| Product Code: ETC8846084 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Deep | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Philippines` import of Moscato wine in 2024 saw a diverse range of countries contributing, with top exporters like USA, Australia, and Spain leading the pack. Despite moderate concentration indicated by the HHI, the industry experienced a healthy CAGR of 10.42% from 2020 to 2024. However, there was a notable decline in growth rate from 2023 to 2024 at -27.93%, suggesting a temporary slowdown in the market. Overall, the Philippines continues to be an attractive market for Moscato wine imports, with opportunities for sustained growth and competition from various key players.

The Moscato wine market in the Philippines is growing due to increasing wine consumption among young adults and casual drinkers. Moscato`s sweet and fruity taste appeals to a broad consumer base, making it a popular choice for social gatherings. The rise of wine bars, e-commerce liquor sales, and premiumization trends in the beverage industry further support market growth. However, import taxes and pricing may impact affordability.
The growing popularity of sweet and aromatic wines among Filipino consumers is fueling the Moscato wine market. Increasing disposable income and a rising interest in premium and imported wines are driving sales. Additionally, the expansion of wine distribution channels, including online retail and specialty wine shops, is making Moscato wines more accessible to a broader consumer base.
The Moscato wine market in the Philippines struggles with price sensitivity, import dependence, and changing consumer preferences. Moscato wines are often priced higher than locally produced alcoholic beverages, making them less accessible to price-conscious consumers. The market is largely reliant on imports, which increases costs due to import duties and fluctuating exchange rates. Additionally, changing consumer trends favoring craft beers and spirits pose a challenge to the growth of the Moscato wine segment.
The Philippines growing wine culture and increasing disposable incomes are fueling demand for Moscato wine. Investors can explore opportunities in importation, distribution, and local wine production to cater to the expanding consumer base.
The regulation of Moscato wine in the Philippines falls under the jurisdiction of the Food and Drug Administration (FDA) and the Bureau of Internal Revenue (BIR). Importation, production, and distribution of wine products must comply with food safety standards and alcohol taxation policies. The government enforces labeling requirements to ensure transparency regarding alcohol content and ingredients. Additionally, policies promote responsible alcohol consumption through awareness campaigns and restrictions on advertising and sales to minors.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Moscato Wine Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Moscato Wine Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Moscato Wine Market - Industry Life Cycle |
3.4 Philippines Moscato Wine Market - Porter's Five Forces |
3.5 Philippines Moscato Wine Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Philippines Moscato Wine Market Revenues & Volume Share, By Sales Channel, 2021 & 2031F |
4 Philippines Moscato Wine Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income and changing consumer preferences towards premium and imported wines |
4.2.2 Growing tourism industry in the Philippines leading to increased exposure to international wine culture |
4.2.3 Rising popularity of wine as a social drink among young adults in urban areas |
4.3 Market Restraints |
4.3.1 High import taxes and duties on wine affecting the affordability and competitiveness of imported wines like Moscato |
4.3.2 Limited awareness and availability of Moscato wine in non-urban areas of the Philippines |
4.3.3 Strict regulations and licensing requirements for alcohol sales and distribution in the country |
5 Philippines Moscato Wine Market Trends |
6 Philippines Moscato Wine Market, By Types |
6.1 Philippines Moscato Wine Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Philippines Moscato Wine Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Philippines Moscato Wine Market Revenues & Volume, By Moscato Bianco, 2021- 2031F |
6.1.4 Philippines Moscato Wine Market Revenues & Volume, By Moscato Rosa, 2021- 2031F |
6.1.5 Philippines Moscato Wine Market Revenues & Volume, By Moscato Giallo, 2021- 2031F |
6.1.6 Philippines Moscato Wine Market Revenues & Volume, By Others, 2021- 2031F |
6.2 Philippines Moscato Wine Market, By Sales Channel |
6.2.1 Overview and Analysis |
6.2.2 Philippines Moscato Wine Market Revenues & Volume, By Restaurants and Bars, 2021- 2031F |
6.2.3 Philippines Moscato Wine Market Revenues & Volume, By Winery, 2021- 2031F |
6.2.4 Philippines Moscato Wine Market Revenues & Volume, By Liquor Stores, 2021- 2031F |
6.2.5 Philippines Moscato Wine Market Revenues & Volume, By Online Retail, 2021- 2031F |
6.2.6 Philippines Moscato Wine Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021- 2031F |
6.2.7 Philippines Moscato Wine Market Revenues & Volume, By Others, 2021- 2031F |
7 Philippines Moscato Wine Market Import-Export Trade Statistics |
7.1 Philippines Moscato Wine Market Export to Major Countries |
7.2 Philippines Moscato Wine Market Imports from Major Countries |
8 Philippines Moscato Wine Market Key Performance Indicators |
8.1 Average price per bottle of Moscato wine sold in the Philippines |
8.2 Number of wine tasting events or promotions featuring Moscato wine |
8.3 Percentage increase in online searches or social media mentions related to Moscato wine in the Philippines |
9 Philippines Moscato Wine Market - Opportunity Assessment |
9.1 Philippines Moscato Wine Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Philippines Moscato Wine Market Opportunity Assessment, By Sales Channel, 2021 & 2031F |
10 Philippines Moscato Wine Market - Competitive Landscape |
10.1 Philippines Moscato Wine Market Revenue Share, By Companies, 2024 |
10.2 Philippines Moscato Wine Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |