| Product Code: ETC10228897 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
In 2024, protein shampoo import shipments to the Philippines continued to see a high concentration with top exporters being Thailand, Indonesia, Malaysia, USA, and China. Despite a low growth rate of -2.98% in 2024, the compound annual growth rate (CAGR) from 2020 to 2024 stood at 2.02%. This indicates a stable but slightly declining trend in the protein shampoo market in the Philippines. The market remains competitive with key players dominating the import landscape, showcasing the demand for quality protein-based hair care products in the country.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Protein Shampoo Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Protein Shampoo Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Protein Shampoo Market - Industry Life Cycle |
3.4 Philippines Protein Shampoo Market - Porter's Five Forces |
3.5 Philippines Protein Shampoo Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Philippines Protein Shampoo Market Revenues & Volume Share, By Hair Type, 2021 & 2031F |
3.7 Philippines Protein Shampoo Market Revenues & Volume Share, By Packaging Type, 2021 & 2031F |
3.8 Philippines Protein Shampoo Market Revenues & Volume Share, By End Use, 2021 & 2031F |
3.9 Philippines Protein Shampoo Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Philippines Protein Shampoo Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about the benefits of using protein shampoos for hair health |
4.2.2 Growing trend of personal grooming and self-care among the population |
4.2.3 Rising disposable income levels leading to higher spending on premium hair care products |
4.3 Market Restraints |
4.3.1 Intense competition from other hair care products in the market |
4.3.2 Price sensitivity among consumers, especially in a price-conscious market like the Philippines |
5 Philippines Protein Shampoo Market Trends |
6 Philippines Protein Shampoo Market, By Types |
6.1 Philippines Protein Shampoo Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Philippines Protein Shampoo Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 Philippines Protein Shampoo Market Revenues & Volume, By Shampoos, 2021 - 2031F |
6.1.4 Philippines Protein Shampoo Market Revenues & Volume, By Conditioners, 2021 - 2031F |
6.1.5 Philippines Protein Shampoo Market Revenues & Volume, By Other, 2021 - 2031F |
6.2 Philippines Protein Shampoo Market, By Hair Type |
6.2.1 Overview and Analysis |
6.2.2 Philippines Protein Shampoo Market Revenues & Volume, By Dry Hair, 2021 - 2031F |
6.2.3 Philippines Protein Shampoo Market Revenues & Volume, By Oily Hair, 2021 - 2031F |
6.2.4 Philippines Protein Shampoo Market Revenues & Volume, By Curly Hair, 2021 - 2031F |
6.2.5 Philippines Protein Shampoo Market Revenues & Volume, By Normal Hair, 2021 - 2031F |
6.3 Philippines Protein Shampoo Market, By Packaging Type |
6.3.1 Overview and Analysis |
6.3.2 Philippines Protein Shampoo Market Revenues & Volume, By Bottles, 2021 - 2031F |
6.3.3 Philippines Protein Shampoo Market Revenues & Volume, By Sachets, 2021 - 2031F |
6.3.4 Philippines Protein Shampoo Market Revenues & Volume, By Pumps, 2021 - 2031F |
6.3.5 Philippines Protein Shampoo Market Revenues & Volume, By Tubes, 2021 - 2031F |
6.4 Philippines Protein Shampoo Market, By End Use |
6.4.1 Overview and Analysis |
6.4.2 Philippines Protein Shampoo Market Revenues & Volume, By Personal Use, 2021 - 2031F |
6.4.3 Philippines Protein Shampoo Market Revenues & Volume, By Commercial Use, 2021 - 2031F |
6.4.4 Philippines Protein Shampoo Market Revenues & Volume, By Professional, 2021 - 2031F |
6.5 Philippines Protein Shampoo Market, By Distribution Channel |
6.5.1 Overview and Analysis |
6.5.2 Philippines Protein Shampoo Market Revenues & Volume, By Online, 2021 - 2031F |
6.5.3 Philippines Protein Shampoo Market Revenues & Volume, By Retail, 2021 - 2031F |
6.5.4 Philippines Protein Shampoo Market Revenues & Volume, By Wholesale, 2021 - 2031F |
6.5.5 Philippines Protein Shampoo Market Revenues & Volume, By Direct Sales, 2021 - 2031F |
7 Philippines Protein Shampoo Market Import-Export Trade Statistics |
7.1 Philippines Protein Shampoo Market Export to Major Countries |
7.2 Philippines Protein Shampoo Market Imports from Major Countries |
8 Philippines Protein Shampoo Market Key Performance Indicators |
8.1 Number of salons and hair care professionals recommending protein shampoos |
8.2 Percentage increase in online searches for protein shampoo products |
8.3 Growth in the number of social media influencers promoting protein shampoos |
8.4 Increase in the number of product reviews and ratings for protein shampoos on e-commerce platforms |
9 Philippines Protein Shampoo Market - Opportunity Assessment |
9.1 Philippines Protein Shampoo Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Philippines Protein Shampoo Market Opportunity Assessment, By Hair Type, 2021 & 2031F |
9.3 Philippines Protein Shampoo Market Opportunity Assessment, By Packaging Type, 2021 & 2031F |
9.4 Philippines Protein Shampoo Market Opportunity Assessment, By End Use, 2021 & 2031F |
9.5 Philippines Protein Shampoo Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Philippines Protein Shampoo Market - Competitive Landscape |
10.1 Philippines Protein Shampoo Market Revenue Share, By Companies, 2024 |
10.2 Philippines Protein Shampoo Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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