Market Forecast By Enterprise Size (Small and Medium Enterprises, Large Enterprises), By End-user (Retail, Manufacturing, BFSI, Government, IT and Telecom, Other) And Competitive Landscape
| Product Code: ETC8972916 | Publication Date: Sep 2024 | Updated Date: Jan 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, Romania`s IT market saw a notable increase in imports, reflecting a growing demand for technology products and services. This trend was driven by factors such as technological advancements and increased digitalization across industries.
According to 6Wresearch internal database and industry insights, the Romania IT Market is projected to grow at a compound annual growth rate (CAGR) of 6.2% during the forecast period 2026–2032.
Below mentioned are the evaluations of year-wise growth rate along with key drivers:
|
Year |
Est. Annual Growth (%) |
Growth Drivers |
|
2021 |
3.9% |
Rising demand for outsourcing and growth in software development services. |
|
2022 |
4.2% |
Increased use of cloud services and expansion of exports in IT services. |
|
2023 |
4.6% |
Growth of major fintech solutions and modernisation of IT infrastructure. |
|
2024 |
4.9% |
Expansion of investments in digital government platforms and cybersecurity. |
|
2025 |
5.3% |
High demand for AI-driven solutions and data centre investments. |
The Romania IT Market report thoroughly covers the market by enterprise size, end-user. It provides an unbiased and detailed analysis of ongoing market trends, opportunities, challenges, and market drivers, helping stakeholders align their strategies with current and future market dynamics.
| Report Name | Romania IT Market |
| Forecast period | 2026-2032 |
| CAGR | 6.2% |
| Growing Sector | Software Development and IT Services |
Romania IT Market is expected to grow rapidly due to strong demand for outsourcing of IT services, a growing ecosystem of startups in the country, and increasing digitalisation of activities in the government and private sectors. Romania’s affordable and skilled workforce, favourable investment climate, and expanding technology hubs make it a better destination for IT services in Eastern Europe. The high use of cloud computing, cybersecurity solutions, artificial intelligence (AI), and data analytics is significantly changing the market. Public sector digital reforms and private sector automation are driving long-term Romania IT Market Growth.
Below mentioned are some prominent drivers and their influence on the Romania IT Market dynamics:
| Drivers | Primary Segment Affected | Why It Matters (Evidence) |
| IT Outsourcing Demand | IT Services | Romania is an important outsourcing hub for European enterprises due to its skilled and trained workforce. |
| Government Digitalization | Government | The government is implementing new e-government platforms and digital public services. |
| Cybersecurity Needs | Cybersecurity Solutions | Growing cyber threats are increasing new investments in security software and services. |
| AI and Automation | All Segments | Businesses are increasingly using automation to improve efficiency and reduce prices. |
| Cloud Adoption | SMEs and Startups | Cloud solutions improve scalability and affordability for small firms. |
Romania IT Market Size is projected to grow at a compound annual growth rate (CAGR) of 6.2% from 2026 to 2032. The market growth is being fuelled by many key factors, including the rapid increase of IT outsourcing activities, which has positioned Romania as a better nearshoring destination for European and global enterprises due to its skilled workforce and affordable service delivery. The large-scale digitalisation of public administration activities, through e-government platforms, digital identity systems, and smart city policies, is driving major adoption of IT in the public sector. Increased usage of cloud computing across small and medium enterprises (SMEs) and large corporations is creating more demand for scalable, flexible, and affordable IT infrastructure solutions.
