| Product Code: ETC12933217 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
The Philippines saw a significant increase in matcha powder import shipments in 2024, with top exporting countries including Vietnam, Sri Lanka, Taiwan, China, and Thailand. The market remained highly concentrated, indicating strong competition among suppliers. The impressive Compound Annual Growth Rate (CAGR) of 36.82% from 2020 to 2024 reflects the growing demand for matcha powder in the Philippines. Furthermore, the exceptional growth rate of 132.32% from 2023 to 2024 highlights the accelerating pace of market expansion in the country.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Matcha Powder Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Matcha Powder Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Matcha Powder Market - Industry Life Cycle |
3.4 Philippines Matcha Powder Market - Porter's Five Forces |
3.5 Philippines Matcha Powder Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Philippines Matcha Powder Market Revenues & Volume Share, By Grade, 2021 & 2031F |
3.7 Philippines Matcha Powder Market Revenues & Volume Share, By Packaging Type, 2021 & 2031F |
3.8 Philippines Matcha Powder Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Philippines Matcha Powder Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increased health consciousness and awareness of the benefits of matcha powder consumption in the Philippines |
4.2.2 Growing demand for natural and organic products in the market |
4.2.3 Rising popularity of matcha-based beverages and desserts in the food and beverage industry |
4.3 Market Restraints |
4.3.1 Limited consumer knowledge and awareness of matcha powder and its uses |
4.3.2 High prices of matcha powder compared to conventional tea products |
4.3.3 Lack of widespread availability of high-quality matcha powder in the market |
5 Philippines Matcha Powder Market Trends |
6 Philippines Matcha Powder Market, By Types |
6.1 Philippines Matcha Powder Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Philippines Matcha Powder Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Philippines Matcha Powder Market Revenues & Volume, By Ceremonial, 2021 - 2031F |
6.1.4 Philippines Matcha Powder Market Revenues & Volume, By Culinary, 2021 - 2031F |
6.1.5 Philippines Matcha Powder Market Revenues & Volume, By Industrial, 2021 - 2031F |
6.2 Philippines Matcha Powder Market, By Grade |
6.2.1 Overview and Analysis |
6.2.2 Philippines Matcha Powder Market Revenues & Volume, By Premium Organic, 2021 - 2031F |
6.2.3 Philippines Matcha Powder Market Revenues & Volume, By Standard, 2021 - 2031F |
6.2.4 Philippines Matcha Powder Market Revenues & Volume, By Bulk, 2021 - 2031F |
6.3 Philippines Matcha Powder Market, By Packaging Type |
6.3.1 Overview and Analysis |
6.3.2 Philippines Matcha Powder Market Revenues & Volume, By Tins & Jars, 2021 - 2031F |
6.3.3 Philippines Matcha Powder Market Revenues & Volume, By Pouches & Bags, 2021 - 2031F |
6.3.4 Philippines Matcha Powder Market Revenues & Volume, By Bulk Containers, 2021 - 2031F |
6.4 Philippines Matcha Powder Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Philippines Matcha Powder Market Revenues & Volume, By Supermarkets & Hypermarkets, 2021 - 2031F |
6.4.3 Philippines Matcha Powder Market Revenues & Volume, By Online Retail, 2021 - 2031F |
6.4.4 Philippines Matcha Powder Market Revenues & Volume, By Foodservice & Cafes, 2021 - 2031F |
7 Philippines Matcha Powder Market Import-Export Trade Statistics |
7.1 Philippines Matcha Powder Market Export to Major Countries |
7.2 Philippines Matcha Powder Market Imports from Major Countries |
8 Philippines Matcha Powder Market Key Performance Indicators |
8.1 Number of matcha powder product launches and innovations in the Philippines |
8.2 Growth in the number of matcha powder cafes and restaurants offering matcha-based products |
8.3 Increase in online searches and social media engagements related to matcha powder in the Philippines |
9 Philippines Matcha Powder Market - Opportunity Assessment |
9.1 Philippines Matcha Powder Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Philippines Matcha Powder Market Opportunity Assessment, By Grade, 2021 & 2031F |
9.3 Philippines Matcha Powder Market Opportunity Assessment, By Packaging Type, 2021 & 2031F |
9.4 Philippines Matcha Powder Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Philippines Matcha Powder Market - Competitive Landscape |
10.1 Philippines Matcha Powder Market Revenue Share, By Companies, 2024 |
10.2 Philippines Matcha Powder Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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