| Product Code: ETC387029 | Publication Date: Aug 2022 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Philippines experienced a robust 11.11% CAGR in mackerel imports from 2020 to 2024, with top exporters being China, Japan, New Zealand, South Korea, and Morocco. However, the industry faced a significant challenge in 2024 with a sharp -42.2% growth rate. Despite this, the market remains highly concentrated, with a high Herfindahl-Hirschman Index (HHI), indicating the dominance of key players in the mackerel import sector. Understanding the dynamics of these top exporting countries and addressing the recent growth decline will be crucial for stakeholders in the Philippines mackerel import market.

The Philippines mackerel market is an integral part of the country`s seafood industry. Mackerel, a popular and economically significant fish, holds a prominent place in the Philippines` fisheries sector. The market for mackerel is characterized by its high demand both domestically and internationally. Filipinos have a strong appetite for mackerel due to its affordability, nutritional value, and versatility in various dishes. Additionally, the Philippines exports a considerable portion of its mackerel catch to global markets, contributing to its economy. The mackerel market`s growth is influenced by factors such as changing consumer preferences, international trade dynamics, and environmental regulations that aim to ensure sustainable fishing practices.
The Philippines mackerel market has flourished due to mackerel`s affordability and nutritional value. Mackerel is a popular fish choice among Filipinos, as it is widely available and can be prepared in various ways. The rise in consumer awareness about the health benefits of consuming fatty fish has contributed to the sustained demand for mackerel products.
The Philippines mackerel market encounters challenges due to fluctuations in global fish stocks and international regulations. Mackerel stocks can vary based on environmental conditions and fishing practices, leading to supply uncertainties. Additionally, compliance with international fishing regulations to ensure sustainable harvesting can impact the availability of mackerel for the local market. Finding a balance between fishing practices, stock management, and meeting consumer demand is essential.
The Philippines mackerel market experienced disruptions during the COVID-19 pandemic. Mackerel, often imported from various sources, faced supply chain challenges due to global trade disruptions. Movement restrictions and transportation difficulties impacted market availability and prices. The situation underscored the need for diversified sourcing strategies and highlighted the vulnerabilities of import-dependent markets.
Companies involved in seafood processing and distribution are important in the Philippines mackerel market. Mega Fishing Corporation, which operates a fleet of fishing vessels, is a significant player in catching and processing mackerel and other pelagic fish species for domestic consumption and export.
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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