Below mentioned are some major restraints and their influence on the Romania IT Market dynamics:
| Restraints | Primary Segment Affected | What This Means (Evidence) |
| Talent Migration | IT Providers | Skilled professionals shifting to Western Europe reduces workforce availability. |
| Infrastructure Gaps | Rural IT Deployment | Uneven broadband and slow data infrastructure reduce its usage. |
| High Cyber Risks | All Segments | Weak legacy systems increase exposure to cyber threats. |
| Limited R&D Funding | IT Startups | Lower innovation funding restricts the advanced development of the product. |
| Fragmented Regulations | IT Providers | Inconsistent digital policies slow the speed of implementation. |
Romania IT Market faces many important challenges that could change its growth trajectory. One of the primary issues is the shifting of skilled IT professionals to more developed EU economies, which creates a shortage of talented professionals and reduces the availability ofan experienced workforce for domestic projects. The uneven digital infrastructure across urban and rural regions decreases the nationwide use of advanced IT solutions and limits sales for smaller enterprises. The market also faces growing cybersecurity threats, as many organisations still depend on old systems that are prone to cyberattacks, increasing the need for high investment in security solutions. Limited research and development (R&D) funding also reduces the ability of local IT firms to innovate and develop new technologies, which affects their sales on a global scale.
Several notable trends are shaping the Romania IT Market dynamics:
Some notable investment opportunities in the Romania IT Industry are:
Below is the list of prominent companies leading in the Romania IT Market:
| Company Name | Bitdefender |
| Established Year | 2001 |
| Headquarters | Bucharest, Romania |
| Official Website | Click Here |
Bitdefender is one of Romania’s largest IT companies and a globally recognised leader in cybersecurity solutions. The company provides advanced threat protection software to enterprises, governments, and individual consumers worldwide. Bitdefender’s portfolio includes endpoint security, network security, cloud security, and managed security services.
| Company Name | UiPath |
| Established Year | 2005 |
| Headquarters | Bucharest, Romania (Global HQ: New York, USA) |
| Official Website | Click Here |
UiPath is a leading global provider of robotic process automation (RPA) software that enables organizations to automate repetitive and rule-based business processes. The company’s platforms are widely used across BFSI, healthcare, manufacturing, and retail sectors to improve operational efficiency, reduce costs, and enhance productivity.
| Company Name | Endava Romania |
| Established Year | 2000 |
| Headquarters | Bucharest, Romania |
| Official Website | Click Here |
Endava Romania is a prominent IT consulting and digital transformation services provider offering software engineering, cloud migration, and agile development solutions. The company supports global enterprises across the BFSI, retail, telecommunications, and technology sectors.
| Company Name | Atos Romania |
| Established Year | 1997 |
| Headquarters | Bucharest, Romania |
| Official Website | Click Here |
Atos Romania delivers advanced cloud computing, cybersecurity, big data, and digital transformation solutions for both government and enterprise clients. The company is actively involved in large-scale public sector digitalisation projects and enterprise IT modernisation initiatives.
| Company Name | IBM Romania |
| Established Year | 1911 (Romania Operations) |
| Headquarters | Bucharest, Romania |
| Official Website | Click Here |
IBM Romania provides a comprehensive range of IT solutions, including cloud computing, artificial intelligence, blockchain, data analytics, and IT consulting services. The company supports enterprises and public institutions in their digital transformation journeys by delivering secure, scalable, and intelligent technology platforms.
According to Romania’s government data, many digital policies and funding programs are being started by Romanian government, which supports growth in the IT sector. The National Digital Agenda and Romania’s participation in the EU Digital Europe Programme support worldwide expansion, adoption of cloud technologies, AI research, and cybersecurity infrastructure. Startups that are government-backed, tax prizes for software developers, and funding for smart city projects in Bucharest and Cluj-Napoca are strengthening the market demand. The government is implementing e-government platforms and digital public services to increase the demand in this market.
Romania IT Market is expected to expand steadily as it is driven by growth in IT outsourcing, usage of cloud and cybersecurity, AI-based automation, and digital government policies. High investments from foreign countries, outsourcing demand in nearshores, and strong startup ecosystems will also increase competition in the market. The growing importance of data protection and compliance with European GDPR rules is increasing investments in cybersecurity solutions, which include advanced detection of threats, encryption of important messages, and managed security services.
The report offers a comprehensive study of the following market segments and their leading categories:
According to Lakshita, Senior Research Analyst, 6Wresearch, Small and Medium Enterprises are expected to dominate the Romania IT Market Share due to the rapid formation of startups, e-commerce businesses, and technology-driven SMEs. These enterprises increasingly adopt cloud platforms, cybersecurity tools, and automation software to improve business scalability and cost efficiency.
