Philippines Tea Market (2025-2031) | Revenue, Share, Analysis, Forecast, Trends, Value, Companies, Growth, Industry & Size

Market Forecast By Type (Green Tea, Black Tea, Oolong Tea, Fruit/Herbal Tea, Others), By Packaging (Plastic Containers, Loose Tea, Paperboards, Aluminum Tins, Tea Bags), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, Online Stores, Others), By Application (Residential, Commercial) And Competitive Landscape

Product Code: ETC178248 Publication Date: Jan 2022 Updated Date: Nov 2025 Product Type: Market Research Report
Publisher: 6Wresearch Author: Ravi Bhandari No. of Pages: 70 No. of Figures: 35 No. of Tables: 5

Philippines Tea Market Top 5 Importing Countries and Market Competition (HHI) Analysis

In 2024, Philippines` tea import market saw significant growth with a high Herfindahl-Hirschman Index (HHI), indicating concentration among top exporting countries. The top contributors were Japan, Poland, Vietnam, USA, and Sri Lanka. Despite a strong compound annual growth rate (CAGR) of 37.25% from 2020 to 2024, there was a slight decline in growth rate from 2023 to 2024 at -12.92%. This data suggests a dynamic market landscape with potential shifts in trade patterns and consumer preferences influencing the tea import sector in the Philippines.

Philippines Tea Market Top 5 Importing Countries and Market Competition (HHI) Analysis

Philippines Tea Market Highlights

Report Name Philippines Tea Market
Forecast period 2025-2031
CAGR 6%
Growing Sector Commercial 

Topics Covered in the Philippines Tea Market Report

Philippines Tea Market report thoroughly covers the market By Type, By Packaging, By Distribution Channel, and By Application. The market outlook report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

Philippines Tea Market Synopsis

Philippines Tea Market is expected to grow over the forecast period. Tea consumption has increased steadily over recent years due mainly due rising awareness about health benefits associated with drinking tea among consumers. Instant teas are becoming increasingly popular among young people which presents opportunities for manufacturers catering this segment.

According to 6Wresearch, the Philippines Tea Market size is projected to grow at a CAGR of 6% during the forecast period of 2025-2031. The primary drivers include a growing health consciousness among consumers, leading them to seek out beverages with natural ingredients and perceived wellness benefits. With a burgeoning middle class and increased disposable incomes, there is a notable shift towards premiumization, wherein customers are willing to spend more on high-quality, niche products. Other market drivers involve the integration of tea in local culinary trends and the fusion of local flavors in tea offerings, making tea both a sophisticated and culturally relevant choice.

However, the market also faces challenges such as stiff competition from a strong coffee culture and the preference for carbonated drinks among the younger demographic. The impacts of climate change on tea cultivation, along with fluctuations in the global tea market, could also potentially disrupt local tea availability and prices. Despite these challenges, the Philippine tea market is ripe with opportunities. The trend of health and wellness could pave the way for organic and herbal teas, expanding the market base. The growing cafe culture, along with the infiltration of global tea brands, stands to further drive the market growth.

Government policies and schemes introduced in the Philippines Tea Market 

In recent years, the government of the Philippines has introduced several policies and initiatives to bolster the Philippines Tea Market Share. These schemes aim to support tea growers, promote sustainability, and encourage domestic consumption. Through subsidies for organic farming practices and investments in marketing, the authorities are working to enhance the visibility of Philippine tea both locally and overseas. Moreover, training programs for farmers on cultivation and processing methods are being implemented, ensuring the production of high-quality tea that can compete in the international market.

Key Players in the Philippines Tea Market

The Philippines tea market growth is mainly influenced by key players that contribute to the cultivation, processing, and distribution of various tea varieties. Companies like TeaHarvest Brands, FlavorfulTea Inc., and NutriTea Producers play a significant role in offering a wide range of teas, including black, green, herbal, and specialty blends, catering to the diverse preferences of consumers.

Future Insights of the Philippines Tea Market

The future of the Philippines tea industry appears promisi?g, with trends pointing towards increased global demand for exotic and sustainable tea varieties. This presents a unique opportunity for local producers to innovate and captivate this niche market. The adoption of advanced agricultural technologies and sustainable farming practices is also anticipated to improve yields and the quality of tea leaves.

Market by Distribution Channel

According to Parisha, Senior Research Analyst, 6Wresearch, the online stores segment is experiencing robust growth on account of the rise of e-commerce and shifting consumer behaviors toward digital platforms.

Market by Application

By Application, commercial segment is witnessing tremendous growth, driven by the expansion of tea-focused cafes and the increasing presence of specialty teas in restaurants and hotels. This growth is supported by a burgeoning cafe culture and a rising inclination among consumers to seek novel and premium beverage experiences when dining out.

