Product Code: ETC299909 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The packaged chicken market could witness a CAGR of around 4% due to changing consumer preferences and the demand for convenient food options. The Philippines packaged chicken market is an integral part of the country`s food industry. Packaged chicken products, including fresh and frozen options, cater to the consumer demand for convenient and ready-to-cook poultry products. The market`s dynamics are shaped by changing consumer preferences, food safety standards, and distribution networks.
The Philippines Packaged Chicken market`s growth is attributed to changing consumer preferences, urbanization, and the convenience offered by packaged poultry products. Packaged chicken provides ready-to-cook options, saving time and effort for consumers. Additionally, improvements in packaging technology ensure product freshness and extend shelf life, further boosting market demand.
The packaged chicken market in the Philippines has witnessed steady growth due to changing consumer preferences and urbanization. However, challenges in this market include ensuring food safety, maintaining consistent product quality, and addressing concerns related to additives and preservatives. Meeting these challenges requires stringent quality control measures and transparency in labeling.
The Philippines Packaged Chicken market underwent shifts due to the pandemic`s influence on consumer preferences and supply chain dynamics. As lockdowns and movement restrictions were imposed, there was a surge in demand for packaged and frozen foods, including chicken products. However, disruptions in the poultry supply chain, labor shortages, and logistical challenges impacted the production and distribution of packaged chicken. The market responded by implementing safety measures, diversifying sourcing strategies, and adapting distribution channels to meet the evolving consumer needs.
The packaged chicken market encompasses processed and packaged chicken products for consumer consumption. Key Players includes San Miguel Foods, Inc., a major Philippine food company, might be a key player in the packaged chicken market.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Packaged Chicken Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Packaged Chicken Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Packaged Chicken Market - Industry Life Cycle |
3.4 Philippines Packaged Chicken Market - Porter's Five Forces |
3.5 Philippines Packaged Chicken Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Philippines Packaged Chicken Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 Philippines Packaged Chicken Market Revenues & Volume Share, By Sales Channel, 2021 & 2031F |
4 Philippines Packaged Chicken Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing urbanization and changing consumer lifestyles leading to higher demand for convenient food options like packaged chicken. |
4.2.2 Growing awareness about food safety and hygiene, driving consumers towards packaged chicken products. |
4.2.3 Rising disposable incomes and changing dietary preferences favoring the consumption of processed and convenience foods. |
4.3 Market Restraints |
4.3.1 Price sensitivity among consumers, particularly in lower-income segments, affecting the adoption of packaged chicken products. |
4.3.2 Competition from alternative protein sources such as seafood, pork, and plant-based options impacting market growth. |
4.3.3 Challenges in maintaining product quality and freshness throughout the distribution and retail channels. |
5 Philippines Packaged Chicken Market Trends |
6 Philippines Packaged Chicken Market, By Types |
6.1 Philippines Packaged Chicken Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Philippines Packaged Chicken Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Philippines Packaged Chicken Market Revenues & Volume, By Fresh, 2021-2031F |
6.1.4 Philippines Packaged Chicken Market Revenues & Volume, By Frozen, 2021-2031F |
6.2 Philippines Packaged Chicken Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Philippines Packaged Chicken Market Revenues & Volume, By Household, 2021-2031F |
6.2.3 Philippines Packaged Chicken Market Revenues & Volume, By Restaurants, 2021-2031F |
6.2.4 Philippines Packaged Chicken Market Revenues & Volume, By Others, 2021-2031F |
6.3 Philippines Packaged Chicken Market, By Sales Channel |
6.3.1 Overview and Analysis |
6.3.2 Philippines Packaged Chicken Market Revenues & Volume, By Hypermarket & Supermarket, 2021-2031F |
6.3.3 Philippines Packaged Chicken Market Revenues & Volume, By Convenience Store, 2021-2031F |
6.3.4 Philippines Packaged Chicken Market Revenues & Volume, By Specialty Store, 2021-2031F |
6.3.5 Philippines Packaged Chicken Market Revenues & Volume, By Online Store, 2021-2031F |
6.3.6 Philippines Packaged Chicken Market Revenues & Volume, By Others, 2021-2031F |
7 Philippines Packaged Chicken Market Import-Export Trade Statistics |
7.1 Philippines Packaged Chicken Market Export to Major Countries |
7.2 Philippines Packaged Chicken Market Imports from Major Countries |
8 Philippines Packaged Chicken Market Key Performance Indicators |
8.1 Consumer perception and trust in the quality and safety of packaged chicken products. |
8.2 Market penetration of packaged chicken products in different regions and consumer segments. |
8.3 Rate of new product development and innovation in the packaged chicken market. |
8.4 Consumer satisfaction and repeat purchase rates for packaged chicken products. |
8.5 Adoption and usage trends of packaged chicken products in various foodservice establishments. |
9 Philippines Packaged Chicken Market - Opportunity Assessment |
9.1 Philippines Packaged Chicken Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Philippines Packaged Chicken Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 Philippines Packaged Chicken Market Opportunity Assessment, By Sales Channel, 2021 & 2031F |
10 Philippines Packaged Chicken Market - Competitive Landscape |
10.1 Philippines Packaged Chicken Market Revenue Share, By Companies, 2024 |
10.2 Philippines Packaged Chicken Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |