| Product Code: ETC8854766 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, Philippines saw a steady increase in white wine imports, with top exporters being USA, Australia, Spain, Metropolitan France, and Chile. Despite moderate concentration, the market showed a robust Compound Annual Growth Rate (CAGR) of 10.68% from 2020 to 2024. However, there was a slight decline in growth rate from 2023 to 2024 at -24.99%. This indicates a dynamic market landscape with potential shifts in consumer preferences and market dynamics influencing the white wine import sector in the Philippines.

The white wine market in the Philippines is expanding as wine consumption increases among middle-class consumers and young professionals. Imported brands dominate, though thereâs growing interest in local wine tourism and pairing wine with Filipino cuisine.
The white wine market in the Philippines is influenced by rising middle-class incomes, changing dining habits, and increased exposure to Western lifestyles. White wine is popular among young professionals and expatriates, with growing demand in urban centers. Restaurants, wine bars, and online sales channels are playing a significant role in market expansion. Local distributors are focusing on premium international brands and wine education to boost consumption.
The white wine market in the Philippines faces challenges due to limited local production and high import duties, which increase retail prices. Consumer preferences skew toward sweeter beverages, limiting white wineâs appeal. Additionally, lack of widespread wine education and limited distribution channels constrain market growth.
The white wine market in the Philippines is expanding alongside the growing middle-class preference for imported and premium alcoholic beverages. Investment in importation, distribution, marketing, and retail outlets can capture this demand. Opportunities also exist in organizing wine-tasting events and hospitality collaborations to boost consumer awareness.
The government regulates the white wine market under the Department of Trade and Industry (DTI) and the FDA, focusing on import controls, product safety, and labeling standards. Taxation policies and tariffs impact pricing, while initiatives promoting responsible alcohol consumption guide marketing practices.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines White Wine Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines White Wine Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines White Wine Market - Industry Life Cycle |
3.4 Philippines White Wine Market - Porter's Five Forces |
3.5 Philippines White Wine Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Philippines White Wine Market Revenues & Volume Share, By Body Type, 2021 & 2031F |
3.7 Philippines White Wine Market Revenues & Volume Share, By Sweetness Level, 2021 & 2031F |
3.8 Philippines White Wine Market Revenues & Volume Share, By Sales Channel, 2021 & 2031F |
4 Philippines White Wine Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of the population in the Philippines leading to higher spending on luxury goods like white wine. |
4.2.2 Growing popularity of wine culture and consumption habits among the younger population in the Philippines. |
4.2.3 Rising awareness about the health benefits associated with moderate white wine consumption. |
4.3 Market Restraints |
4.3.1 High import taxes and duties on white wine leading to increased prices for consumers. |
4.3.2 Limited availability of locally produced high-quality white wines in the Philippines. |
4.3.3 Cultural preferences for other alcoholic beverages over white wine in the Filipino market. |
5 Philippines White Wine Market Trends |
6 Philippines White Wine Market, By Types |
6.1 Philippines White Wine Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Philippines White Wine Market Revenues & Volume, By Product Type, 2021- 2031F |
6.1.3 Philippines White Wine Market Revenues & Volume, By Riesling, 2021- 2031F |
6.1.4 Philippines White Wine Market Revenues & Volume, By Gewrztraminer, 2021- 2031F |
6.1.5 Philippines White Wine Market Revenues & Volume, By Chardonnay, 2021- 2031F |
6.1.6 Philippines White Wine Market Revenues & Volume, By Sauvignon Blanc, 2021- 2031F |
6.1.7 Philippines White Wine Market Revenues & Volume, By Chenin Blanc, 2021- 2031F |
6.1.8 Philippines White Wine Market Revenues & Volume, By Grner Veltliner, 2021- 2031F |
6.1.9 Philippines White Wine Market Revenues & Volume, By Pinot Grigio, 2021- 2031F |
6.1.10 Philippines White Wine Market Revenues & Volume, By Pinot Grigio, 2021- 2031F |
6.2 Philippines White Wine Market, By Body Type |
6.2.1 Overview and Analysis |
6.2.2 Philippines White Wine Market Revenues & Volume, By Light Bodied, 2021- 2031F |
6.2.3 Philippines White Wine Market Revenues & Volume, By Medium Bodied, 2021- 2031F |
6.2.4 Philippines White Wine Market Revenues & Volume, By Full-Bodied, 2021- 2031F |
6.3 Philippines White Wine Market, By Sweetness Level |
6.3.1 Overview and Analysis |
6.3.2 Philippines White Wine Market Revenues & Volume, By Dry, 2021- 2031F |
6.3.3 Philippines White Wine Market Revenues & Volume, By Semi-Sweet, 2021- 2031F |
6.3.4 Philippines White Wine Market Revenues & Volume, By Sweet, 2021- 2031F |
6.4 Philippines White Wine Market, By Sales Channel |
6.4.1 Overview and Analysis |
6.4.2 Philippines White Wine Market Revenues & Volume, By Modern Trade, 2021- 2031F |
6.4.3 Philippines White Wine Market Revenues & Volume, By Grocery Store, 2021- 2031F |
6.4.4 Philippines White Wine Market Revenues & Volume, By Convenience Stores, 2021- 2031F |
6.4.5 Philippines White Wine Market Revenues & Volume, By E-Commerce, 2021- 2031F |
6.4.6 Philippines White Wine Market Revenues & Volume, By Others, 2021- 2031F |
7 Philippines White Wine Market Import-Export Trade Statistics |
7.1 Philippines White Wine Market Export to Major Countries |
7.2 Philippines White Wine Market Imports from Major Countries |
8 Philippines White Wine Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms regarding white wine trends and brands. |
8.2 Number of wine tasting events and festivals featuring white wines in the Philippines. |
8.3 Growth in the number of wine bars and restaurants offering a diverse selection of white wines. |
9 Philippines White Wine Market - Opportunity Assessment |
9.1 Philippines White Wine Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Philippines White Wine Market Opportunity Assessment, By Body Type, 2021 & 2031F |
9.3 Philippines White Wine Market Opportunity Assessment, By Sweetness Level, 2021 & 2031F |
9.4 Philippines White Wine Market Opportunity Assessment, By Sales Channel, 2021 & 2031F |
10 Philippines White Wine Market - Competitive Landscape |
10.1 Philippines White Wine Market Revenue Share, By Companies, 2024 |
10.2 Philippines White Wine Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |