Portugal Postcard Market (2025-2031) | Companies, Industry, Outlook, Value, Segmentation, Trends, Size, Analysis, Forecast, Growth, Share & Revenue

Name: Portugal Postcard Market (2025-2031) | Size & Trends
Creator: 6Wresearch
License: https://www.6wresearch.com/privacy-policy
Keywords: Postcard Market, Portugal Postcard Market, Portugal Postcard Market Revenues, Portugal Postcard Market Share, Portugal Postcard Market Size, Portugal Postcard Market Outlook, Portugal Postcard Market Report, Portugal Postcard Market Competition, Portugal Postcard Market Overview, Portugal Postcard Market Trends, Portugal Postcard Market Forecast

Market Forecast By Type (General Purpose, Private Label), By Usage (General Purpose Re-Loadable Card, Government Benefit/Disbursement Card, Payroll Card, Others), By End-User (Retail Establishments, Corporate Institutions, Government, Financial Institutions) And Competitive Landscape

Product Code: ETC5381134	Publication Date: Nov 2023	Updated Date: Nov 2025	Product Type: Market Research Report
Publisher: 6Wresearch	Author: Ravi Bhandari	No. of Pages: 60	No. of Figures: 30	No. of Tables: 5

Portugal Postcard Market Top 5 Importing Countries and Market Competition (HHI) Analysis

Portugal continues to be a key destination for postcard imports, with Ireland, Poland, Spain, China, and the Netherlands leading the way in 2024. The high Herfindahl-Hirschman Index (HHI) concentration in 2023 has persisted into 2024, highlighting the market dominance of these exporting countries. The impressive Compound Annual Growth Rate (CAGR) of 14.25% from 2020 to 2024 demonstrates the sustained growth in this sector. Moreover, the growth rate of 5.8% from 2023 to 2024 indicates a positive momentum and increasing demand for postcards in Portugal.

Postcard Market: Portugal vs Top 5 Major Economies in 2027 (Europe)

By 2027, the Postcard market in Portugal is anticipated to reach a growth rate of 4.09%, as part of an increasingly competitive Europe region, where Germany remains at the forefront, supported by United Kingdom, France, Italy and Russia, driving innovations and market adoption across sectors.

Postcard Market: Portugal vs Top 5 Major Economies in 2027 (Europe)

Key Highlights of the Report:

Portugal Postcard Market Outlook
Market Size of Portugal Postcard Market, 2024
Forecast of Portugal Postcard Market, 2031
Historical Data and Forecast of Portugal Postcard Revenues & Volume for the Period 2021-2031
Portugal Postcard Market Trend Evolution
Portugal Postcard Market Drivers and Challenges
Portugal Postcard Price Trends
Portugal Postcard Porter`s Five Forces
Portugal Postcard Industry Life Cycle
Historical Data and Forecast of Portugal Postcard Market Revenues & Volume By Type for the Period 2021-2031
Historical Data and Forecast of Portugal Postcard Market Revenues & Volume By General Purpose for the Period 2021-2031
Historical Data and Forecast of Portugal Postcard Market Revenues & Volume By Private Label for the Period 2021-2031
Historical Data and Forecast of Portugal Postcard Market Revenues & Volume By Usage for the Period 2021-2031
Historical Data and Forecast of Portugal Postcard Market Revenues & Volume By General Purpose Re-Loadable Card for the Period 2021-2031
Historical Data and Forecast of Portugal Postcard Market Revenues & Volume By Government Benefit/Disbursement Card for the Period 2021-2031
Historical Data and Forecast of Portugal Postcard Market Revenues & Volume By Payroll Card for the Period 2021-2031
Historical Data and Forecast of Portugal Postcard Market Revenues & Volume By Others for the Period 2021-2031
Historical Data and Forecast of Portugal Postcard Market Revenues & Volume By End-User for the Period 2021-2031
Historical Data and Forecast of Portugal Postcard Market Revenues & Volume By Retail Establishments for the Period 2021-2031
Historical Data and Forecast of Portugal Postcard Market Revenues & Volume By Corporate Institutions for the Period 2021-2031
Historical Data and Forecast of Portugal Postcard Market Revenues & Volume By Government for the Period 2021-2031
Historical Data and Forecast of Portugal Postcard Market Revenues & Volume By Financial Institutions for the Period 2021-2031
Portugal Postcard Import Export Trade Statistics
Market Opportunity Assessment By Type
Market Opportunity Assessment By Usage
Market Opportunity Assessment By End-User
Portugal Postcard Top Companies Market Share
Portugal Postcard Competitive Benchmarking By Technical and Operational Parameters
Portugal Postcard Company Profiles
Portugal Postcard Key Strategic Recommendations

