Product Code: ETC411145 | Publication Date: Oct 2022 | Updated Date: Feb 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
Philippines Mandarin market currently, in 2023, has witnessed an HHI of 4656, Which has decreased slightly as compared to the HHI of 10000 in 2017. The market is moving towards concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
The Philippines mandarin market reflects the country`s vibrant agricultural landscape. Mandarins are valued for their refreshing taste, ease of consumption, and association with wellness. The local production of mandarins contributes significantly to their availability and affordability, making them a popular choice among Filipinos. Additionally, mandarins often take center stage during festive seasons and celebrations, boosting their demand. The market`s dynamic nature, shaped by factors like local production, consumer preferences, and cultural practices, underscores the significance of mandarins in the Philippines.
The Philippines mandarin market experiences growth due to the fruit`s popularity as a citrus snack and ingredient in various culinary applications. Mandarins are valued for their sweetness, easy-to-peel nature, and portability, making them a favorite among consumers looking for healthy on-the-go snacks. The fruit`s versatility in both sweet and savory dishes contributes to its demand, and its availability during certain seasons creates a sense of anticipation among consumers.
The Philippines mandarin market could encounter challenges linked to competition from other citrus fruits, market seasonality, and import dynamics. Mandarins might compete with other locally grown citrus fruits, impacting demand. Additionally, mandarins are typically associated with specific seasons, which could affect their availability and consumer interest throughout the year. Balancing supply and demand, managing transportation and storage to maintain fruit quality, and marketing mandarins effectively are challenges in this market.
The Philippines mandarin market experienced COVID-19 related disruptions in both supply and demand. Lockdowns and restrictions impacted the harvest and distribution of mandarins, leading to potential wastage due to labor shortages and transportation challenges. The closure of hotels, restaurants, and markets also reduced demand. However, increased focus on health and immunity boosted the demand for vitamin-rich fruits like mandarins. Farmers and sellers had to adapt to new distribution channels, such as online platforms and direct-to-consumer sales.
The Philippines mandarin market is supported by key players that ensure a consistent supply of this popular citrus fruit to consumers. "Citrus Fresh Farms" is a significant player in this market, recognized for its cultivation and distribution of mandarins. Another important contributor is "Sunshine Citrus Co. ," which focuses on producing high-quality mandarins for both domestic consumption and export. These key players play a crucial role in satisfying the Filipino consumers` preference for fresh and flavorful mandarins.