| Product Code: ETC4383796 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
The M-commerce market in Poland is experiencing rapid growth due to the increasing adoption of smartphones and mobile internet. Consumers are embracing mobile shopping for convenience, and businesses are optimizing their platforms for mobile transactions. Mobile payment solutions and apps are also critical to this markets development, supported by the countrys digital infrastructure.
Poland`s mobile commerce (M-Commerce) market is experiencing rapid growth as smartphone penetration and internet accessibility rise. Consumers are increasingly turning to mobile devices for shopping, banking, and payment services. The growing popularity of mobile apps, digital wallets, and contactless payments is fueling the expansion of the M-Commerce market in Poland.
The m-commerce market in Poland is challenged by the rapid evolution of mobile technologies and changing consumer preferences. Businesses must keep up with technological advancements and ensure that their mobile platforms provide a seamless and secure shopping experience. The market also faces challenges related to data privacy and cybersecurity, as mobile transactions are susceptible to fraud and breaches. Additionally, competition from established e-commerce platforms and the need for effective mobile marketing strategies can impact market growth.
Polands m-commerce market is growing rapidly due to government initiatives promoting digital transformation. Policies that encourage innovation in mobile technology, coupled with regulations for secure online transactions, create a favorable environment for the expansion of m-commerce. Government support for 5G infrastructure also boosts mobile commerce activities.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Poland M Commerce Market Overview |
3.1 Poland Country Macro Economic Indicators |
3.2 Poland M Commerce Market Revenues & Volume, 2021 & 2031F |
3.3 Poland M Commerce Market - Industry Life Cycle |
3.4 Poland M Commerce Market - Porter's Five Forces |
3.5 Poland M Commerce Market Revenues & Volume Share, By Transactions, 2021 & 2031F |
3.6 Poland M Commerce Market Revenues & Volume Share, By Payment Modes, 2021 & 2031F |
3.7 Poland M Commerce Market Revenues & Volume Share, By Users, 2021 & 2031F |
4 Poland M Commerce Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration in Poland |
4.2.2 Growing adoption of mobile payment solutions |
4.2.3 Rising internet penetration and usage |
4.2.4 Increasing consumer demand for convenience and ease of shopping online |
4.3 Market Restraints |
4.3.1 Security concerns related to mobile transactions |
4.3.2 Lack of awareness and trust in mobile commerce platforms |
4.3.3 Limited availability of high-speed internet in some regions |
4.3.4 Regulatory challenges and compliance issues |
5 Poland M Commerce Market Trends |
6 Poland M Commerce Market, By Types |
6.1 Poland M Commerce Market, By Transactions |
6.1.1 Overview and Analysis |
6.1.2 Poland M Commerce Market Revenues & Volume, By Transactions, 2021-2031F |
6.1.3 Poland M Commerce Market Revenues & Volume, By M Retailing, 2021-2031F |
6.1.4 Poland M Commerce Market Revenues & Volume, By M Ticketing/Booking, 2021-2031F |
6.1.5 Poland M Commerce Market Revenues & Volume, By M Billing, 2021-2031F |
6.1.6 Poland M Commerce Market Revenues & Volume, By Other M Commerce Services, 2021-2031F |
6.2 Poland M Commerce Market, By Payment Modes |
6.2.1 Overview and Analysis |
6.2.2 Poland M Commerce Market Revenues & Volume, By Near Field Communication (NFC), 2021-2031F |
6.2.3 Poland M Commerce Market Revenues & Volume, By Premium SMS, 2021-2031F |
6.2.4 Poland M Commerce Market Revenues & Volume, By Wireless application protocol (WAP), 2021-2031F |
6.2.5 Poland M Commerce Market Revenues & Volume, By Direct Carrier Billing, 2021-2031F |
6.3 Poland M Commerce Market, By Users |
6.3.1 Overview and Analysis |
6.3.2 Poland M Commerce Market Revenues & Volume, By Smart device users, 2021-2031F |
6.3.3 Poland M Commerce Market Revenues & Volume, By Feature phone users, 2021-2031F |
7 Poland M Commerce Market Import-Export Trade Statistics |
7.1 Poland M Commerce Market Export to Major Countries |
7.2 Poland M Commerce Market Imports from Major Countries |
8 Poland M Commerce Market Key Performance Indicators |
8.1 Average order value on mobile commerce platforms |
8.2 Percentage of returning customers on mobile apps |
8.3 Average session duration on mobile commerce websites |
8.4 Mobile app downloads and active users |
8.5 Conversion rate from mobile browsing to actual purchases |
9 Poland M Commerce Market - Opportunity Assessment |
9.1 Poland M Commerce Market Opportunity Assessment, By Transactions, 2021 & 2031F |
9.2 Poland M Commerce Market Opportunity Assessment, By Payment Modes, 2021 & 2031F |
9.3 Poland M Commerce Market Opportunity Assessment, By Users, 2021 & 2031F |
10 Poland M Commerce Market - Competitive Landscape |
10.1 Poland M Commerce Market Revenue Share, By Companies, 2024 |
10.2 Poland M Commerce Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
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