving innovations and market adoption across sectors.

The Philippines` hair straightener market has witnessed steady growth due to changing beauty trends and preferences. The CAGR for this market is projected to be approximately 8.2%.
The hair straightener market growth can be driven by beauty standards, hair styling trends, and technological advancements in hair care appliances. Consumer desires for versatility in hairstyling options can impact market trends.
The Philippines Hair Straightener Market faces challenges related to hair health and heat-related damage. While hair straighteners are popular, concerns about hair breakage and heat damage prompt a need for innovative solutions that straighten hair while minimizing adverse effects.
The hair straightener market in the Philippines has also been affected by the closure of salons and reduced consumer spending. The decline in demand for hair styling products, along with the shift towards natural hair care routines during the pandemic, has impacted the market. The market is expected to recover as consumer preferences evolve.
Major players in the Philippines Hair Straightener Market include Conair Corporation, Panasonic Corporation, and Spectrum Brands Holdings, Inc.
| 1 Executive Summary | 
| 2 Introduction | 
| 2.1 Key Highlights of the Report | 
| 2.2 Report Description | 
| 2.3 Market Scope & Segmentation | 
| 2.4 Research Methodology | 
| 2.5 Assumptions | 
| 3 Philippines Hair Straightener Market Overview | 
| 3.1 Philippines Country Macro Economic Indicators | 
| 3.2 Philippines Hair Straightener Market Revenues & Volume, 2021 & 2031F | 
| 3.3 Philippines Hair Straightener Market - Industry Life Cycle | 
| 3.4 Philippines Hair Straightener Market - Porter's Five Forces | 
| 3.5 Philippines Hair Straightener Market Revenues & Volume Share, By Plate Type, 2021 & 2031F | 
| 3.6 Philippines Hair Straightener Market Revenues & Volume Share, By End User, 2021 & 2031F | 
| 3.7 Philippines Hair Straightener Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F | 
| 4 Philippines Hair Straightener Market Dynamics | 
| 4.1 Impact Analysis | 
| 4.2 Market Drivers | 
| 4.2.1 Increasing disposable income among the middle-class population in the Philippines, leading to higher spending on personal grooming products. | 
| 4.2.2 Growing awareness about hair care and styling trends among the younger demographic in the country. | 
| 4.2.3 Influence of social media and beauty influencers promoting hair straightening products. | 
| 4.3 Market Restraints | 
| 4.3.1 Competition from alternative hair styling products such as hair curlers, blow dryers, and chemical hair treatments. | 
| 4.3.2 Price sensitivity of consumers in the Philippines, impacting the adoption of premium hair straighteners. | 
| 4.3.3 Lack of proper education and training on the safe use of hair straightening products, leading to concerns about hair damage. | 
| 5 Philippines Hair Straightener Market Trends | 
| 6 Philippines Hair Straightener Market, By Types | 
| 6.1 Philippines Hair Straightener Market, By Plate Type | 
| 6.1.1 Overview and Analysis | 
| 6.1.2 Philippines Hair Straightener Market Revenues & Volume, By Plate Type, 2021-2031F | 
| 6.1.3 Philippines Hair Straightener Market Revenues & Volume, By Ceramic, 2021-2031F | 
| 6.1.4 Philippines Hair Straightener Market Revenues & Volume, By Titanium, 2021-2031F | 
| 6.1.5 Philippines Hair Straightener Market Revenues & Volume, By Tourmaline, 2021-2031F | 
| 6.1.6 Philippines Hair Straightener Market Revenues & Volume, By Others, 2021-2031F | 
| 6.2 Philippines Hair Straightener Market, By End User | 
| 6.2.1 Overview and Analysis | 
| 6.2.2 Philippines Hair Straightener Market Revenues & Volume, By Household, 2021-2031F | 
| 6.2.3 Philippines Hair Straightener Market Revenues & Volume, By Commercial, 2021-2031F | 
| 6.3 Philippines Hair Straightener Market, By Distribution Channel | 
| 6.3.1 Overview and Analysis | 
| 6.3.2 Philippines Hair Straightener Market Revenues & Volume, By Offline Store, 2021-2031F | 
| 6.3.3 Philippines Hair Straightener Market Revenues & Volume, By Online Store, 2021-2031F | 
| 7 Philippines Hair Straightener Market Import-Export Trade Statistics | 
| 7.1 Philippines Hair Straightener Market Export to Major Countries | 
| 7.2 Philippines Hair Straightener Market Imports from Major Countries | 
| 8 Philippines Hair Straightener Market Key Performance Indicators | 
| 8.1 Number of beauty salons offering hair straightening services in the Philippines. | 
| 8.2 Online search trends for hair straighteners and related keywords in the country. | 
| 8.3 Popularity of hair straightening tutorial videos and content on social media platforms among Filipino users. | 
| 9 Philippines Hair Straightener Market - Opportunity Assessment | 
| 9.1 Philippines Hair Straightener Market Opportunity Assessment, By Plate Type, 2021 & 2031F | 
| 9.2 Philippines Hair Straightener Market Opportunity Assessment, By End User, 2021 & 2031F | 
| 9.3 Philippines Hair Straightener Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F | 
| 10 Philippines Hair Straightener Market - Competitive Landscape | 
| 10.1 Philippines Hair Straightener Market Revenue Share, By Companies, 2024 | 
| 10.2 Philippines Hair Straightener Market Competitive Benchmarking, By Operating and Technical Parameters | 
| 11 Company Profiles | 
| 12 Recommendations | 
| 13 Disclaimer |