| Product Code: ETC4424719 | Publication Date: Jul 2023 | Updated Date: Apr 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
The customer experience management (CXM) market in Romania is maturing as companies prioritize delivering superior experiences to gain competitive advantage. CXM platforms help organizations capture, analyze, and act on customer feedback to drive continuous improvement in products and services. There is a growing focus on integrating CXM with other business functions such as marketing, sales, and operations to foster a customer-centric culture and optimize customer lifetime value.
In Romania, the customer experience management (CXM) market is driven by organizations prioritizing customer satisfaction and loyalty. Businesses recognize that delivering exceptional customer experiences is crucial for retaining customers and driving revenue growth. As a result, there is a growing demand for CXM platforms that enable companies to measure, analyze, and improve every touchpoint along the customer journey. Moreover, the shift towards digital interactions and the influence of social media amplify the importance of proactive CXM strategies in maintaining competitive advantage.
In Romania, the customer experience management market is confronted with challenges stemming from organizational silos and a lack of centralized customer data. Companies face difficulties in orchestrating seamless customer journeys across multiple touchpoints, impacting overall customer satisfaction and retention rates. The integration of CXM platforms with existing CRM systems and digital marketing tools remains a complex endeavor, requiring significant investments in technology and workforce training to achieve desired outcomes in enhancing customer experience.
In Romania, the CEM market is shaped by policies aimed at enhancing consumer satisfaction and protecting consumer rights. Government initiatives to improve service quality across sectors such as telecommunications, retail, and banking indirectly influence CEM strategies adopted by companies. Regulatory bodies may also encourage companies to adopt CEM technologies and practices that prioritize customer feedback, service transparency, and complaint resolution mechanisms.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Romania Customer Experience Management Market Overview |
3.1 Romania Country Macro Economic Indicators |
3.2 Romania Customer Experience Management Market Revenues & Volume, 2021 & 2031F |
3.3 Romania Customer Experience Management Market - Industry Life Cycle |
3.4 Romania Customer Experience Management Market - Porter's Five Forces |
3.5 Romania Customer Experience Management Market Revenues & Volume Share, By Component , 2021 & 2031F |
3.6 Romania Customer Experience Management Market Revenues & Volume Share, By Vertical, 2021 & 2031F |
3.7 Romania Customer Experience Management Market Revenues & Volume Share, By Touchpoint, 2021 & 2031F |
3.8 Romania Customer Experience Management Market Revenues & Volume Share, By Deployment Type, 2021 & 2031F |
3.9 Romania Customer Experience Management Market Revenues & Volume Share, By Organization Size, 2021 & 2031F |
4 Romania Customer Experience Management Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Romania Customer Experience Management Market Trends |
6 Romania Customer Experience Management Market, By Types |
6.1 Romania Customer Experience Management Market, By Component |
6.1.1 Overview and Analysis |
6.1.2 Romania Customer Experience Management Market Revenues & Volume, By Component , 2021-2031F |
6.1.3 Romania Customer Experience Management Market Revenues & Volume, By Solutions, 2021-2031F |
6.1.4 Romania Customer Experience Management Market Revenues & Volume, By Services, 2021-2031F |
6.2 Romania Customer Experience Management Market, By Vertical |
6.2.1 Overview and Analysis |
6.2.2 Romania Customer Experience Management Market Revenues & Volume, By IT and Telecom, 2021-2031F |
6.2.3 Romania Customer Experience Management Market Revenues & Volume, By BFSI, 2021-2031F |
6.2.4 Romania Customer Experience Management Market Revenues & Volume, By Retail, 2021-2031F |
6.2.5 Romania Customer Experience Management Market Revenues & Volume, By Healthcare, 2021-2031F |
6.2.6 Romania Customer Experience Management Market Revenues & Volume, By Automotive, 2021-2031F |
6.2.7 Romania Customer Experience Management Market Revenues & Volume, By Travel and hospitality, 2021-2031F |
6.2.8 Romania Customer Experience Management Market Revenues & Volume, By Public sector, 2021-2031F |
6.2.9 Romania Customer Experience Management Market Revenues & Volume, By Public sector, 2021-2031F |
6.3 Romania Customer Experience Management Market, By Touchpoint |
6.3.1 Overview and Analysis |
6.3.2 Romania Customer Experience Management Market Revenues & Volume, By Websites, 2021-2031F |
6.3.3 Romania Customer Experience Management Market Revenues & Volume, By Stores, 2021-2031F |
6.3.4 Romania Customer Experience Management Market Revenues & Volume, By Call centers, 2021-2031F |
6.3.5 Romania Customer Experience Management Market Revenues & Volume, By Mobile apps, 2021-2031F |
6.3.6 Romania Customer Experience Management Market Revenues & Volume, By Social media, 2021-2031F |
6.3.7 Romania Customer Experience Management Market Revenues & Volume, By Emails, 2021-2031F |
6.3.8 Romania Customer Experience Management Market Revenues & Volume, By Other touchpoints (loyalty programs, surveys, sales representatives, seminars, trade shows, public speaking, and training), 2021-2031F |
6.3.9 Romania Customer Experience Management Market Revenues & Volume, By Other touchpoints (loyalty programs, surveys, sales representatives, seminars, trade shows, public speaking, and training), 2021-2031F |
6.4 Romania Customer Experience Management Market, By Deployment Type |
6.4.1 Overview and Analysis |
6.4.2 Romania Customer Experience Management Market Revenues & Volume, By On-Premises, 2021-2031F |
6.4.3 Romania Customer Experience Management Market Revenues & Volume, By Cloud, 2021-2031F |
6.5 Romania Customer Experience Management Market, By Organization Size |
6.5.1 Overview and Analysis |
6.5.2 Romania Customer Experience Management Market Revenues & Volume, By Small and Medium Enterprises (SMEs), 2021-2031F |
6.5.3 Romania Customer Experience Management Market Revenues & Volume, By Large Enterprises, 2021-2031F |
7 Romania Customer Experience Management Market Import-Export Trade Statistics |
7.1 Romania Customer Experience Management Market Export to Major Countries |
7.2 Romania Customer Experience Management Market Imports from Major Countries |
8 Romania Customer Experience Management Market Key Performance Indicators |
9 Romania Customer Experience Management Market - Opportunity Assessment |
9.1 Romania Customer Experience Management Market Opportunity Assessment, By Component , 2021 & 2031F |
9.2 Romania Customer Experience Management Market Opportunity Assessment, By Vertical, 2021 & 2031F |
9.3 Romania Customer Experience Management Market Opportunity Assessment, By Touchpoint, 2021 & 2031F |
9.4 Romania Customer Experience Management Market Opportunity Assessment, By Deployment Type, 2021 & 2031F |
9.5 Romania Customer Experience Management Market Opportunity Assessment, By Organization Size, 2021 & 2031F |
10 Romania Customer Experience Management Market - Competitive Landscape |
10.1 Romania Customer Experience Management Market Revenue Share, By Companies, 2024 |
10.2 Romania Customer Experience Management Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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