Product Code: ETC8847905 | Publication Date: Sep 2024 | Updated Date: Apr 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Shubham Deep | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The POP (Point of Purchase) display market in the Philippines is thriving as retailers and brands focus on enhancing in-store marketing strategies. The rise of modern trade channels and increasing consumer engagement at retail outlets are driving the demand for innovative POP displays. Government policies supporting local manufacturing and retail sector growth are providing opportunities for market expansion. The shift towards sustainable and digital display solutions is further influencing industry trends.
The Point of Purchase (POP) display market in the Philippines is expanding as retailers and brands recognize the importance of in-store marketing to influence consumer purchasing decisions. Effective POP displays enhance product visibility and attract customers, leading to increased sales. The growth of the retail sector, coupled with rising competition among brands, drives the demand for innovative and customized POP display solutions. Advancements in printing technology and materials also enable the production of more engaging and cost-effective displays.
The POP display market in the Philippines is challenged by rising competition among brands, leading to price wars and reduced profit margins for manufacturers. Retailers are also facing pressure to cut costs, which can result in lower spending on marketing and in-store displays. Furthermore, the rapid pace of technological advancements means that businesses must continuously invest in new display technologies to stay competitive, which can be costly. Another challenge is the limited awareness of the effectiveness of POP displays in some sectors, leading to reluctance in adopting them.
The POP display market offers lucrative investment options in digital and interactive display solutions that enhance retail marketing strategies. Establishing local manufacturing units for cost-effective yet high-quality POP displays can benefit from government incentives for the retail sector. Partnerships with supermarkets, malls, and fast-moving consumer goods (FMCG) brands can further drive revenue growth.
The government supports the retail and manufacturing sectors through policies that drive demand for POP displays. The DTI offers incentives to local manufacturers producing high-quality display solutions. Regulations on product advertising and fair trade practices ensure that POP displays comply with consumer protection laws. Policies promoting digital transformation in retail encourage investments in interactive and digital display technologies, further shaping market trends.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines POP Display Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines POP Display Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines POP Display Market - Industry Life Cycle |
3.4 Philippines POP Display Market - Porter's Five Forces |
3.5 Philippines POP Display Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Philippines POP Display Market Revenues & Volume Share, By Material, 2021 & 2031F |
3.7 Philippines POP Display Market Revenues & Volume Share, By Sales Channel, 2021 & 2031F |
3.8 Philippines POP Display Market Revenues & Volume Share, By End-Use Industry, 2021 & 2031F |
4 Philippines POP Display Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Philippines POP Display Market Trends |
6 Philippines POP Display Market, By Types |
6.1 Philippines POP Display Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Philippines POP Display Market Revenues & Volume, By Product Type, 2021- 2031F |
6.1.3 Philippines POP Display Market Revenues & Volume, By Counter Display, 2021- 2031F |
6.1.4 Philippines POP Display Market Revenues & Volume, By Floor Display, 2021- 2031F |
6.1.5 Philippines POP Display Market Revenues & Volume, By Gravity Feed Display, 2021- 2031F |
6.1.6 Philippines POP Display Market Revenues & Volume, By Pallet Display, 2021- 2031F |
6.1.7 Philippines POP Display Market Revenues & Volume, By Others, 2021- 2031F |
6.2 Philippines POP Display Market, By Material |
6.2.1 Overview and Analysis |
6.2.2 Philippines POP Display Market Revenues & Volume, By Corrugated Board, 2021- 2031F |
6.2.3 Philippines POP Display Market Revenues & Volume, By Foam Board, 2021- 2031F |
6.2.4 Philippines POP Display Market Revenues & Volume, By Plastic Sheet, 2021- 2031F |
6.2.5 Philippines POP Display Market Revenues & Volume, By Glass, 2021- 2031F |
6.2.6 Philippines POP Display Market Revenues & Volume, By Metal, 2021- 2031F |
6.2.7 Philippines POP Display Market Revenues & Volume, By Wood, 2021- 2031F |
6.3 Philippines POP Display Market, By Sales Channel |
6.3.1 Overview and Analysis |
6.3.2 Philippines POP Display Market Revenues & Volume, By Hypermarket & Supermarket, 2021- 2031F |
6.3.3 Philippines POP Display Market Revenues & Volume, By Departmental store, 2021- 2031F |
6.3.4 Philippines POP Display Market Revenues & Volume, By Specialty Store, 2021- 2031F |
6.3.5 Philippines POP Display Market Revenues & Volume, By Convenience Store, 2021- 2031F |
6.3.6 Philippines POP Display Market Revenues & Volume, By Others, 2021- 2031F |
6.4 Philippines POP Display Market, By End-Use Industry |
6.4.1 Overview and Analysis |
6.4.2 Philippines POP Display Market Revenues & Volume, By Food & Beverage, 2021- 2031F |
6.4.3 Philippines POP Display Market Revenues & Volume, By Cosmetics & Personal Care, 2021- 2031F |
6.4.4 Philippines POP Display Market Revenues & Volume, By Pharmaceuticals, 2021- 2031F |
6.4.5 Philippines POP Display Market Revenues & Volume, By Printing & Stationery, 2021- 2031F |
6.4.6 Philippines POP Display Market Revenues & Volume, By Electronics, 2021- 2031F |
6.4.7 Philippines POP Display Market Revenues & Volume, By Automotive, 2021- 2031F |
7 Philippines POP Display Market Import-Export Trade Statistics |
7.1 Philippines POP Display Market Export to Major Countries |
7.2 Philippines POP Display Market Imports from Major Countries |
8 Philippines POP Display Market Key Performance Indicators |
9 Philippines POP Display Market - Opportunity Assessment |
9.1 Philippines POP Display Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Philippines POP Display Market Opportunity Assessment, By Material, 2021 & 2031F |
9.3 Philippines POP Display Market Opportunity Assessment, By Sales Channel, 2021 & 2031F |
9.4 Philippines POP Display Market Opportunity Assessment, By End-Use Industry, 2021 & 2031F |
10 Philippines POP Display Market - Competitive Landscape |
10.1 Philippines POP Display Market Revenue Share, By Companies, 2024 |
10.2 Philippines POP Display Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |