| Product Code: ETC8851355 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Philippines continues to see a steady increase in shaving foam import shipments, with top exporters being Thailand, USA, China, Malaysia, and Turkey in 2024. The market shows moderate concentration, indicating a healthy level of competition among suppliers. The compound annual growth rate (CAGR) from 2020 to 2024 is strong at 6.82%, with a notable growth rate of 11.08% in 2024 alone. This data suggests a growing demand for shaving foam in the Philippines, with diverse sources of supply contributing to the market`s expansion.

The shaving foam market in the Philippines is experiencing growth due to changing grooming habits and the increasing influence of personal care trends. The demand for shaving foam is driven by the expanding male grooming sector, the rise in disposable income, and the availability of a wide range of products catering to different skin types. The market is also seeing innovation in formulations, such as moisturizing and sensitive-skin-friendly foams. However, competition from shaving gels and electric razors, as well as consumer preference for natural and organic products, presents challenges.
The shaving foam market in the Philippines is benefiting from the increasing male grooming trend and growing preference for smooth and irritation-free shaving experiences. Brands are innovating with moisturizing, anti-bacterial, and sensitive skin formulations to attract consumers. The rise of online shopping and grooming subscription services is also expanding market reach.
The shaving foam market in the Philippines faces issues such as competition from alternative grooming products, sustainability concerns, and price sensitivity. Many consumers are switching to shaving gels, creams, or electric shavers, reducing demand for traditional foams. The environmental impact of aerosol-based foams has led to calls for more sustainable packaging solutions. Additionally, price-sensitive consumers often opt for cheaper alternatives, challenging premium brands.
As grooming habits evolve, the shaving foam market in the Philippines presents strong investment potential. Companies can introduce sensitive skin-friendly, organic, and moisturizing shaving foams. Expanding distribution through supermarkets, e-commerce, and barbershops can enhance market reach.
The personal care industry, including shaving foam, is regulated by the FDA to ensure product safety. The DTI promotes local cosmetic manufacturing through financial assistance and training programs. Sustainability initiatives encourage the use of biodegradable packaging to align with environmental policies.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Shaving Foam Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Shaving Foam Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Shaving Foam Market - Industry Life Cycle |
3.4 Philippines Shaving Foam Market - Porter's Five Forces |
3.5 Philippines Shaving Foam Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Philippines Shaving Foam Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Philippines Shaving Foam Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income in the Philippines leading to higher spending on grooming and personal care products. |
4.2.2 Growing awareness about personal grooming and hygiene among the population. |
4.2.3 Rise in the number of men and women opting for shaving as part of their grooming routine. |
4.3 Market Restraints |
4.3.1 Intense competition from other grooming products like shaving gels, oils, and electric shavers. |
4.3.2 Price sensitivity among consumers due to a wide range of available options in the market. |
4.3.3 Fluctuations in raw material prices affecting the manufacturing cost of shaving foams. |
5 Philippines Shaving Foam Market Trends |
6 Philippines Shaving Foam Market, By Types |
6.1 Philippines Shaving Foam Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Philippines Shaving Foam Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 Philippines Shaving Foam Market Revenues & Volume, By Organic, 2021- 2031F |
6.1.4 Philippines Shaving Foam Market Revenues & Volume, By Conventional, 2021- 2031F |
6.2 Philippines Shaving Foam Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Philippines Shaving Foam Market Revenues & Volume, By Hypermarkets/Supermarkets, 2021- 2031F |
6.2.3 Philippines Shaving Foam Market Revenues & Volume, By Departmental Stores, 2021- 2031F |
6.2.4 Philippines Shaving Foam Market Revenues & Volume, By Speciality Stores, 2021- 2031F |
6.2.5 Philippines Shaving Foam Market Revenues & Volume, By Online, 2021- 2031F |
7 Philippines Shaving Foam Market Import-Export Trade Statistics |
7.1 Philippines Shaving Foam Market Export to Major Countries |
7.2 Philippines Shaving Foam Market Imports from Major Countries |
8 Philippines Shaving Foam Market Key Performance Indicators |
8.1 Average monthly searches for shaving foam products in the Philippines. |
8.2 Number of new product launches and innovations in the shaving foam market. |
8.3 Percentage growth in online sales of shaving foam products. |
8.4 Consumer satisfaction ratings and reviews for different shaving foam brands. |
9 Philippines Shaving Foam Market - Opportunity Assessment |
9.1 Philippines Shaving Foam Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Philippines Shaving Foam Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Philippines Shaving Foam Market - Competitive Landscape |
10.1 Philippines Shaving Foam Market Revenue Share, By Companies, 2024 |
10.2 Philippines Shaving Foam Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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