| Product Code: ETC12962401 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
Philippines` nail enamel import market saw significant growth in 2024, with top exporting countries being China, Thailand, USA, Poland, and Vietnam. The market concentration, as measured by the Herfindahl-Hirschman Index (HHI), increased from moderate to very high in just one year, indicating a shift towards a more concentrated market landscape. The impressive compound annual growth rate (CAGR) of 17.82% from 2020 to 2024, coupled with a remarkable growth rate of 35.02% from 2023 to 2024, highlights the robust expansion and competitiveness within the nail enamel import sector in the Philippines.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Nail Enamel Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Nail Enamel Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Nail Enamel Market - Industry Life Cycle |
3.4 Philippines Nail Enamel Market - Porter's Five Forces |
3.5 Philippines Nail Enamel Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Philippines Nail Enamel Market Revenues & Volume Share, By Form, 2021 & 2031F |
3.7 Philippines Nail Enamel Market Revenues & Volume Share, By Finish Type, 2021 & 2031F |
3.8 Philippines Nail Enamel Market Revenues & Volume Share, By Consumer Group, 2021 & 2031F |
3.9 Philippines Nail Enamel Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Philippines Nail Enamel Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of the population in the Philippines, leading to higher spending on beauty products like nail enamel. |
4.2.2 Growing trend of nail art and self-expression through nail styling among the younger population. |
4.2.3 Expansion of beauty and cosmetic retail outlets and online platforms, increasing accessibility to a wider range of nail enamel products. |
4.3 Market Restraints |
4.3.1 Fluctuations in raw material prices impacting the cost of production for nail enamel manufacturers. |
4.3.2 Competitive pricing strategies among various nail enamel brands leading to margin pressures. |
4.3.3 Regulatory challenges related to the use of certain ingredients in nail enamel formulations. |
5 Philippines Nail Enamel Market Trends |
6 Philippines Nail Enamel Market, By Types |
6.1 Philippines Nail Enamel Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Philippines Nail Enamel Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 Philippines Nail Enamel Market Revenues & Volume, By Classic Nail Polish, 2021 - 2031F |
6.1.4 Philippines Nail Enamel Market Revenues & Volume, By Gel Nail Polish, 2021 - 2031F |
6.1.5 Philippines Nail Enamel Market Revenues & Volume, By Breathable Nail Polish, 2021 - 2031F |
6.1.6 Philippines Nail Enamel Market Revenues & Volume, By Peel-Off Nail Polish, 2021 - 2031F |
6.1.7 Philippines Nail Enamel Market Revenues & Volume, By Quick-Dry Nail Polish, 2021 - 2031F |
6.2 Philippines Nail Enamel Market, By Form |
6.2.1 Overview and Analysis |
6.2.2 Philippines Nail Enamel Market Revenues & Volume, By Liquid, 2021 - 2031F |
6.2.3 Philippines Nail Enamel Market Revenues & Volume, By Gel, 2021 - 2031F |
6.2.4 Philippines Nail Enamel Market Revenues & Volume, By Liquid, 2021 - 2031F |
6.2.5 Philippines Nail Enamel Market Revenues & Volume, By Peelable, 2021 - 2031F |
6.2.6 Philippines Nail Enamel Market Revenues & Volume, By Quick-Dry, 2021 - 2031F |
6.3 Philippines Nail Enamel Market, By Finish Type |
6.3.1 Overview and Analysis |
6.3.2 Philippines Nail Enamel Market Revenues & Volume, By Glossy, 2021 - 2031F |
6.3.3 Philippines Nail Enamel Market Revenues & Volume, By Matte, 2021 - 2031F |
6.3.4 Philippines Nail Enamel Market Revenues & Volume, By Sheer, 2021 - 2031F |
6.3.5 Philippines Nail Enamel Market Revenues & Volume, By Glitter, 2021 - 2031F |
6.3.6 Philippines Nail Enamel Market Revenues & Volume, By Metallic, 2021 - 2031F |
6.4 Philippines Nail Enamel Market, By Consumer Group |
6.4.1 Overview and Analysis |
6.4.2 Philippines Nail Enamel Market Revenues & Volume, By Adults, 2021 - 2031F |
6.4.3 Philippines Nail Enamel Market Revenues & Volume, By Teenagers, 2021 - 2031F |
6.4.4 Philippines Nail Enamel Market Revenues & Volume, By Health-Conscious Consumers, 2021 - 2031F |
6.4.5 Philippines Nail Enamel Market Revenues & Volume, By Children, 2021 - 2031F |
6.4.6 Philippines Nail Enamel Market Revenues & Volume, By All Ages, 2021 - 2031F |
6.5 Philippines Nail Enamel Market, By Distribution Channel |
6.5.1 Overview and Analysis |
6.5.2 Philippines Nail Enamel Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
6.5.3 Philippines Nail Enamel Market Revenues & Volume, By Online Retail, 2021 - 2031F |
6.5.4 Philippines Nail Enamel Market Revenues & Volume, By Beauty Stores, 2021 - 2031F |
6.5.5 Philippines Nail Enamel Market Revenues & Volume, By Pharmacies, 2021 - 2031F |
6.5.6 Philippines Nail Enamel Market Revenues & Volume, By E-Commerce, 2021 - 2031F |
7 Philippines Nail Enamel Market Import-Export Trade Statistics |
7.1 Philippines Nail Enamel Market Export to Major Countries |
7.2 Philippines Nail Enamel Market Imports from Major Countries |
8 Philippines Nail Enamel Market Key Performance Indicators |
8.1 Number of new nail enamel product launches in the Philippines market. |
8.2 Growth in the number of nail salons offering nail enamel services. |
8.3 Social media engagement and influencer collaborations related to nail enamel brands in the Philippines. |
9 Philippines Nail Enamel Market - Opportunity Assessment |
9.1 Philippines Nail Enamel Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Philippines Nail Enamel Market Opportunity Assessment, By Form, 2021 & 2031F |
9.3 Philippines Nail Enamel Market Opportunity Assessment, By Finish Type, 2021 & 2031F |
9.4 Philippines Nail Enamel Market Opportunity Assessment, By Consumer Group, 2021 & 2031F |
9.5 Philippines Nail Enamel Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Philippines Nail Enamel Market - Competitive Landscape |
10.1 Philippines Nail Enamel Market Revenue Share, By Companies, 2024 |
10.2 Philippines Nail Enamel Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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