| Product Code: ETC8845031 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Deep | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Philippines saw a significant increase in mannequin head import shipments in 2024, with top exporting countries including China, Spain, Hong Kong, Lithuania, and Switzerland. The high Herfindahl-Hirschman Index (HHI) concentration indicates a competitive market. With a notable compound annual growth rate (CAGR) of 33.35% from 2020 to 2024 and a growth rate of 29.15% from 2023 to 2024, the industry is experiencing rapid expansion, likely driven by evolving fashion trends and increased demand for display and styling purposes.

The mannequin head market is expanding due to its widespread use in the beauty and cosmetology sectors. Training schools, hair salons, and makeup artists utilize mannequin heads for practice and display. The growing demand for wigs and hair extensions also contributes to market growth.
The growing beauty and cosmetology industry in the Philippines has significantly driven the demand for mannequin heads. These products are widely used in hairstyling academies, beauty salons, and professional training institutions. Additionally, the increasing popularity of online beauty tutorials and hairstyling courses has further boosted the market, as aspiring professionals seek mannequin heads for practice.
The mannequin head market in the Philippines struggles with limited demand outside of beauty and cosmetology training sectors. The availability of cheaper imported alternatives makes local production less competitive. Additionally, the need for customization and high-quality materials increases production costs, affecting affordability.
The mannequin head market presents opportunities in beauty and hairdressing education, along with e-commerce retail. Investors can focus on premium-quality training mannequins, lightweight materials, and realistic features for professional hairstylists and makeup artists. Collaborations with beauty schools and academies can strengthen market presence.
The DTI and the Bureau of Product Standards (BPS) oversee mannequin head production and importation, ensuring compliance with quality and material safety standards. The government provides tax incentives for businesses producing mannequin heads locally, reducing reliance on imports.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Mannequin Head Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Mannequin Head Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Mannequin Head Market - Industry Life Cycle |
3.4 Philippines Mannequin Head Market - Porter's Five Forces |
3.5 Philippines Mannequin Head Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Philippines Mannequin Head Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Philippines Mannequin Head Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for mannequin heads in the beauty and cosmetics industry for showcasing products and practicing hairstyling and makeup techniques. |
4.2.2 Growth in the number of beauty schools and salons in the Philippines, leading to a higher requirement for mannequin heads for training purposes. |
4.2.3 Rise in the popularity of social media influencers and beauty content creators using mannequin heads for tutorials and demonstrations. |
4.3 Market Restraints |
4.3.1 Limited disposable income of individuals in the Philippines affecting their spending on non-essential items like mannequin heads. |
4.3.2 Competition from alternative training methods such as virtual reality simulations impacting the demand for physical mannequin heads. |
4.3.3 Challenges in the supply chain, including transportation and logistics issues, affecting the availability of mannequin heads in the market. |
5 Philippines Mannequin Head Market Trends |
6 Philippines Mannequin Head Market, By Types |
6.1 Philippines Mannequin Head Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Philippines Mannequin Head Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Philippines Mannequin Head Market Revenues & Volume, By Men, 2021- 2031F |
6.1.4 Philippines Mannequin Head Market Revenues & Volume, By Women, 2021- 2031F |
6.1.5 Philippines Mannequin Head Market Revenues & Volume, By Infants & Toddlers, 2021- 2031F |
6.2 Philippines Mannequin Head Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Philippines Mannequin Head Market Revenues & Volume, By Hairstyling & Barbering, 2021- 2031F |
6.2.3 Philippines Mannequin Head Market Revenues & Volume, By Makeup Artistry, 2021- 2031F |
6.2.4 Philippines Mannequin Head Market Revenues & Volume, By Wig & Hairpiece Design, 2021- 2031F |
6.2.5 Philippines Mannequin Head Market Revenues & Volume, By Hat & Accessories, 2021- 2031F |
7 Philippines Mannequin Head Market Import-Export Trade Statistics |
7.1 Philippines Mannequin Head Market Export to Major Countries |
7.2 Philippines Mannequin Head Market Imports from Major Countries |
8 Philippines Mannequin Head Market Key Performance Indicators |
8.1 Average utilization rate of mannequin heads in beauty schools and salons. |
8.2 Number of beauty-related social media accounts featuring mannequin heads in the Philippines. |
8.3 Percentage of beauty product launches in the Philippines using mannequin heads for display and promotion. |
9 Philippines Mannequin Head Market - Opportunity Assessment |
9.1 Philippines Mannequin Head Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Philippines Mannequin Head Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Philippines Mannequin Head Market - Competitive Landscape |
10.1 Philippines Mannequin Head Market Revenue Share, By Companies, 2024 |
10.2 Philippines Mannequin Head Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |