| Product Code: ETC8974907 | Publication Date: Sep 2024 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In the Romania matcha market, the import trend experienced a decline from 2023 to 2024, with a growth rate of -11.7%. However, the compound annual growth rate (CAGR) for 2020-2024 stood at 4.86%. This decline in import momentum could be attributed to shifting consumer preferences or changes in trade policies impacting market stability.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Romania Matcha Market Overview |
3.1 Romania Country Macro Economic Indicators |
3.2 Romania Matcha Market Revenues & Volume, 2022 & 2032F |
3.3 Romania Matcha Market - Industry Life Cycle |
3.4 Romania Matcha Market - Porter's Five Forces |
3.5 Romania Matcha Market Revenues & Volume Share, By Grade, 2022 & 2032F |
3.6 Romania Matcha Market Revenues & Volume Share, By Application, 2022 & 2032F |
4 Romania Matcha Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness and awareness among consumers |
4.2.2 Growing trend of consuming natural and organic products |
4.2.3 Rise in demand for functional foods and beverages |
4.2.4 Influence of social media and digital marketing in promoting matcha products |
4.3 Market Restraints |
4.3.1 High price point of matcha products compared to conventional tea products |
4.3.2 Limited availability of high-quality matcha in the Romanian market |
4.3.3 Lack of awareness about the benefits and uses of matcha among the general population |
5 Romania Matcha Market Trends |
6 Romania Matcha Market, By Types |
6.1 Romania Matcha Market, By Grade |
6.1.1 Overview and Analysis |
6.1.2 Romania Matcha Market Revenues & Volume, By Grade, 2022-2032F |
6.1.3 Romania Matcha Market Revenues & Volume, By Ceremonial, 2022-2032F |
6.1.4 Romania Matcha Market Revenues & Volume, By Classic, 2022-2032F |
6.1.5 Romania Matcha Market Revenues & Volume, By Culinary, 2022-2032F |
6.2 Romania Matcha Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Romania Matcha Market Revenues & Volume, By Regular tea, 2022-2032F |
6.2.3 Romania Matcha Market Revenues & Volume, By Matcha beverages, 2022-2032F |
6.2.4 Romania Matcha Market Revenues & Volume, By Food, 2022-2032F |
6.2.5 Romania Matcha Market Revenues & Volume, By Personal care, 2022-2032F |
7 Romania Matcha Market Import-Export Trade Statistics |
7.1 Romania Matcha Market Export to Major Countries |
7.2 Romania Matcha Market Imports from Major Countries |
8 Romania Matcha Market Key Performance Indicators |
8.1 Number of wellness and health-related events or workshops featuring matcha |
8.2 Percentage growth in the number of matcha product offerings in retail stores and cafes |
8.3 Increase in the number of social media influencers promoting matcha and engagement metrics on their posts |
9 Romania Matcha Market - Opportunity Assessment |
9.1 Romania Matcha Market Opportunity Assessment, By Grade, 2022 & 2032F |
9.2 Romania Matcha Market Opportunity Assessment, By Application, 2022 & 2032F |
10 Romania Matcha Market - Competitive Landscape |
10.1 Romania Matcha Market Revenue Share, By Companies, 2025 |
10.2 Romania Matcha Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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