| Product Code: ETC12690145 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
The Philippines melon import shipments in 2024 continue to be dominated by key players such as China, USA, New Zealand, Japan, and South Korea. Despite the high Herfindahl-Hirschman Index indicating concentrated market control, the industry experienced a negative compound annual growth rate of -4.6% from 2020 to 2024. However, there is a notable improvement in growth with a 22.51% increase from 2023 to 2024, signaling potential opportunities for market expansion and diversification in the coming years.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Melons Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Melons Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Melons Market - Industry Life Cycle |
3.4 Philippines Melons Market - Porter's Five Forces |
3.5 Philippines Melons Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Philippines Melons Market Revenues & Volume Share, By Application Area, 2021 & 2031F |
3.7 Philippines Melons Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.8 Philippines Melons Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Philippines Melons Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for healthy and natural food options |
4.2.2 Growing awareness about the nutritional benefits of melons |
4.2.3 Rising disposable income leading to higher spending on premium fruits |
4.3 Market Restraints |
4.3.1 Seasonal availability of melons affecting supply |
4.3.2 Challenges in transportation and logistics leading to quality issues |
4.3.3 Competition from other fruits and substitutes in the market |
5 Philippines Melons Market Trends |
6 Philippines Melons Market, By Types |
6.1 Philippines Melons Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Philippines Melons Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 Philippines Melons Market Revenues & Volume, By Watermelon, 2021 - 2031F |
6.1.4 Philippines Melons Market Revenues & Volume, By Cantaloupe, 2021 - 2031F |
6.1.5 Philippines Melons Market Revenues & Volume, By Honeydew, 2021 - 2031F |
6.1.6 Philippines Melons Market Revenues & Volume, By Galia, 2021 - 2031F |
6.2 Philippines Melons Market, By Application Area |
6.2.1 Overview and Analysis |
6.2.2 Philippines Melons Market Revenues & Volume, By Fresh Consumption, 2021 - 2031F |
6.2.3 Philippines Melons Market Revenues & Volume, By Processed Products, 2021 - 2031F |
6.2.4 Philippines Melons Market Revenues & Volume, By Export, 2021 - 2031F |
6.3 Philippines Melons Market, By End User |
6.3.1 Overview and Analysis |
6.3.2 Philippines Melons Market Revenues & Volume, By Health-Conscious Consumers, 2021 - 2031F |
6.3.3 Philippines Melons Market Revenues & Volume, By Juice Manufacturers, 2021 - 2031F |
6.3.4 Philippines Melons Market Revenues & Volume, By Exporters, 2021 - 2031F |
6.4 Philippines Melons Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Philippines Melons Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
6.4.3 Philippines Melons Market Revenues & Volume, By Farmers' Markets, 2021 - 2031F |
6.4.4 Philippines Melons Market Revenues & Volume, By Online Retailers, 2021 - 2031F |
7 Philippines Melons Market Import-Export Trade Statistics |
7.1 Philippines Melons Market Export to Major Countries |
7.2 Philippines Melons Market Imports from Major Countries |
8 Philippines Melons Market Key Performance Indicators |
8.1 Average selling price of melons |
8.2 Consumer engagement on social media platforms for melon-related content |
8.3 Number of new product launches or variants in the melons market |
8.4 Percentage of repeat customers for melon products |
8.5 Growth in the number of melon farms or cultivation areas |
9 Philippines Melons Market - Opportunity Assessment |
9.1 Philippines Melons Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Philippines Melons Market Opportunity Assessment, By Application Area, 2021 & 2031F |
9.3 Philippines Melons Market Opportunity Assessment, By End User, 2021 & 2031F |
9.4 Philippines Melons Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Philippines Melons Market - Competitive Landscape |
10.1 Philippines Melons Market Revenue Share, By Companies, 2024 |
10.2 Philippines Melons Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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