Philippines Mobile Value Added Services (MVAS) Market (2025-2031) Outlook | Industry, Companies, Size, Value, Analysis, Forecast, Revenue, Share, Growth & Trends

Name: Philippines Mobile Value Added Services (MVAS) Market (2025-2031) | Trends, Outlook & Forecast
Creator: 6Wresearch
License: https://www.6wresearch.com/privacy-policy

Market Forecast By Solution (SMS, MMS, Location Based Services, Mobile Email & IM, Mobile Money, Mobile Advertising, Mobile Infotainment), By End User (SMBs, Enterprises), By Vertical (BFSI, Media and Entertainment, Healthcare, Education, Retail, Government, Telecom & IT, Others) And Competitive Landscape

Product Code: ETC4383150	Publication Date: Jul 2023	Updated Date: Aug 2025	Product Type: Report
Publisher: 6Wresearch	Author: Ravi Bhandari	No. of Pages: 85	No. of Figures: 45	No. of Tables: 25

Philippines Mobile Added Services (MVAS) Market Overview

The Philippines Mobile Added Services (MVAS) Market is diversifying its offerings to cater to the evolving needs of mobile users. MVAS includes services such as mobile banking, entertainment, healthcare, and more. The mobile ecosystem in the Philippines i

Drivers of the Markets

Mobile Added Services (MVAS) encompass a wide range of value-added services that mobile operators offer beyond traditional voice and SMS. In the Philippines, MVAS offerings include mobile banking, mobile entertainment, and mobile marketing, among others.

Challenges of the Markets

The MVAS market in the Philippines is challenged by rapidly changing consumer preferences and the need to offer innovative, value-added services. Adapting to the evolving mobile technology landscape and ensuring data security are essential. Balancing pric

COVID-19 Impact on the Market

Mobile value-added services have become more important during the pandemic, as they offer entertainment, convenience, and productivity tools that people seek while staying at home. This has led to an increased demand for MVAS in the Philippines.

Key Players of the market

The Philippines Mobile Added Services (MVAS) market is a dynamic space with several key players offering diverse services to cater to the needs of the tech-savvy population. Globe Telecom, a major telecommunications provider, is a significant player in th

Key Highlights of the Report:

