| Product Code: ETC8845836 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, the Philippines saw a consistent flow of mint and menthol imports, with top exporters being Singapore, Indonesia, USA, Japan, and China. Despite the high concentration with a high Herfindahl-Hirschman Index (HHI), the market maintained a healthy Compound Annual Growth Rate (CAGR) of 6.72% from 2020 to 2024. However, there was a slight decline in growth rate from 2023 to 2024 at -0.16%. The market for mint and menthol imports in the Philippines remains robust, with key players continuing to drive growth and competition.

The demand for mint and menthol products in the Philippines spans multiple industries, including food and beverages, pharmaceuticals, and personal care. Mint-flavored oral care products, menthol-based medicinal balms, and cooling agents in confectionery are driving market growth. The increasing preference for natural ingredients and herbal formulations is further boosting demand.
The mint and menthol market in the Philippines is experiencing steady growth due to their widespread use in personal care, food and beverages, and pharmaceuticals. Menthol is a key ingredient in oral care products, balms, and medicinal formulations. The market benefits from increasing demand for natural flavors and fragrances. However, supply chain disruptions and price fluctuations in raw materials pose challenges.
The mint and menthol market faces issues related to fluctuating raw material costs, climate dependency, and increasing competition from synthetic alternatives. Since natural mint production is highly dependent on climate conditions, seasonal variations impact supply and pricing. Additionally, synthetic menthol is becoming more popular in certain applications due to its cost-effectiveness, creating competition for natural mint suppliers. Regulatory changes regarding menthol use in tobacco products also influence market dynamics.
The demand for mint and menthol is rising in the Philippines, driven by applications in food, beverages, personal care, and pharmaceuticals. Investors can explore opportunities in mint farming, extraction, and formulation of menthol-based products. Sustainable sourcing and organic certifications can boost market competitiveness.
The Department of Agriculture (DA) oversees policies related to mint and menthol cultivation. The government encourages local production through farming subsidies and export incentives. Quality control measures ensure compliance with food and cosmetic industry standards. Import regulations require certification for foreign mint and menthol products.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Mint And Menthol Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Mint And Menthol Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Mint And Menthol Market - Industry Life Cycle |
3.4 Philippines Mint And Menthol Market - Porter's Five Forces |
3.5 Philippines Mint And Menthol Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Philippines Mint And Menthol Market Revenues & Volume Share, By Product, 2021 & 2031F |
4 Philippines Mint And Menthol Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for mint and menthol products due to their perceived health benefits and refreshing taste. |
4.2.2 Growing consumer awareness about the benefits of mint and menthol in oral care and personal hygiene products. |
4.2.3 Expansion of the retail sector and increasing availability of mint and menthol products in convenience stores and supermarkets. |
4.3 Market Restraints |
4.3.1 Stringent government regulations on the use of mint and menthol in tobacco products. |
4.3.2 Fluctuating prices of raw materials such as menthol oil affecting the production costs. |
4.3.3 Competition from alternative flavors and ingredients in the market. |
5 Philippines Mint And Menthol Market Trends |
6 Philippines Mint And Menthol Market, By Types |
6.1 Philippines Mint And Menthol Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Philippines Mint And Menthol Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Philippines Mint And Menthol Market Revenues & Volume, By Hard Type, 2021- 2031F |
6.1.4 Philippines Mint And Menthol Market Revenues & Volume, By Chewing Type, 2021- 2031F |
6.1.5 Philippines Mint And Menthol Market Revenues & Volume, By Scotland Type, 2021- 2031F |
6.2 Philippines Mint And Menthol Market, By Product |
6.2.1 Overview and Analysis |
6.2.2 Philippines Mint And Menthol Market Revenues & Volume, By Synthetic, 2021- 2031F |
6.2.3 Philippines Mint And Menthol Market Revenues & Volume, By Natural Menthol, 2021- 2031F |
7 Philippines Mint And Menthol Market Import-Export Trade Statistics |
7.1 Philippines Mint And Menthol Market Export to Major Countries |
7.2 Philippines Mint And Menthol Market Imports from Major Countries |
8 Philippines Mint And Menthol Market Key Performance Indicators |
8.1 Consumer engagement with mint and menthol products on social media platforms. |
8.2 Number of new product launches in the mint and menthol segment. |
8.3 Consumer surveys on preferences and satisfaction with mint and menthol products. |
8.4 Percentage increase in repeat purchases of mint and menthol products. |
8.5 Growth in online searches for mint and menthol-related keywords. |
9 Philippines Mint And Menthol Market - Opportunity Assessment |
9.1 Philippines Mint And Menthol Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Philippines Mint And Menthol Market Opportunity Assessment, By Product, 2021 & 2031F |
10 Philippines Mint And Menthol Market - Competitive Landscape |
10.1 Philippines Mint And Menthol Market Revenue Share, By Companies, 2024 |
10.2 Philippines Mint And Menthol Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |