| Product Code: ETC12636577 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
The Philippines saw a significant shift in its laundry detergents import landscape in 2024, with top exporters being Japan, Malaysia, Germany, Singapore, and the USA. The market witnessed a drastic increase in concentration levels, moving from low in 2023 to very high in 2024. Despite a negative CAGR of -29.75% from 2020 to 2024, the growth rate surged by 42.3% in 2024 alone. This dynamic market behavior suggests a rapidly evolving competitive environment and changing consumer preferences driving the import market for laundry detergents in the Philippines.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Laundry Detergents Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Laundry Detergents Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Laundry Detergents Market - Industry Life Cycle |
3.4 Philippines Laundry Detergents Market - Porter's Five Forces |
3.5 Philippines Laundry Detergents Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Philippines Laundry Detergents Market Revenues & Volume Share, By Form, 2021 & 2031F |
3.7 Philippines Laundry Detergents Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.8 Philippines Laundry Detergents Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.9 Philippines Laundry Detergents Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 Philippines Laundry Detergents Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing urbanization leading to higher demand for convenience products like laundry detergents |
4.2.2 Growing awareness about hygiene and cleanliness among consumers |
4.2.3 Rising disposable income levels enabling more spending on household cleaning products |
4.3 Market Restraints |
4.3.1 Price sensitivity of consumers in the Philippines affecting purchasing decisions |
4.3.2 Competition from alternative cleaning products such as homemade detergents or eco-friendly options |
4.3.3 Environmental concerns leading to a shift towards sustainable and green products |
5 Philippines Laundry Detergents Market Trends |
6 Philippines Laundry Detergents Market, By Types |
6.1 Philippines Laundry Detergents Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Philippines Laundry Detergents Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 Philippines Laundry Detergents Market Revenues & Volume, By Powder Detergents, 2021 - 2031F |
6.1.4 Philippines Laundry Detergents Market Revenues & Volume, By Liquid Detergents, 2021 - 2031F |
6.1.5 Philippines Laundry Detergents Market Revenues & Volume, By Pods/Capsules, 2021 - 2031F |
6.1.6 Philippines Laundry Detergents Market Revenues & Volume, By Tablets, 2021 - 2031F |
6.1.7 Philippines Laundry Detergents Market Revenues & Volume, By Eco-Friendly Detergents, 2021 - 2031F |
6.2 Philippines Laundry Detergents Market, By Form |
6.2.1 Overview and Analysis |
6.2.2 Philippines Laundry Detergents Market Revenues & Volume, By Liquid, 2021 - 2031F |
6.2.3 Philippines Laundry Detergents Market Revenues & Volume, By Powder, 2021 - 2031F |
6.2.4 Philippines Laundry Detergents Market Revenues & Volume, By Pods, 2021 - 2031F |
6.2.5 Philippines Laundry Detergents Market Revenues & Volume, By Tablets, 2021 - 2031F |
6.2.6 Philippines Laundry Detergents Market Revenues & Volume, By Bars, 2021 - 2031F |
6.3 Philippines Laundry Detergents Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Philippines Laundry Detergents Market Revenues & Volume, By Household, 2021 - 2031F |
6.3.3 Philippines Laundry Detergents Market Revenues & Volume, By Commercial, 2021 - 2031F |
6.3.4 Philippines Laundry Detergents Market Revenues & Volume, By Industrial, 2021 - 2031F |
6.3.5 Philippines Laundry Detergents Market Revenues & Volume, By Specialized Cleaning, 2021 - 2031F |
6.3.6 Philippines Laundry Detergents Market Revenues & Volume, By Delicate Fabrics, 2021 - 2031F |
6.4 Philippines Laundry Detergents Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Philippines Laundry Detergents Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
6.4.3 Philippines Laundry Detergents Market Revenues & Volume, By Convenience Stores, 2021 - 2031F |
6.4.4 Philippines Laundry Detergents Market Revenues & Volume, By Online Retailers, 2021 - 2031F |
6.4.5 Philippines Laundry Detergents Market Revenues & Volume, By Department Stores, 2021 - 2031F |
6.4.6 Philippines Laundry Detergents Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
6.5 Philippines Laundry Detergents Market, By End User |
6.5.1 Overview and Analysis |
6.5.2 Philippines Laundry Detergents Market Revenues & Volume, By Residential, 2021 - 2031F |
6.5.3 Philippines Laundry Detergents Market Revenues & Volume, By Commercial, 2021 - 2031F |
6.5.4 Philippines Laundry Detergents Market Revenues & Volume, By Institutional, 2021 - 2031F |
6.5.5 Philippines Laundry Detergents Market Revenues & Volume, By Hospitality, 2021 - 2031F |
6.5.6 Philippines Laundry Detergents Market Revenues & Volume, By Healthcare, 2021 - 2031F |
7 Philippines Laundry Detergents Market Import-Export Trade Statistics |
7.1 Philippines Laundry Detergents Market Export to Major Countries |
7.2 Philippines Laundry Detergents Market Imports from Major Countries |
8 Philippines Laundry Detergents Market Key Performance Indicators |
8.1 Household penetration rate of laundry detergents |
8.2 Consumer perception and satisfaction levels with laundry detergent brands |
8.3 Frequency of purchases or repeat purchases of laundry detergents |
8.4 Adoption rate of new laundry detergent formulations or technologies |
8.5 Customer loyalty and retention rates for laundry detergent brands |
9 Philippines Laundry Detergents Market - Opportunity Assessment |
9.1 Philippines Laundry Detergents Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Philippines Laundry Detergents Market Opportunity Assessment, By Form, 2021 & 2031F |
9.3 Philippines Laundry Detergents Market Opportunity Assessment, By Application, 2021 & 2031F |
9.4 Philippines Laundry Detergents Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.5 Philippines Laundry Detergents Market Opportunity Assessment, By End User, 2021 & 2031F |
10 Philippines Laundry Detergents Market - Competitive Landscape |
10.1 Philippines Laundry Detergents Market Revenue Share, By Companies, 2024 |
10.2 Philippines Laundry Detergents Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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