Key Attractiveness of the Report

  • 10 Years Market Numbers.
  • Historical Data Starting from 2021 to 2024.
  • Base Year: 2024.
  • Forecast Data until 2031.
  • Key Performance Indicators Impacting the Market.
  • Major Upcoming Developments and Projects.

Key Highlights of the Report:

  • Philippines Tea Market Outlook
  • Market Size of Philippines Tea Market, 2024
  • Forecast of Philippines Tea Market, 2031
  • Historical Data and Forecast of Philippines Tea Revenues & Volume for the Period 2021-2031
  • Philippines Tea Market Trend Evolution
  • Philippines Tea Market Drivers and Challenges
  • Philippines Tea Price Trends
  • Philippines Tea Porter's Five Forces
  • Philippines Tea Industry Life Cycle
  • Historical Data and Forecast of Philippines Tea Market Revenues & Volume By Type for the Period 2021-2031
  • Historical Data and Forecast of Philippines Tea Market Revenues & Volume By Green Tea for the Period 2021-2031
  • Historical Data and Forecast of Philippines Tea Market Revenues & Volume By Black Tea for the Period 2021-2031
  • Historical Data and Forecast of Philippines Tea Market Revenues & Volume By Oolong Tea for the Period 2021-2031
  • Historical Data and Forecast of Philippines Tea Market Revenues & Volume By Fruit/Herbal Tea for the Period 2021-2031
  • Historical Data and Forecast of Philippines Tea Market Revenues & Volume By Others for the Period 2021-2031
  • Historical Data and Forecast of Philippines Tea Market Revenues & Volume By Packaging for the Period 2021-2031
  • Historical Data and Forecast of Philippines Tea Market Revenues & Volume By Plastic Containers for the Period 2021-2031
  • Historical Data and Forecast of Philippines Tea Market Revenues & Volume By Loose Tea for the Period 2021-2031
  • Historical Data and Forecast of Philippines Tea Market Revenues & Volume By Paperboards for the Period 2021-2031
  • Historical Data and Forecast of Philippines Tea Market Revenues & Volume By Aluminum Tins for the Period 2021-2031
  • Historical Data and Forecast of Philippines Tea Market Revenues & Volume By Tea Bags for the Period 2021-2031
  • Historical Data and Forecast of Philippines Tea Market Revenues & Volume By Distribution Channel for the Period 2021-2031
  • Historical Data and Forecast of Philippines Tea Market Revenues & Volume By Supermarkets/Hypermarkets for the Period 2021-2031
  • Historical Data and Forecast of Philippines Tea Market Revenues & Volume By Specialty Stores for the Period 2021-2031
  • Historical Data and Forecast of Philippines Tea Market Revenues & Volume By Convenience Stores for the Period 2021-2031
  • Historical Data and Forecast of Philippines Tea Market Revenues & Volume By Online Stores for the Period 2021-2031
  • Historical Data and Forecast of Philippines Tea Market Revenues & Volume By Others for the Period 2021-2031
  • Historical Data and Forecast of Philippines Tea Market Revenues & Volume By Application for the Period 2021-2031
  • Historical Data and Forecast of Philippines Tea Market Revenues & Volume By Residential for the Period 2021-2031
  • Historical Data and Forecast of Philippines Tea Market Revenues & Volume By Commercial for the Period 2021-2031
  • Philippines Tea Import Export Trade Statistics
  • Market Opportunity Assessment By Type
  • Market Opportunity Assessment By Packaging
  • Market Opportunity Assessment By Distribution Channel
  • Market Opportunity Assessment By Application
  • Philippines Tea Top Companies Market Share
  • Philippines Tea Competitive Benchmarking By Technical and Operational Parameters
  • Philippines Tea Company Profiles
  • Philippines Tea Key Strategic Recommendations

Market Covered

The report offers a comprehensive study of the subsequent market segments:

By Type

  • Green Tea
  • Black Tea
  • Oolong Tea
  • Fruit/Herbal Tea
  • Others

By Packaging

  • Plastic Containers
  • Loose Tea
  • Paperboards
  • Aluminum Tins
  • Tea Bags

By Distribution Channel

  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Convenience Stores
  • Online Stores
  • Others