BFSI sector is expected to dominate the Romania IT Market due to strong investments in fintech platforms, mobile banking applications, fraud detection systems, and data analytics solutions that ensure secure digital transactions.
The report offers a comprehensive study of the following Romania IT Market segments:
| 1 Executive Summary |
| 2 Introduction |
| 2.1 Key Highlights of the Report |
| 2.2 Report Description |
| 2.3 Market Scope & Segmentation |
| 2.4 Research Methodology |
| 2.5 Assumptions |
| 3 Romania IT Market Overview |
| 3.1 Romania Country Macro Economic Indicators |
| 3.2 Romania IT Market Revenues & Volume, 2022 & 2032F |
| 3.3 Romania IT Market - Industry Life Cycle |
| 3.4 Romania IT Market - Porter's Five Forces |
| 3.5 Romania IT Market Revenues & Volume Share, By Enterprise Size, 2022 & 2032F |
| 3.6 Romania IT Market Revenues & Volume Share, By End-user, 2022 & 2032F |
| 4 Romania IT Market Dynamics |
| 4.1 Impact Analysis |
| 4.2 Market Drivers |
| 4.2.1 Increasing demand for digital transformation solutions in various industries. |
| 4.2.2 Growth in adoption of cloud computing services. |
| 4.2.3 Government initiatives to promote IT infrastructure development. |
| 4.3 Market Restraints |
| 4.3.1 Limited IT budget allocation by businesses in Romania. |
| 4.3.2 Lack of skilled IT professionals in the market. |
| 4.3.3 Regulatory challenges and data privacy concerns. |
| 5 Romania IT Market Trends |
| 6 Romania IT Market, By Types |
| 6.1 Romania IT Market, By Enterprise Size |
| 6.1.1 Overview and Analysis |
| 6.1.2 Romania IT Market Revenues & Volume, By Enterprise Size, 2022- 2032F |
| 6.1.3 Romania IT Market Revenues & Volume, By Small and Medium Enterprises, 2022- 2032F |
| 6.1.4 Romania IT Market Revenues & Volume, By Large Enterprises, 2022- 2032F |
| 6.2 Romania IT Market, By End-user |
| 6.2.1 Overview and Analysis |
| 6.2.2 Romania IT Market Revenues & Volume, By Retail, 2022- 2032F |
| 6.2.3 Romania IT Market Revenues & Volume, By Manufacturing, 2022- 2032F |
| 6.2.4 Romania IT Market Revenues & Volume, By BFSI, 2022- 2032F |
| 6.2.5 Romania IT Market Revenues & Volume, By Government, 2022- 2032F |
| 6.2.6 Romania IT Market Revenues & Volume, By IT and Telecom, 2022- 2032F |
| 6.2.7 Romania IT Market Revenues & Volume, By Other, 2022- 2032F |
| 7 Romania IT Market Import-Export Trade Statistics |
| 7.1 Romania IT Market Export to Major Countries |
| 7.2 Romania IT Market Imports from Major Countries |
| 8 Romania IT Market Key Performance Indicators |
| 8.1 Percentage increase in IT spending by Romanian businesses. |
| 8.2 Number of IT certifications obtained by professionals in Romania. |
| 8.3 Adoption rate of emerging technologies in the Romanian IT market. |
| 9 Romania IT Market - Opportunity Assessment |
| 9.1 Romania IT Market Opportunity Assessment, By Enterprise Size, 2022 & 2032F |
| 9.2 Romania IT Market Opportunity Assessment, By End-user, 2022 & 2032F |
| 10 Romania IT Market - Competitive Landscape |
| 10.1 Romania IT Market Revenue Share, By Companies, 2025 |
| 10.2 Romania IT Market Competitive Benchmarking, By Operating and Technical Parameters |
| 11 Company Profiles |
| 12 Recommendations |
| 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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