| Product Code: ETC8981134 | Publication Date: Sep 2024 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, Romania`s import trend for shavers indicated a growth rate of 6.08% compared to the previous year, while the Compound Annual Growth Rate (CAGR) for 2020-2024 stood at -6.29%. This decline in CAGR could be attributed to shifts in consumer preferences towards local products or changes in trade policies affecting imports.

The Romania shavers market is experiencing steady growth driven by factors such as increasing disposable income, changing lifestyles, and a growing emphasis on personal grooming among both men and women. Electric shavers are particularly popular due to their convenience and efficiency, with a shift towards more advanced and technologically innovative models. Traditional manual razors also maintain a significant market share, particularly among older demographics. Key players in the Romania shavers market include global brands such as Philips, Braun, and Gillette, as well as local manufacturers catering to specific consumer preferences. The market is competitive, with companies focusing on product differentiation, marketing strategies, and pricing to capture a larger market share in this evolving industry. E-commerce channels are also gaining traction, offering consumers a convenient way to purchase a wide range of shavers and grooming products.
The Romania Shavers Market is experiencing a shift towards electric shavers due to their convenience and technological advancements. Consumers are increasingly looking for features such as precision trimming, longer battery life, and waterproof capabilities. The market is also witnessing a rise in demand for eco-friendly and sustainable shavers, reflecting a growing awareness of environmental issues among consumers. Opportunities exist for companies to innovate and introduce products that cater to these preferences, as well as to target niche segments such as beard grooming enthusiasts. E-commerce is gaining traction as a preferred channel for shaver purchases, providing a platform for brands to reach a wider audience and offer personalized shopping experiences. Overall, the Romania Shavers Market presents opportunities for growth through product innovation, sustainability initiatives, and strategic marketing efforts.
In the Romania Shavers Market, some of the key challenges include intense competition among various global and local brands, price sensitivity among consumers, and changing consumer preferences towards more sustainable and environmentally friendly products. Additionally, economic uncertainties and fluctuations in disposable income levels can impact the purchasing behavior of consumers in the market. The need to constantly innovate and introduce new features to stay ahead of competitors, as well as the growing trend of online shopping, presents further challenges for companies operating in the Romania Shavers Market. Overall, navigating these challenges requires companies to have a deep understanding of consumer needs and preferences, invest in research and development, and develop effective marketing strategies to maintain and grow their market share in Romania.
The Romania Shavers Market is primarily driven by factors such as increasing disposable income levels, growing urbanization, and rising grooming consciousness among both men and women. With a rising emphasis on personal grooming and appearance, there is a growing demand for advanced shaving products and technologies in the Romanian market. Additionally, the influence of social media and celebrity endorsements further fuels the adoption of premium shavers among consumers. The convenience and time-saving benefits offered by electric shavers are also contributing to market growth. Furthermore, the availability of a wide range of shavers from both domestic and international brands, along with aggressive marketing strategies, are key drivers shaping the growth of the Romania Shavers Market.
In Romania, government policies related to the shavers market primarily focus on consumer protection and product quality standards. The National Authority for Consumer Protection (ANPC) oversees regulations related to advertising, labeling, and warranties for shavers to ensure transparency and fair practices in the market. Additionally, the Romanian government enforces product safety standards set by the European Union to guarantee that shavers meet quality and safety requirements. Import regulations also play a role in controlling the shavers market, with customs duties and tariffs imposed on imported shavers to protect domestic manufacturers. Overall, the government aims to create a competitive and fair market environment for shavers in Romania through a combination of consumer protection measures and quality control policies.
The Romania shavers market is projected to witness steady growth in the coming years, driven by increasing consumer awareness about personal grooming, rising disposable income, and a growing emphasis on personal hygiene. The market is expected to benefit from technological advancements leading to the introduction of innovative and efficient shaver products. Additionally, the expanding e-commerce sector in Romania is likely to provide a boost to the shavers market, offering consumers convenient access to a wide range of products. With a growing trend towards sustainable and eco-friendly products, there is also potential for the market to see an increase in demand for electric shavers powered by renewable energy sources. Overall, the Romania shavers market is poised for positive growth prospects in the foreseeable future.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Romania Shavers Market Overview |
3.1 Romania Country Macro Economic Indicators |
3.2 Romania Shavers Market Revenues & Volume, 2021 & 2031F |
3.3 Romania Shavers Market - Industry Life Cycle |
3.4 Romania Shavers Market - Porter's Five Forces |
3.5 Romania Shavers Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Romania Shavers Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.7 Romania Shavers Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Romania Shavers Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in Romania |
4.2.2 Growing emphasis on personal grooming and hygiene |
4.2.3 Rising awareness about grooming products and techniques |
4.3 Market Restraints |
4.3.1 Competition from alternative hair removal methods such as waxing and laser treatments |
4.3.2 Economic uncertainties impacting consumer spending |
4.3.3 Cultural preferences favoring traditional methods of shaving |
5 Romania Shavers Market Trends |
6 Romania Shavers Market, By Types |
6.1 Romania Shavers Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Romania Shavers Market Revenues & Volume, By Product Type, 2021- 2031F |
6.1.3 Romania Shavers Market Revenues & Volume, By Electric, 2021- 2031F |
6.1.4 Romania Shavers Market Revenues & Volume, By Non-Electric, 2021- 2031F |
6.2 Romania Shavers Market, By End User |
6.2.1 Overview and Analysis |
6.2.2 Romania Shavers Market Revenues & Volume, By Male, 2021- 2031F |
6.2.3 Romania Shavers Market Revenues & Volume, By Female, 2021- 2031F |
6.3 Romania Shavers Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Romania Shavers Market Revenues & Volume, By Health and Beauty Stores, 2021- 2031F |
6.3.3 Romania Shavers Market Revenues & Volume, By General Merchandising/Mass Stores, 2021- 2031F |
6.3.4 Romania Shavers Market Revenues & Volume, By Super Markets and Hyper Markets, 2021- 2031F |
6.3.5 Romania Shavers Market Revenues & Volume, By Others, 2021- 2031F |
7 Romania Shavers Market Import-Export Trade Statistics |
7.1 Romania Shavers Market Export to Major Countries |
7.2 Romania Shavers Market Imports from Major Countries |
8 Romania Shavers Market Key Performance Indicators |
8.1 Average selling price of shavers in the Romanian market |
8.2 Growth in the number of grooming salons and barbershops |
8.3 Adoption rate of electric shavers compared to traditional razors |
9 Romania Shavers Market - Opportunity Assessment |
9.1 Romania Shavers Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Romania Shavers Market Opportunity Assessment, By End User, 2021 & 2031F |
9.3 Romania Shavers Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Romania Shavers Market - Competitive Landscape |
10.1 Romania Shavers Market Revenue Share, By Companies, 2024 |
10.2 Romania Shavers Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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