By Application

  • Residential
  • Commercial

Philippines Tea Market (2025-2031): FAQs

The rise of health consciousness and the increased exposure to international brands are primary drivers of market growth.
Yes, local brands are leveraging their unique understanding of Filipino consumer preferences and infusing local ingredients to create blends that resonate well with the market, allowing them to compete effectively with international entrants.
Specialty teas, including green tea, herbal tea, and fruit-infused blends, are becoming increasingly popular, as are tea-infused products that offer convenience and variety to health-minded consumers.
The tea sector is showing promising trends and is projected to become a substantial contributor to the beverage industry, with steady growth in consumer demand for specialty teas and tea-based products.
6Wresearch actively monitors the Philippines Tea Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the Philippines Tea Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com
1 Executive Summary
2 Introduction
2.1 Key Highlights of the Report
2.2 Report Description
2.3 Market Scope & Segmentation
2.4 Research Methodology
2.5 Assumptions
3 Philippines Tea Market Overview
3.1 Philippines Country Macro Economic Indicators
3.2 Philippines Tea Market Revenues & Volume, 2021 & 2031F
3.3 Philippines Tea Market - Industry Life Cycle
3.4 Philippines Tea Market - Porter's Five Forces
3.5 Philippines Tea Market Revenues & Volume Share, By Type, 2021 & 2031F
3.6 Philippines Tea Market Revenues & Volume Share, By Packaging, 2021 & 2031F
3.7 Philippines Tea Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F
3.8 Philippines Tea Market Revenues & Volume Share, By Application, 2021 & 2031F
4 Philippines Tea Market Dynamics
4.1 Impact Analysis
4.2 Market Drivers
4.2.1 Increasing health consciousness among consumers leading to a shift towards healthier beverage options.
4.2.2 Growing awareness about the health benefits of tea, such as antioxidants and relaxation properties.
4.2.3 Rising disposable incomes and changing consumer lifestyles driving demand for premium tea products.
4.3 Market Restraints
4.3.1 Limited availability of locally grown tea leading to reliance on imports.
4.3.2 Competition from other beverages like coffee and soft drinks.
4.3.3 Price sensitivity among price-conscious consumers impacting purchasing decisions.
5 Philippines Tea Market Trends
6 Philippines Tea Market, By Types
6.1 Philippines Tea Market, By Type
6.1.1 Overview and Analysis
6.1.2 Philippines Tea Market Revenues & Volume, By Type, 2021-2031F
6.1.3 Philippines Tea Market Revenues & Volume, By Green Tea, 2021-2031F
6.1.4 Philippines Tea Market Revenues & Volume, By Black Tea, 2021-2031F
6.1.5 Philippines Tea Market Revenues & Volume, By Oolong Tea, 2021-2031F
6.1.6 Philippines Tea Market Revenues & Volume, By Fruit/Herbal Tea, 2021-2031F
6.1.7 Philippines Tea Market Revenues & Volume, By Others, 2021-2031F
6.2 Philippines Tea Market, By Packaging
6.2.1 Overview and Analysis
6.2.2 Philippines Tea Market Revenues & Volume, By Plastic Containers, 2021-2031F
6.2.3 Philippines Tea Market Revenues & Volume, By Loose Tea, 2021-2031F
6.2.4 Philippines Tea Market Revenues & Volume, By Paperboards, 2021-2031F
6.2.5 Philippines Tea Market Revenues & Volume, By Aluminum Tins, 2021-2031F
6.2.6 Philippines Tea Market Revenues & Volume, By Tea Bags, 2021-2031F
6.3 Philippines Tea Market, By Distribution Channel
6.3.1 Overview and Analysis
6.3.2 Philippines Tea Market Revenues & Volume, By Supermarkets/Hypermarkets, 2021-2031F
6.3.3 Philippines Tea Market Revenues & Volume, By Specialty Stores, 2021-2031F
6.3.4 Philippines Tea Market Revenues & Volume, By Convenience Stores, 2021-2031F
6.3.5 Philippines Tea Market Revenues & Volume, By Online Stores, 2021-2031F
6.3.6 Philippines Tea Market Revenues & Volume, By Others, 2021-2031F
6.4 Philippines Tea Market, By Application
6.4.1 Overview and Analysis
6.4.2 Philippines Tea Market Revenues & Volume, By Residential, 2021-2031F
6.4.3 Philippines Tea Market Revenues & Volume, By Commercial, 2021-2031F
7 Philippines Tea Market Import-Export Trade Statistics
7.1 Philippines Tea Market Export to Major Countries
7.2 Philippines Tea Market Imports from Major Countries
8 Philippines Tea Market Key Performance Indicators
8.1 Number of tea cafes and specialty tea shops opening in the Philippines.
8.2 Consumption frequency of tea among different age groups.
8.3 Percentage of consumers willing to pay a premium for high-quality tea products.
8.4 Growth in online tea sales and e-commerce platforms specializing in tea products.
8.5 Adoption rate of specialty tea blends and flavors in the market.
9 Philippines Tea Market - Opportunity Assessment
9.1 Philippines Tea Market Opportunity Assessment, By Type, 2021 & 2031F
9.2 Philippines Tea Market Opportunity Assessment, By Packaging, 2021 & 2031F
9.3 Philippines Tea Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F
9.4 Philippines Tea Market Opportunity Assessment, By Application, 2021 & 2031F
10 Philippines Tea Market - Competitive Landscape
10.1 Philippines Tea Market Revenue Share, By Companies, 2024
10.2 Philippines Tea Market Competitive Benchmarking, By Operating and Technical Parameters
11 Company Profiles
12 Recommendations
13 Disclaimer

Export potential assessment - trade Analytics for 2030

Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.

By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.

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