Philippines Mobile Value Added Services (MVAS) Market Outlook
Market Size of Philippines Mobile Value Added Services (MVAS) Market, 2024
Forecast of Philippines Mobile Value Added Services (MVAS) Market, 2031
Historical Data and Forecast of Philippines Mobile Value Added Services (MVAS) Revenues & Volume for the Period 2021-2031
Philippines Mobile Value Added Services (MVAS) Market Trend Evolution
Philippines Mobile Value Added Services (MVAS) Market Drivers and Challenges
Philippines Mobile Value Added Services (MVAS) Price Trends
Philippines Mobile Value Added Services (MVAS) Porter's Five Forces
Philippines Mobile Value Added Services (MVAS) Industry Life Cycle
Historical Data and Forecast of Philippines Mobile Value Added Services (MVAS) Market Revenues & Volume By Solution for the Period 2021-2031
Historical Data and Forecast of Philippines Mobile Value Added Services (MVAS) Market Revenues & Volume By SMS for the Period 2021-2031
Historical Data and Forecast of Philippines Mobile Value Added Services (MVAS) Market Revenues & Volume By MMS for the Period 2021-2031
Historical Data and Forecast of Philippines Mobile Value Added Services (MVAS) Market Revenues & Volume By Location Based Services for the Period 2021-2031
Historical Data and Forecast of Philippines Mobile Value Added Services (MVAS) Market Revenues & Volume By Mobile Email & IM for the Period 2021-2031
Historical Data and Forecast of Philippines Mobile Value Added Services (MVAS) Market Revenues & Volume By Mobile Money for the Period 2021-2031
Historical Data and Forecast of Philippines Mobile Value Added Services (MVAS) Market Revenues & Volume By Mobile Advertising for the Period 2021-2031
Historical Data and Forecast of Philippines Mobile Value Added Services (MVAS) Market Revenues & Volume By Mobile Infotainment for the Period 2021-2031
Historical Data and Forecast of Philippines Mobile Value Added Services (MVAS) Market Revenues & Volume By End User for the Period 2021-2031
Historical Data and Forecast of Philippines Mobile Value Added Services (MVAS) Market Revenues & Volume By SMBs for the Period 2021-2031
Historical Data and Forecast of Philippines Mobile Value Added Services (MVAS) Market Revenues & Volume By Enterprises for the Period 2021-2031
Historical Data and Forecast of Philippines Mobile Value Added Services (MVAS) Market Revenues & Volume By Vertical for the Period 2021-2031
Historical Data and Forecast of Philippines Mobile Value Added Services (MVAS) Market Revenues & Volume By BFSI for the Period 2021-2031
Historical Data and Forecast of Philippines Mobile Value Added Services (MVAS) Market Revenues & Volume By Media and Entertainment for the Period 2021-2031
Historical Data and Forecast of Philippines Mobile Value Added Services (MVAS) Market Revenues & Volume By Healthcare for the Period 2021-2031
Historical Data and Forecast of Philippines Mobile Value Added Services (MVAS) Market Revenues & Volume By Education for the Period 2021-2031
Historical Data and Forecast of Philippines Mobile Value Added Services (MVAS) Market Revenues & Volume By Retail for the Period 2021-2031
Historical Data and Forecast of Philippines Mobile Value Added Services (MVAS) Market Revenues & Volume By Government for the Period 2021-2031
Historical Data and Forecast of Philippines Mobile Value Added Services (MVAS) Market Revenues & Volume By Telecom & IT for the Period 2021-2031
Historical Data and Forecast of Philippines Mobile Value Added Services (MVAS) Market Revenues & Volume By Others for the Period 2021-2031
Philippines Mobile Value Added Services (MVAS) Import Export Trade Statistics
Market Opportunity Assessment By Solution
Market Opportunity Assessment By End User
Market Opportunity Assessment By Vertical
Philippines Mobile Value Added Services (MVAS) Top Companies Market Share
Philippines Mobile Value Added Services (MVAS) Competitive Benchmarking By Technical and Operational Parameters
Philippines Mobile Value Added Services (MVAS) Company Profiles
Philippines Mobile Value Added Services (MVAS) Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

How does 6Wresearch market report help businesses in making strategic decisions?

Do you also provide customisation in the market study?

1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Philippines Mobile Value Added Services (MVAS) Market Overview

3.1 Philippines Country Macro Economic Indicators

3.2 Philippines Mobile Value Added Services (MVAS) Market Revenues & Volume, 2021 & 2031F

3.3 Philippines Mobile Value Added Services (MVAS) Market - Industry Life Cycle

3.4 Philippines Mobile Value Added Services (MVAS) Market - Porter's Five Forces

3.5 Philippines Mobile Value Added Services (MVAS) Market Revenues & Volume Share, By Solution, 2021 & 2031F

3.6 Philippines Mobile Value Added Services (MVAS) Market Revenues & Volume Share, By End User, 2021 & 2031F

3.7 Philippines Mobile Value Added Services (MVAS) Market Revenues & Volume Share, By Vertical, 2021 & 2031F

4 Philippines Mobile Value Added Services (MVAS) Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing smartphone penetration rate in the Philippines