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Portugal Postcard Market Overview

3.1 Portugal Country Macro Economic Indicators

3.2 Portugal Postcard Market Revenues & Volume, 2021 & 2031F

3.3 Portugal Postcard Market - Industry Life Cycle

3.4 Portugal Postcard Market - Porter's Five Forces

3.5 Portugal Postcard Market Revenues & Volume Share, By Type, 2021 & 2031F

3.6 Portugal Postcard Market Revenues & Volume Share, By Usage, 2021 & 2031F

3.7 Portugal Postcard Market Revenues & Volume Share, By End-User, 2021 & 2031F

4 Portugal Postcard Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Growth in tourism in Portugal

4.2.2 Increasing popularity of sending postcards as a personalized form of communication

4.2.3 Rising demand for unique and artistic postcards showcasing Portuguese culture and heritage

4.3 Market Restraints

4.3.1 Competition from digital alternatives like e-cards and social media greetings

4.3.2 Fluctuating economic conditions impacting discretionary spending on souvenirs like postcards

5 Portugal Postcard Market Trends

6 Portugal Postcard Market Segmentations

6.1 Portugal Postcard Market, By Type

6.1.1 Overview and Analysis

6.1.2 Portugal Postcard Market Revenues & Volume, By General Purpose, 2021-2031F

6.1.3 Portugal Postcard Market Revenues & Volume, By Private Label, 2021-2031F

6.2 Portugal Postcard Market, By Usage

6.2.1 Overview and Analysis

6.2.2 Portugal Postcard Market Revenues & Volume, By General Purpose Re-Loadable Card, 2021-2031F

6.2.3 Portugal Postcard Market Revenues & Volume, By Government Benefit/Disbursement Card, 2021-2031F

6.2.4 Portugal Postcard Market Revenues & Volume, By Payroll Card, 2021-2031F

6.2.5 Portugal Postcard Market Revenues & Volume, By Others, 2021-2031F

6.3 Portugal Postcard Market, By End-User

6.3.1 Overview and Analysis

6.3.2 Portugal Postcard Market Revenues & Volume, By Retail Establishments, 2021-2031F

6.3.3 Portugal Postcard Market Revenues & Volume, By Corporate Institutions, 2021-2031F

6.3.4 Portugal Postcard Market Revenues & Volume, By Government, 2021-2031F

6.3.5 Portugal Postcard Market Revenues & Volume, By Financial Institutions, 2021-2031F

7 Portugal Postcard Market Import-Export Trade Statistics

7.1 Portugal Postcard Market Export to Major Countries

7.2 Portugal Postcard Market Imports from Major Countries

8 Portugal Postcard Market Key Performance Indicators

8.1 Number of tourist arrivals in Portugal

8.2 Percentage of postcard sales compared to total souvenir sales

8.3 Number of postcard designs featuring local landmarks and culture

8.4 Average spending on postcards per tourist

9 Portugal Postcard Market - Opportunity Assessment

9.1 Portugal Postcard Market Opportunity Assessment, By Type, 2021 & 2031F

9.2 Portugal Postcard Market Opportunity Assessment, By Usage, 2021 & 2031F

9.3 Portugal Postcard Market Opportunity Assessment, By End-User, 2021 & 2031F

10 Portugal Postcard Market - Competitive Landscape

10.1 Portugal Postcard Market Revenue Share, By Companies, 2024

10.2 Portugal Postcard Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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Export potential assessment - trade Analytics for 2030

Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.

By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.

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