| Product Code: ETC4383799 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
The M Commerce (Mobile Commerce) Market in Romania involves transactions conducted via mobile devices. This market is expanding rapidly due to increased smartphone penetration and the growing preference for online shopping.
The rapid adoption of smartphones, mobile internet connectivity, and digital payment solutions drives the m-commerce market in Romania. Consumers increasingly prefer the convenience of shopping via mobile devices, accessing a wide range of products and services anytime, anywhere. Retailers and e-commerce platforms are investing in mobile-friendly websites, apps, and secure payment gateways to enhance the m-commerce experience. Moreover, the integration of augmented reality (AR) and virtual reality (VR) technologies in mobile shopping apps is shaping the future of m-commerce by offering immersive and interactive shopping experiences.
The mobile commerce (m-commerce) market in Romania encounters challenges such as mobile payment security, technological infrastructure development, and consumer trust. Ensuring secure transactions and data privacy compliance are paramount amidst increasing mobile penetration and digital payment adoption. Moreover, technological advancements and evolving consumer behavior require agile market strategies to capitalize on m-commerce growth opportunities effectively.
Romanian government policies for the M commerce market prioritize consumer protection and digital transaction security. Legislation promotes the adoption of mobile payment systems while safeguarding against cyber threats and fraud.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Romania M Commerce Market Overview |
3.1 Romania Country Macro Economic Indicators |
3.2 Romania M Commerce Market Revenues & Volume, 2021 & 2031F |
3.3 Romania M Commerce Market - Industry Life Cycle |
3.4 Romania M Commerce Market - Porter's Five Forces |
3.5 Romania M Commerce Market Revenues & Volume Share, By Transactions, 2021 & 2031F |
3.6 Romania M Commerce Market Revenues & Volume Share, By Payment Modes, 2021 & 2031F |
3.7 Romania M Commerce Market Revenues & Volume Share, By Users, 2021 & 2031F |
4 Romania M Commerce Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration in Romania |
4.2.2 Growing internet usage and access to high-speed mobile networks |
4.2.3 Rising consumer preference for convenience and on-the-go shopping |
4.3 Market Restraints |
4.3.1 Limited digital payment infrastructure and security concerns |
4.3.2 Lack of awareness and trust in mobile commerce among certain consumer segments |
5 Romania M Commerce Market Trends |
6 Romania M Commerce Market, By Types |
6.1 Romania M Commerce Market, By Transactions |
6.1.1 Overview and Analysis |
6.1.2 Romania M Commerce Market Revenues & Volume, By Transactions, 2021-2031F |
6.1.3 Romania M Commerce Market Revenues & Volume, By M Retailing, 2021-2031F |
6.1.4 Romania M Commerce Market Revenues & Volume, By M Ticketing/Booking, 2021-2031F |
6.1.5 Romania M Commerce Market Revenues & Volume, By M Billing, 2021-2031F |
6.1.6 Romania M Commerce Market Revenues & Volume, By Other M Commerce Services, 2021-2031F |
6.2 Romania M Commerce Market, By Payment Modes |
6.2.1 Overview and Analysis |
6.2.2 Romania M Commerce Market Revenues & Volume, By Near Field Communication (NFC), 2021-2031F |
6.2.3 Romania M Commerce Market Revenues & Volume, By Premium SMS, 2021-2031F |
6.2.4 Romania M Commerce Market Revenues & Volume, By Wireless application protocol (WAP), 2021-2031F |
6.2.5 Romania M Commerce Market Revenues & Volume, By Direct Carrier Billing, 2021-2031F |
6.3 Romania M Commerce Market, By Users |
6.3.1 Overview and Analysis |
6.3.2 Romania M Commerce Market Revenues & Volume, By Smart device users, 2021-2031F |
6.3.3 Romania M Commerce Market Revenues & Volume, By Feature phone users, 2021-2031F |
7 Romania M Commerce Market Import-Export Trade Statistics |
7.1 Romania M Commerce Market Export to Major Countries |
7.2 Romania M Commerce Market Imports from Major Countries |
8 Romania M Commerce Market Key Performance Indicators |
8.1 Average order value (AOV) on mobile commerce platforms |
8.2 Percentage of mobile traffic to overall e-commerce traffic |
8.3 Rate of mobile app downloads for e-commerce platforms |
9 Romania M Commerce Market - Opportunity Assessment |
9.1 Romania M Commerce Market Opportunity Assessment, By Transactions, 2021 & 2031F |
9.2 Romania M Commerce Market Opportunity Assessment, By Payment Modes, 2021 & 2031F |
9.3 Romania M Commerce Market Opportunity Assessment, By Users, 2021 & 2031F |
10 Romania M Commerce Market - Competitive Landscape |
10.1 Romania M Commerce Market Revenue Share, By Companies, 2024 |
10.2 Romania M Commerce Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
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