| Product Code: ETC082008 | Publication Date: Jun 2021 | Updated Date: Nov 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
The Philippines toothbrush import market in 2024 continued to see significant concentration, with top exporters being Vietnam, China, India, Ireland, and Thailand. Despite a slight decline in growth rate from 2023 to 2024, the compound annual growth rate (CAGR) over the past five years remained strong at 8.04%. This data suggests a stable demand for imported toothbrushes in the Philippines, with key players maintaining their dominance in the market.

The Philippines toothbrushes market size was valued at USD 70 million in 2025 and is projected to register a CAGR of 5% in the future due to rising consumer awareness regarding dental hygiene coupled with increasing disposable income levels across urban areas. In addition, growing inclination towards premium quality toothbrush products offering superior cleaning properties and advanced features such as powered handles or soft bristles would contribute significantly towards industry expansion over coming years. Furthermore, introduction of innovative product designs like foldable brushes along with different color options will continue to stimulate product penetration among consumers from various socio-economic backgrounds thereby providing impetus for sustainable business landscape.
The Philippines toothbrushes market has witnessed continuous growth, primarily propelled by factors such as rising oral hygiene awareness and an increasing emphasis on personal grooming. As the country`s economy improves, consumers are becoming more conscious of dental health, leading to a higher demand for toothbrushes. Additionally, dental care product innovations, promotional campaigns, and the influence of dental professionals contribute to the market`s expansion.
The Philippines Toothbrushes Market has seen steady demand due to increasing oral care awareness and population growth. However, the market encounters certain challenges. One key challenge is the presence of counterfeit toothbrushes in the market, which may compromise oral hygiene and raise health concerns among consumers. Additionally, the dominance of established toothbrush brands can make it difficult for new entrants to gain market share. Furthermore, fluctuations in raw material prices, especially for biodegradable toothbrushes, can impact product pricing and profitability.
The toothbrushes market in the Philippines witnessed fluctuations in demand during the pandemic. Initially, panic buying led to increased sales of essential items like toothbrushes. However, as the economic impact deepened, consumers became more cautious in their spending, affecting overall sales.
In the Philippines Toothbrushes Market, key players consist of renowned oral care brands such as Colgate-Palmolive Company, Procter & Gamble (P&G), and Unilever. These multinational companies dominate the toothbrush market with a wide range of products catering to different consumer needs.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Toothbrushes Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Toothbrushes Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Toothbrushes Market - Industry Life Cycle |
3.4 Philippines Toothbrushes Market - Porter's Five Forces |
3.5 Philippines Toothbrushes Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Philippines Toothbrushes Market Revenues & Volume Share, By Bristles, 2021 & 2031F |
3.7 Philippines Toothbrushes Market Revenues & Volume Share, By Applications, 2021 & 2031F |
4 Philippines Toothbrushes Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about oral hygiene and dental care among the population |
4.2.2 Rising disposable income leading to higher spending on personal care products |
4.2.3 Growth in dental tourism and emphasis on dental health by healthcare professionals in the Philippines |
4.3 Market Restraints |
4.3.1 Price sensitivity among consumers affecting adoption of premium toothbrush products |
4.3.2 Competition from alternative oral care products such as mouthwashes and dental floss |
4.3.3 Lack of access to dental services in rural areas impacting overall oral health awareness |
5 Philippines Toothbrushes Market Trends |
6 Philippines Toothbrushes Market, By Types |
6.1 Philippines Toothbrushes Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Philippines Toothbrushes Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Philippines Toothbrushes Market Revenues & Volume, By Manual, 2021-2031F |
6.1.4 Philippines Toothbrushes Market Revenues & Volume, By Electric, 2021-2031F |
6.2 Philippines Toothbrushes Market, By Bristles |
6.2.1 Overview and Analysis |
6.2.2 Philippines Toothbrushes Market Revenues & Volume, By Soft, 2021-2031F |
6.2.3 Philippines Toothbrushes Market Revenues & Volume, By Medium, 2021-2031F |
6.2.4 Philippines Toothbrushes Market Revenues & Volume, By Firm, 2021-2031F |
6.3 Philippines Toothbrushes Market, By Applications |
6.3.1 Overview and Analysis |
6.3.2 Philippines Toothbrushes Market Revenues & Volume, By Adult, 2021-2031F |
6.3.3 Philippines Toothbrushes Market Revenues & Volume, By Children, 2021-2031F |
7 Philippines Toothbrushes Market Import-Export Trade Statistics |
7.1 Philippines Toothbrushes Market Export to Major Countries |
7.2 Philippines Toothbrushes Market Imports from Major Countries |
8 Philippines Toothbrushes Market Key Performance Indicators |
8.1 Percentage of population using toothbrushes regularly |
8.2 Average spending on oral care products per capita |
8.3 Number of dental clinics or practitioners in the Philippines offering oral health education |
8.4 Consumer satisfaction levels with toothbrush brands |
8.5 Percentage of children using age-appropriate toothbrushes |
9 Philippines Toothbrushes Market - Opportunity Assessment |
9.1 Philippines Toothbrushes Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Philippines Toothbrushes Market Opportunity Assessment, By Bristles, 2021 & 2031F |
9.3 Philippines Toothbrushes Market Opportunity Assessment, By Applications, 2021 & 2031F |
10 Philippines Toothbrushes Market - Competitive Landscape |
10.1 Philippines Toothbrushes Market Revenue Share, By Companies, 2024 |
10.2 Philippines Toothbrushes Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |