| Product Code: ETC8853408 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Deep | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Philippines saw a substantial increase in tissue product import shipments in 2024, with China, South Korea, Vietnam, Thailand, and Indonesia being the top exporting countries. The market displayed a high level of concentration, as indicated by the Herfindahl-Hirschman Index (HHI). The impressive compound annual growth rate (CAGR) of 17.54% from 2020 to 2024 underscores the sector`s dynamism. Moreover, the notable growth rate of 28.08% from 2023 to 2024 points towards a buoyant market outlook for tissue products in the Philippines.

The tissue products market in the Philippines is witnessing steady growth due to rising consumer demand for hygiene and personal care products. The increasing urban population and improved living standards are boosting sales of facial tissues, toilet paper, and paper napkins. Manufacturers are focusing on sustainable production methods and biodegradable alternatives to cater to environmentally conscious consumers. The expansion of retail and e-commerce channels is further driving market penetration.
The increasing consumer awareness of hygiene and personal care is driving demand for tissue products, including facial tissues, toilet paper, and napkins. The hospitality, healthcare, and food service industries are also significant contributors to market growth. Additionally, the rise in eco-friendly and biodegradable tissue products is influencing consumer preferences, supporting the expansion of the market.
The tissue products market struggles with rising production costs due to increasing prices of pulp and other raw materials. Additionally, growing environmental concerns over deforestation and waste generation put pressure on manufacturers to adopt sustainable alternatives, which are often more expensive. Competition from low-cost imports also affects local tissue product manufacturers.
The growing demand for tissue-based consumer products, including facial tissues, toilet paper, and wet wipes, presents strong investment opportunities. Companies that focus on sustainable raw material sourcing, eco-friendly production, and premium tissue product innovations will thrive in this competitive market.
DTI regulates the manufacturing and sale of tissue products, ensuring compliance with hygiene and environmental standards. Policies promote the use of recycled materials and sustainable forestry practices in tissue production. The government supports local manufacturers through incentives for adopting energy-efficient and eco-friendly production methods.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Tissue Products Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Tissue Products Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Tissue Products Market - Industry Life Cycle |
3.4 Philippines Tissue Products Market - Porter's Five Forces |
3.5 Philippines Tissue Products Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Philippines Tissue Products Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Philippines Tissue Products Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about hygiene and sanitation |
4.2.2 Growing population and urbanization in the Philippines |
4.2.3 Rising disposable income leading to higher purchasing power |
4.3 Market Restraints |
4.3.1 Fluctuating raw material prices |
4.3.2 Competition from alternative products like hand dryers |
4.3.3 Environmental concerns related to excessive paper product usage |
5 Philippines Tissue Products Market Trends |
6 Philippines Tissue Products Market, By Types |
6.1 Philippines Tissue Products Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Philippines Tissue Products Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Philippines Tissue Products Market Revenues & Volume, By Common Type, 2021- 2031F |
6.1.4 Philippines Tissue Products Market Revenues & Volume, By Sanitary Type, 2021- 2031F |
6.2 Philippines Tissue Products Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Philippines Tissue Products Market Revenues & Volume, By At Home, 2021- 2031F |
6.2.3 Philippines Tissue Products Market Revenues & Volume, By Away from Home, 2021- 2031F |
7 Philippines Tissue Products Market Import-Export Trade Statistics |
7.1 Philippines Tissue Products Market Export to Major Countries |
7.2 Philippines Tissue Products Market Imports from Major Countries |
8 Philippines Tissue Products Market Key Performance Indicators |
8.1 Number of new product innovations in the tissue products market |
8.2 Consumer satisfaction levels with the quality of tissue products |
8.3 Adoption rate of sustainable and eco-friendly packaging in the market |
9 Philippines Tissue Products Market - Opportunity Assessment |
9.1 Philippines Tissue Products Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Philippines Tissue Products Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Philippines Tissue Products Market - Competitive Landscape |
10.1 Philippines Tissue Products Market Revenue Share, By Companies, 2024 |
10.2 Philippines Tissue Products Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
To discover high-growth global markets and optimize your business strategy:
Click Here