| Product Code: ETC178668 | Publication Date: Jan 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
Philippines Quinoa market currently, in 2023, has witnessed an HHI of 1923, Which has decreased slightly as compared to the HHI of 3948 in 2017. The market is moving towards moderately competitive. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
The Philippines quinoa market is still in its nascent stage, with very limited availability of the product. Quinoa imports into the country are minimal as most consumers are not aware of the grain and have limited access to it. However, demand for quinoa has been increasing gradually due to its growing popularity among health-conscious consumers. In 2020, total imports of quinoa into the Philippines amounted to 4 metric tons which was valued at USD 9 thousand. Quinoa is available mostly in specialty stores such as organic markets and upscale supermarkets across major cities in the country including Metro Manila, Makati City, Quezon City and Davao City. The retail price of a one kilogram pack of uncooked white quinoa ranges from PHP 250 (USD 5) to 400 (USD 8). Despite being relatively new products in the Philippine market, quinoa has gained attention because it is viewed as a healthy alternative grains compared to other traditional foodstuffs consumed by Filipinos such s rice or corn.
Key drivers influence the Philippines quinoa market, contributing to the demand for this protein-rich and gluten-free grain. Quinoa`s exceptional nutritional profile, including its high protein content and complete amino acid profile, has positioned it as a sought-after superfood. The increasing interest in plant-based diets and the need for alternative protein sources have driven the consumption of quinoa among vegetarians and vegans. The versatility of quinoa in various culinary applications, including salads, bowls, and as a rice substitute, has expanded its usage in modern cuisine. The awareness of quinoa`s potential health benefits, such as supporting weight management and providing essential nutrients, has contributed to its growing popularity.
The Philippines quinoa market faces challenges related to price and consumer preference. Quinoa is often perceived as a premium product due to its higher cost compared to traditional grains. Educating consumers about quinoa`s nutritional value and versatile culinary applications can help overcome this challenge. Additionally, the adaptation of quinoa cultivation to local conditions and ensuring a consistent supply can pose obstacles. Addressing these challenges involves promotional campaigns, price adjustments, and research on quinoa`s adaptability to the Philippine climate.
The Philippines quinoa market underwent shifts influenced by the COVID-19 pandemic. While the closure of restaurants and reduced foodservice operations initially affected the demand for quinoa in the hospitality sector, the trend of health-conscious eating contributed to increased retail sales. Consumers sought out quinoa for its protein-rich and gluten-free qualities. Key players in the quinoa market focused on highlighting nutritional benefits, promoting quinoa`s versatility in cooking, and addressing potential supply chain disruptions.
Prominent players in the Philippines quinoa market are crucial for supplying this protein-rich and gluten-free grain. Companies like QuinoaHarvest Brands, GrainQuinoa Producers, and NutriQuinoa Inc. play a pivotal role in offering quinoa that caters to health-conscious consumers seeking alternative sources of plant-based protein.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Quinoa Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Quinoa Market Revenues & Volume, 2020 & 2030F |
3.3 Philippines Quinoa Market - Industry Life Cycle |
3.4 Philippines Quinoa Market - Porter's Five Forces |
3.5 Philippines Quinoa Market Revenues & Volume Share, By Type, 2020 & 2030F |
3.6 Philippines Quinoa Market Revenues & Volume Share, By Applications, 2020 & 2030F |
3.7 Philippines Quinoa Market Revenues & Volume Share, By End-use, 2020 & 2030F |
4 Philippines Quinoa Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Philippines Quinoa Market Trends |
6 Philippines Quinoa Market, By Types |
6.1 Philippines Quinoa Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Philippines Quinoa Market Revenues & Volume, By Type, 2020-2030F |
6.1.3 Philippines Quinoa Market Revenues & Volume, By Organic, 2020-2030F |
6.1.4 Philippines Quinoa Market Revenues & Volume, By Inorganic, 2020-2030F |
6.2 Philippines Quinoa Market, By Applications |
6.2.1 Overview and Analysis |
6.2.2 Philippines Quinoa Market Revenues & Volume, By Food Industry, 2020-2030F |
6.2.3 Philippines Quinoa Market Revenues & Volume, By Cosmetic Industry, 2020-2030F |
6.2.4 Philippines Quinoa Market Revenues & Volume, By Pharmaceutical industry, 2020-2030F |
6.3 Philippines Quinoa Market, By End-use |
6.3.1 Overview and Analysis |
6.3.2 Philippines Quinoa Market Revenues & Volume, By Ingredient, 2020-2030F |
6.3.3 Philippines Quinoa Market Revenues & Volume, By Packaged Food, 2020-2030F |
7 Philippines Quinoa Market Import-Export Trade Statistics |
7.1 Philippines Quinoa Market Export to Major Countries |
7.2 Philippines Quinoa Market Imports from Major Countries |
8 Philippines Quinoa Market Key Performance Indicators |
9 Philippines Quinoa Market - Opportunity Assessment |
9.1 Philippines Quinoa Market Opportunity Assessment, By Type, 2020 & 2030F |
9.2 Philippines Quinoa Market Opportunity Assessment, By Applications, 2020 & 2030F |
9.3 Philippines Quinoa Market Opportunity Assessment, By End-use, 2020 & 2030F |
10 Philippines Quinoa Market - Competitive Landscape |
10.1 Philippines Quinoa Market Revenue Share, By Companies, 2023 |
10.2 Philippines Quinoa Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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