| Product Code: ETC8854283 | Publication Date: Sep 2024 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The video-on-demand (VOD) market is transforming the Philippine entertainment landscape, giving viewers flexibility and control over their content. Streaming platforms, telcos, and cable providers are innovating with subscription models, local content, and exclusive releases to capture market share.
The video-on-demand (VOD) market in the Philippines is growing rapidly, driven by the increasing popularity of streaming services. Consumers are increasingly opting for on-demand video content rather than traditional broadcast television. This shift is being fueled by the availability of affordable internet services and the growing number of OTT platforms offering VOD services. The market is expected to continue its upward trajectory as more consumers embrace digital entertainment.
The Video On Demand (VOD) market in the Philippines is confronted by issues related to content acquisition and piracy. Securing licenses for popular films and TV shows is often costly, and piracy undermines the revenue potential of VOD platforms by providing free access to copyrighted content. The market is also hindered by the limited availability of high-speed internet in certain regions, which affects the streaming quality and consumer satisfaction. Additionally, the presence of several global VOD platforms in the Philippine market creates fierce competition, making it challenging for local services to differentiate themselves and retain subscribers.
The Video On Demand (VOD) market in the Philippines is booming, driven by consumer preference for on-demand content available via internet-connected devices. As streaming platforms grow, both international and local content providers are competing to offer a diverse range of programming. Investors can explore opportunities in launching VOD services or supporting technology platforms that facilitate VOD distribution, including content aggregation, delivery infrastructure, and user engagement.
The government backs the video on demand market by incentivizing local content creation and expanding internet coverage. Initiatives like the Creative Economy Roadmap encourage investment in digital platforms, while the NTC and NPC oversee compliance with streaming regulations and data privacy laws. Anti-piracy measures are also actively enforced to protect licensed content and foster a legal digital ecosystem.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Video On Demand Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Video On Demand Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Video On Demand Market - Industry Life Cycle |
3.4 Philippines Video On Demand Market - Porter's Five Forces |
3.5 Philippines Video On Demand Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Philippines Video On Demand Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Philippines Video On Demand Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration rates in the Philippines |
4.2.2 Growth in smartphone and smart TV adoption |
4.2.3 Rising demand for localized and original content |
4.3 Market Restraints |
4.3.1 Limited availability of high-speed internet in certain regions |
4.3.2 Low disposable income levels in some demographic segments |
5 Philippines Video On Demand Market Trends |
6 Philippines Video On Demand Market, By Types |
6.1 Philippines Video On Demand Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Philippines Video On Demand Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Philippines Video On Demand Market Revenues & Volume, By TVoD, 2021- 2031F |
6.1.4 Philippines Video On Demand Market Revenues & Volume, By SVoD, 2021- 2031F |
6.1.5 Philippines Video On Demand Market Revenues & Volume, By AVoD, 2021- 2031F |
6.1.6 Philippines Video On Demand Market Revenues & Volume, By Hybrid (SVoD + AVoD), 2021- 2031F |
6.2 Philippines Video On Demand Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Philippines Video On Demand Market Revenues & Volume, By Sports, 2021- 2031F |
6.2.3 Philippines Video On Demand Market Revenues & Volume, By Entertainment, 2021- 2031F |
6.2.4 Philippines Video On Demand Market Revenues & Volume, By Education and Information, 2021- 2031F |
6.2.5 Philippines Video On Demand Market Revenues & Volume, By TV Commerce, 2021- 2031F |
7 Philippines Video On Demand Market Import-Export Trade Statistics |
7.1 Philippines Video On Demand Market Export to Major Countries |
7.2 Philippines Video On Demand Market Imports from Major Countries |
8 Philippines Video On Demand Market Key Performance Indicators |
8.1 Average time spent per user on video on demand platforms |
8.2 Number of active users accessing video on demand services |
8.3 Rate of adoption of new video on demand technologies |
9 Philippines Video On Demand Market - Opportunity Assessment |
9.1 Philippines Video On Demand Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Philippines Video On Demand Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Philippines Video On Demand Market - Competitive Landscape |
10.1 Philippines Video On Demand Market Revenue Share, By Companies, 2024 |
10.2 Philippines Video On Demand Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
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