4.2.2 Growing demand for mobile entertainment and content services

4.2.3 Rise in mobile internet usage and data consumption

4.3 Market Restraints

4.3.1 Regulatory challenges and compliance requirements

4.3.2 Competition from over-the-top (OTT) services

4.3.3 Economic instability affecting consumer spending on value-added services

5 Philippines Mobile Value Added Services (MVAS) Market Trends

6 Philippines Mobile Value Added Services (MVAS) Market, By Types

6.1 Philippines Mobile Value Added Services (MVAS) Market, By Solution

6.1.1 Overview and Analysis

6.1.2 Philippines Mobile Value Added Services (MVAS) Market Revenues & Volume, By Solution, 2021-2031F

6.1.3 Philippines Mobile Value Added Services (MVAS) Market Revenues & Volume, By SMS, 2021-2031F

6.1.4 Philippines Mobile Value Added Services (MVAS) Market Revenues & Volume, By MMS, 2021-2031F

6.1.5 Philippines Mobile Value Added Services (MVAS) Market Revenues & Volume, By Location Based Services, 2021-2031F

6.1.6 Philippines Mobile Value Added Services (MVAS) Market Revenues & Volume, By Mobile Email & IM, 2021-2031F

6.1.7 Philippines Mobile Value Added Services (MVAS) Market Revenues & Volume, By Mobile Money, 2021-2031F

6.1.8 Philippines Mobile Value Added Services (MVAS) Market Revenues & Volume, By Mobile Advertising, 2021-2031F

6.2 Philippines Mobile Value Added Services (MVAS) Market, By End User

6.2.1 Overview and Analysis

6.2.2 Philippines Mobile Value Added Services (MVAS) Market Revenues & Volume, By SMBs, 2021-2031F

6.2.3 Philippines Mobile Value Added Services (MVAS) Market Revenues & Volume, By Enterprises, 2021-2031F

6.3 Philippines Mobile Value Added Services (MVAS) Market, By Vertical

6.3.1 Overview and Analysis

6.3.2 Philippines Mobile Value Added Services (MVAS) Market Revenues & Volume, By BFSI, 2021-2031F

6.3.3 Philippines Mobile Value Added Services (MVAS) Market Revenues & Volume, By Media and Entertainment, 2021-2031F

6.3.4 Philippines Mobile Value Added Services (MVAS) Market Revenues & Volume, By Healthcare, 2021-2031F

6.3.5 Philippines Mobile Value Added Services (MVAS) Market Revenues & Volume, By Education, 2021-2031F

6.3.6 Philippines Mobile Value Added Services (MVAS) Market Revenues & Volume, By Retail, 2021-2031F

6.3.7 Philippines Mobile Value Added Services (MVAS) Market Revenues & Volume, By Government, 2021-2031F

6.3.8 Philippines Mobile Value Added Services (MVAS) Market Revenues & Volume, By Others, 2021-2031F

6.3.9 Philippines Mobile Value Added Services (MVAS) Market Revenues & Volume, By Others, 2021-2031F

7 Philippines Mobile Value Added Services (MVAS) Market Import-Export Trade Statistics

7.1 Philippines Mobile Value Added Services (MVAS) Market Export to Major Countries

7.2 Philippines Mobile Value Added Services (MVAS) Market Imports from Major Countries

8 Philippines Mobile Value Added Services (MVAS) Market Key Performance Indicators

8.1 Average revenue per user (ARPU) for mobile value-added services

8.2 Subscriber engagement metrics such as frequency of service usage

8.3 Customer satisfaction levels with mobile value-added services

8.4 Rate of adoption of new value-added services and features

8.5 Average revenue growth per user from value-added services

9 Philippines Mobile Value Added Services (MVAS) Market - Opportunity Assessment

9.1 Philippines Mobile Value Added Services (MVAS) Market Opportunity Assessment, By Solution, 2021 & 2031F

9.2 Philippines Mobile Value Added Services (MVAS) Market Opportunity Assessment, By End User, 2021 & 2031F

9.3 Philippines Mobile Value Added Services (MVAS) Market Opportunity Assessment, By Vertical, 2021 & 2031F

10 Philippines Mobile Value Added Services (MVAS) Market - Competitive Landscape

10.1 Philippines Mobile Value Added Services (MVAS) Market Revenue Share, By Companies, 2024

10.2 Philippines Mobile Value Added Services (MVAS) Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

Africa Mobile Value Added Services (MVAS) Market

Asia Pacific Mobile Value Added Services (MVAS) Market

Europe Mobile Value Added Services (MVAS) Market

Hong Kong Mobile Value Added Services (MVAS) Market

Iceland Mobile Value Added Services (MVAS) Market

Iran Mobile Value Added Services (MVAS) Market

Ireland Mobile Value Added Services (MVAS) Market

Israel Mobile Value Added Services (MVAS) Market

Middle East Mobile Value Added Services (MVAS) Market

North America Mobile Value Added Services (MVAS) Market

Export potential assessment - trade Analytics for 2030

Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.

By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.

To discover high-growth global markets and optimize your business strategy:

Click Here