| Product Code: ETC8846985 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Deep | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Philippines continues to see a diverse range of nutritional supplements imported from top countries such as Indonesia, USA, Canada, Malaysia, and India in 2024. Despite a negative Compound Annual Growth Rate (CAGR) of -18.6% from 2020 to 2024 and a growth rate of -16.09% from 2023 to 2024, the market remains relatively unconcentrated with a low Herfindahl-Hirschman Index (HHI) in 2024. This suggests a competitive landscape and opportunities for further market expansion and innovation in the nutritional supplements sector in the Philippines.

The nutritional supplements market in the Philippines is experiencing steady growth, driven by rising health awareness and a preference for preventive healthcare. Consumers are increasingly incorporating vitamins, minerals, and herbal supplements into their daily routines to enhance immunity and overall well-being. The market is supported by e-commerce growth, making supplements more accessible to a broader audience.
The rising health consciousness among Filipinos and the increasing prevalence of lifestyle diseases are key drivers of the nutritional supplements market. Consumers are proactively seeking vitamins, minerals, and herbal supplements to boost immunity and overall well-being. The expansion of health and wellness stores, pharmacies, and online retail platforms has made nutritional supplements more accessible. Additionally, growing endorsements from healthcare professionals and influencers are further encouraging market adoption.
The nutritional supplements market in the Philippines encounters regulatory challenges and concerns over product authenticity. The presence of counterfeit supplements in the market affects consumer trust. Additionally, stringent regulations regarding health claims and ingredient approvals slow down the launch of new products. High production costs and import dependence for key ingredients also increase product prices, making supplements less affordable for a larger population.
The Philippines` nutritional supplements market is experiencing rapid growth due to increasing consumer focus on preventive healthcare and immune support. Investors can explore opportunities in developing a wide range of supplements, including multivitamins, herbal extracts, and specialized formulations for different health concerns. Establishing partnerships with pharmacies, health clinics, and online retailers can further drive market expansion.
The nutritional supplements market in the Philippines benefits from government policies that aim to improve public health through the use of supplements for nutritional gaps. The Food and Drug Administration (FDA) enforces strict regulations regarding the manufacturing, sale, and marketing of nutritional supplements to ensure their safety and efficacy. The Department of Health (DOH) has implemented programs to promote the use of nutritional supplements, particularly for vulnerable populations, such as children and the elderly, to address common deficiencies.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Nutritional Supplements Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Nutritional Supplements Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Nutritional Supplements Market - Industry Life Cycle |
3.4 Philippines Nutritional Supplements Market - Porter's Five Forces |
3.5 Philippines Nutritional Supplements Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Philippines Nutritional Supplements Market Revenues & Volume Share, By Consumer Group, 2021 & 2031F |
3.7 Philippines Nutritional Supplements Market Revenues & Volume Share, By Formulation, 2021 & 2031F |
3.8 Philippines Nutritional Supplements Market Revenues & Volume Share, By Sales Channel, 2021 & 2031F |
4 Philippines Nutritional Supplements Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about health and wellness among Filipinos |
4.2.2 Growing disposable incomes leading to higher spending on preventive healthcare products like nutritional supplements |
4.2.3 Rising prevalence of lifestyle diseases driving demand for supplements to maintain health |
4.3 Market Restraints |
4.3.1 Lack of strict regulations and quality control measures in the supplements market leading to concerns about product efficacy and safety |
4.3.2 Limited access to healthcare professionals for guidance on the appropriate use of supplements |
5 Philippines Nutritional Supplements Market Trends |
6 Philippines Nutritional Supplements Market, By Types |
6.1 Philippines Nutritional Supplements Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Philippines Nutritional Supplements Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 Philippines Nutritional Supplements Market Revenues & Volume, By Sports Nutrition, 2021- 2031F |
6.1.4 Philippines Nutritional Supplements Market Revenues & Volume, By Fat Burners, 2021- 2031F |
6.1.5 Philippines Nutritional Supplements Market Revenues & Volume, By Dietary Supplements, 2021- 2031F |
6.2 Philippines Nutritional Supplements Market, By Consumer Group |
6.2.1 Overview and Analysis |
6.2.2 Philippines Nutritional Supplements Market Revenues & Volume, By Children, 2021- 2031F |
6.2.3 Philippines Nutritional Supplements Market Revenues & Volume, By Adults, 2021- 2031F |
6.3 Philippines Nutritional Supplements Market, By Formulation |
6.3.1 Overview and Analysis |
6.3.2 Philippines Nutritional Supplements Market Revenues & Volume, By Tablets, 2021- 2031F |
6.3.3 Philippines Nutritional Supplements Market Revenues & Volume, By Capsules, 2021- 2031F |
6.3.4 Philippines Nutritional Supplements Market Revenues & Volume, By Powder, 2021- 2031F |
6.3.5 Philippines Nutritional Supplements Market Revenues & Volume, By Softgels, 2021- 2031F |
6.3.6 Philippines Nutritional Supplements Market Revenues & Volume, By Liquid, 2021- 2031F |
6.3.7 Philippines Nutritional Supplements Market Revenues & Volume, By Others, 2021- 2031F |
6.4 Philippines Nutritional Supplements Market, By Sales Channel |
6.4.1 Overview and Analysis |
6.4.2 Philippines Nutritional Supplements Market Revenues & Volume, By Brick & Mortar, 2021- 2031F |
6.4.3 Philippines Nutritional Supplements Market Revenues & Volume, By E-commerce, 2021- 2031F |
7 Philippines Nutritional Supplements Market Import-Export Trade Statistics |
7.1 Philippines Nutritional Supplements Market Export to Major Countries |
7.2 Philippines Nutritional Supplements Market Imports from Major Countries |
8 Philippines Nutritional Supplements Market Key Performance Indicators |
8.1 Number of health and wellness events and campaigns promoting nutritional supplements in the Philippines |
8.2 Percentage of households with increasing discretionary income spending on preventative healthcare products |
8.3 Growth in the number of lifestyle disease cases in the Philippines prompting the use of nutritional supplements |
8.4 Consumer satisfaction levels and feedback on the quality and effectiveness of nutritional supplements available in the market |
9 Philippines Nutritional Supplements Market - Opportunity Assessment |
9.1 Philippines Nutritional Supplements Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Philippines Nutritional Supplements Market Opportunity Assessment, By Consumer Group, 2021 & 2031F |
9.3 Philippines Nutritional Supplements Market Opportunity Assessment, By Formulation, 2021 & 2031F |
9.4 Philippines Nutritional Supplements Market Opportunity Assessment, By Sales Channel, 2021 & 2031F |
10 Philippines Nutritional Supplements Market - Competitive Landscape |
10.1 Philippines Nutritional Supplements Market Revenue Share, By Companies, 2024 |
10.2 Philippines Nutritional Supplements Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |