| Product Code: ETC8844992 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Deep | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Despite the declining CAGR and growth rate in 2024, the Philippines continued to see a high concentration of malt-based drink imports from top exporting countries such as China, Vietnam, Netherlands, Germany, and Singapore. The consistent dominance of these key players indicates a stable market presence and strong trade relationships. The market may benefit from diversifying import sources to mitigate risks associated with high concentration levels and potentially stimulate growth in the future.

The malt-based drinks market in the Philippines is growing due to increasing consumer preference for nutritious and functional beverages. Health-conscious individuals are shifting towards malted drinks enriched with vitamins and minerals. The market benefits from aggressive marketing campaigns by global and local beverage brands, along with the expansion of retail and e-commerce distribution channels.
The growing health-conscious consumer base and increasing preference for functional beverages have driven the malt-based drinks market in the Philippines. These drinks, known for their nutritional benefits and energy-boosting properties, are gaining popularity among children and adults alike. Additionally, the expansion of retail distribution channels, including supermarkets and online platforms, has enhanced market accessibility. Rising disposable incomes and changing consumer lifestyles further support market growth.
The malt-based drinks market in the Philippines faces competition from a wide range of non-alcoholic beverages, including soft drinks, fruit juices, and dairy-based drinks. Changing consumer preferences towards healthier and low-sugar alternatives impact malt drink sales. Additionally, the high cost of malt extracts and other raw materials increases production costs, making it difficult for manufacturers to offer competitive pricing. Limited consumer awareness about the nutritional benefits of malt-based drinks also affects demand.
The growing health-conscious consumer base in the Philippines is driving demand for malt-based drinks. Investment in production facilities, brand marketing, and distribution expansion can ensure strong market penetration. Companies can explore value-added formulations with vitamins and minerals to cater to the wellness trend.
The Food and Drug Administration (FDA) regulates malt-based drinks, ensuring compliance with food safety and labeling requirements. The Department of Agriculture (DA) supports local barley and malt production, while the Bureau of Internal Revenue (BIR) imposes excise taxes on alcoholic malt-based beverages.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Malt Based Drinks Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Malt Based Drinks Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Malt Based Drinks Market - Industry Life Cycle |
3.4 Philippines Malt Based Drinks Market - Porter's Five Forces |
3.5 Philippines Malt Based Drinks Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Philippines Malt Based Drinks Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 Philippines Malt Based Drinks Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Philippines Malt Based Drinks Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness among consumers leading to a shift towards healthier beverage options. |
4.2.2 Rising disposable income levels in the Philippines, enabling consumers to spend more on premium malt-based drinks. |
4.2.3 Growing popularity of non-alcoholic malt-based beverages as a substitute for alcoholic drinks among younger demographics. |
4.3 Market Restraints |
4.3.1 Competition from other non-alcoholic beverages such as juices, energy drinks, and ready-to-drink teas impacting market growth. |
4.3.2 Price sensitivity among consumers in the Philippines affecting the adoption of premium malt-based drinks. |
4.3.3 Regulatory restrictions and taxes on malt-based drinks impacting production costs and pricing strategies. |
5 Philippines Malt Based Drinks Market Trends |
6 Philippines Malt Based Drinks Market, By Types |
6.1 Philippines Malt Based Drinks Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Philippines Malt Based Drinks Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Philippines Malt Based Drinks Market Revenues & Volume, By Flavored beverages, 2021- 2031F |
6.1.4 Philippines Malt Based Drinks Market Revenues & Volume, By Unflavored beverages, 2021- 2031F |
6.2 Philippines Malt Based Drinks Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Philippines Malt Based Drinks Market Revenues & Volume, By Alcoholic, 2021- 2031F |
6.2.3 Philippines Malt Based Drinks Market Revenues & Volume, By Non-Alcoholic, 2021- 2031F |
6.3 Philippines Malt Based Drinks Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Philippines Malt Based Drinks Market Revenues & Volume, By Offline, 2021- 2031F |
6.3.3 Philippines Malt Based Drinks Market Revenues & Volume, By Online, 2021- 2031F |
7 Philippines Malt Based Drinks Market Import-Export Trade Statistics |
7.1 Philippines Malt Based Drinks Market Export to Major Countries |
7.2 Philippines Malt Based Drinks Market Imports from Major Countries |
8 Philippines Malt Based Drinks Market Key Performance Indicators |
8.1 Number of new product launches and innovations in the malt-based drinks segment. |
8.2 Growth in distribution channels and retail presence of malt-based drinks across the Philippines. |
8.3 Consumer awareness and perception of malt-based drinks through surveys and market research. |
8.4 Trends in per capita consumption of malt-based drinks in key demographics. |
8.5 Sustainability initiatives and packaging innovations in the malt-based drinks market. |
9 Philippines Malt Based Drinks Market - Opportunity Assessment |
9.1 Philippines Malt Based Drinks Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Philippines Malt Based Drinks Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 Philippines Malt Based Drinks Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Philippines Malt Based Drinks Market - Competitive Landscape |
10.1 Philippines Malt Based Drinks Market Revenue Share, By Companies, 2024 |
10.2 Philippines Malt Based Drinks Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |