| Product Code: ETC12546721 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
The Philippines saw a significant increase in liquid lipstick import shipments in 2024 from top exporting countries including China, Switzerland, Metropolitan France, South Korea, and the USA. The market exhibited very high concentration levels, indicating a competitive landscape dominated by key players. With a remarkable CAGR of 33.85% from 2020 to 2024 and a steady growth rate of 2.86% from 2023 to 2024, the liquid lipstick market in the Philippines is experiencing robust expansion and strong demand for imported products.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Liquid Lipstick Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Liquid Lipstick Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Liquid Lipstick Market - Industry Life Cycle |
3.4 Philippines Liquid Lipstick Market - Porter's Five Forces |
3.5 Philippines Liquid Lipstick Market Revenues & Volume Share, By Technology Type, 2021 & 2031F |
3.6 Philippines Liquid Lipstick Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 Philippines Liquid Lipstick Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.8 Philippines Liquid Lipstick Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
4 Philippines Liquid Lipstick Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing urbanization and disposable income in the Philippines leading to higher spending on cosmetics. |
4.2.2 Growing influence of social media influencers and beauty bloggers promoting liquid lipsticks. |
4.2.3 Rising trend of online shopping and e-commerce platforms making it easier to access a wide variety of liquid lipstick brands. |
4.3 Market Restraints |
4.3.1 Intense competition among existing and new liquid lipstick brands in the market. |
4.3.2 Fluctuations in raw material prices affecting production costs and ultimately retail prices. |
4.3.3 Regulatory challenges related to product testing, labeling, and compliance with cosmetic regulations in the Philippines. |
5 Philippines Liquid Lipstick Market Trends |
6 Philippines Liquid Lipstick Market, By Types |
6.1 Philippines Liquid Lipstick Market, By Technology Type |
6.1.1 Overview and Analysis |
6.1.2 Philippines Liquid Lipstick Market Revenues & Volume, By Technology Type, 2021 - 2031F |
6.1.3 Philippines Liquid Lipstick Market Revenues & Volume, By Matte Finish, 2021 - 2031F |
6.1.4 Philippines Liquid Lipstick Market Revenues & Volume, By Glossy Finish, 2021 - 2031F |
6.1.5 Philippines Liquid Lipstick Market Revenues & Volume, By Satin Finish, 2021 - 2031F |
6.1.6 Philippines Liquid Lipstick Market Revenues & Volume, By Metallic Finish, 2021 - 2031F |
6.2 Philippines Liquid Lipstick Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Philippines Liquid Lipstick Market Revenues & Volume, By Daily Wear, 2021 - 2031F |
6.2.3 Philippines Liquid Lipstick Market Revenues & Volume, By Special Occasions, 2021 - 2031F |
6.2.4 Philippines Liquid Lipstick Market Revenues & Volume, By Professional Settings, 2021 - 2031F |
6.2.5 Philippines Liquid Lipstick Market Revenues & Volume, By Fashion Events, 2021 - 2031F |
6.3 Philippines Liquid Lipstick Market, By End User |
6.3.1 Overview and Analysis |
6.3.2 Philippines Liquid Lipstick Market Revenues & Volume, By Young Adults, 2021 - 2031F |
6.3.3 Philippines Liquid Lipstick Market Revenues & Volume, By Makeup Enthusiasts, 2021 - 2031F |
6.3.4 Philippines Liquid Lipstick Market Revenues & Volume, By Professionals, 2021 - 2031F |
6.3.5 Philippines Liquid Lipstick Market Revenues & Volume, By Trendsetters, 2021 - 2031F |
6.4 Philippines Liquid Lipstick Market, By Product Type |
6.4.1 Overview and Analysis |
6.4.2 Philippines Liquid Lipstick Market Revenues & Volume, By Long-lasting Liquid Lipstick, 2021 - 2031F |
6.4.3 Philippines Liquid Lipstick Market Revenues & Volume, By Moisturizing Liquid Lipstick, 2021 - 2031F |
6.4.4 Philippines Liquid Lipstick Market Revenues & Volume, By Transfer-proof Liquid Lipstick, 2021 - 2031F |
6.4.5 Philippines Liquid Lipstick Market Revenues & Volume, By High-pigment Liquid Lipstick, 2021 - 2031F |
7 Philippines Liquid Lipstick Market Import-Export Trade Statistics |
7.1 Philippines Liquid Lipstick Market Export to Major Countries |
7.2 Philippines Liquid Lipstick Market Imports from Major Countries |
8 Philippines Liquid Lipstick Market Key Performance Indicators |
8.1 Social media engagement metrics such as likes, comments, shares, and follower growth for liquid lipstick brands. |
8.2 Website traffic and online conversion rates for e-commerce platforms selling liquid lipsticks. |
8.3 Customer satisfaction scores and reviews on online platforms for different liquid lipstick brands. |
8.4 Trend analysis of popular shades and finishes of liquid lipsticks based on online search volumes and social media mentions. |
8.5 Number of new product launches and collaborations in the liquid lipstick market in the Philippines. |
9 Philippines Liquid Lipstick Market - Opportunity Assessment |
9.1 Philippines Liquid Lipstick Market Opportunity Assessment, By Technology Type, 2021 & 2031F |
9.2 Philippines Liquid Lipstick Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 Philippines Liquid Lipstick Market Opportunity Assessment, By End User, 2021 & 2031F |
9.4 Philippines Liquid Lipstick Market Opportunity Assessment, By Product Type, 2021 & 2031F |
10 Philippines Liquid Lipstick Market - Competitive Landscape |
10.1 Philippines Liquid Lipstick Market Revenue Share, By Companies, 2024 |
10.2 Philippines Liquid Lipstick Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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