| Product Code: ETC11229028 | Publication Date: Apr 2025 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
In the Romania UHT milk market, the import trend exhibited a notable growth rate of 25.06% from 2023 to 2024, with a compound annual growth rate (CAGR) of 2.23% for the period 2020-2024. This surge in imports can be attributed to shifting consumer preferences towards convenience and longer shelf life products, indicating a potential increase in market demand for UHT milk in Romania.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Romania UHT Milk Market Overview |
3.1 Romania Country Macro Economic Indicators |
3.2 Romania UHT Milk Market Revenues & Volume, 2022 & 2032F |
3.3 Romania UHT Milk Market - Industry Life Cycle |
3.4 Romania UHT Milk Market - Porter's Five Forces |
3.5 Romania UHT Milk Market Revenues & Volume Share, By Type, 2022 & 2032F |
3.6 Romania UHT Milk Market Revenues & Volume Share, By Fat Content, 2022 & 2032F |
3.7 Romania UHT Milk Market Revenues & Volume Share, By Packaging Type, 2022 & 2032F |
3.8 Romania UHT Milk Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
3.9 Romania UHT Milk Market Revenues & Volume Share, By End User, 2022 & 2032F |
4 Romania UHT Milk Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about the benefits of UHT milk |
4.2.2 Growing health consciousness among the Romanian population |
4.2.3 Rise in disposable income leading to higher purchasing power for UHT milk |
4.3 Market Restraints |
4.3.1 Competition from other dairy products such as fresh milk and dairy alternatives |
4.3.2 Fluctuating raw material prices impacting production costs |
4.3.3 Regulatory challenges and quality standards compliance |
5 Romania UHT Milk Market Trends |
6 Romania UHT Milk Market, By Types |
6.1 Romania UHT Milk Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Romania UHT Milk Market Revenues & Volume, By Type, 2022 - 2032F |
6.1.3 Romania UHT Milk Market Revenues & Volume, By Whole Milk, 2022 - 2032F |
6.1.4 Romania UHT Milk Market Revenues & Volume, By Skimmed Milk, 2022 - 2032F |
6.1.5 Romania UHT Milk Market Revenues & Volume, By Flavored Milk, 2022 - 2032F |
6.2 Romania UHT Milk Market, By Fat Content |
6.2.1 Overview and Analysis |
6.2.2 Romania UHT Milk Market Revenues & Volume, By Full Cream, 2022 - 2032F |
6.2.3 Romania UHT Milk Market Revenues & Volume, By Semi-Skimmed, 2022 - 2032F |
6.2.4 Romania UHT Milk Market Revenues & Volume, By Skimmed, 2022 - 2032F |
6.3 Romania UHT Milk Market, By Packaging Type |
6.3.1 Overview and Analysis |
6.3.2 Romania UHT Milk Market Revenues & Volume, By Cartons, 2022 - 2032F |
6.3.3 Romania UHT Milk Market Revenues & Volume, By Bottles, 2022 - 2032F |
6.3.4 Romania UHT Milk Market Revenues & Volume, By Pouches, 2022 - 2032F |
6.4 Romania UHT Milk Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Romania UHT Milk Market Revenues & Volume, By Supermarkets, 2022 - 2032F |
6.4.3 Romania UHT Milk Market Revenues & Volume, By Convenience Stores, 2022 - 2032F |
6.4.4 Romania UHT Milk Market Revenues & Volume, By Online Retail, 2022 - 2032F |
6.5 Romania UHT Milk Market, By End User |
6.5.1 Overview and Analysis |
6.5.2 Romania UHT Milk Market Revenues & Volume, By Households, 2022 - 2032F |
6.5.3 Romania UHT Milk Market Revenues & Volume, By Hotels, 2022 - 2032F |
6.5.4 Romania UHT Milk Market Revenues & Volume, By Cafes, 2022 - 2032F |
7 Romania UHT Milk Market Import-Export Trade Statistics |
7.1 Romania UHT Milk Market Export to Major Countries |
7.2 Romania UHT Milk Market Imports from Major Countries |
8 Romania UHT Milk Market Key Performance Indicators |
8.1 Consumer demand for UHT milk compared to other dairy products |
8.2 Adoption rate of UHT milk in urban vs. rural areas |
8.3 Number of new UHT milk product launches in the market |
8.4 Consumer satisfaction levels with UHT milk packaging and quality |
8.5 Trends in UHT milk consumption patterns among different age groups |
9 Romania UHT Milk Market - Opportunity Assessment |
9.1 Romania UHT Milk Market Opportunity Assessment, By Type, 2022 & 2032F |
9.2 Romania UHT Milk Market Opportunity Assessment, By Fat Content, 2022 & 2032F |
9.3 Romania UHT Milk Market Opportunity Assessment, By Packaging Type, 2022 & 2032F |
9.4 Romania UHT Milk Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
9.5 Romania UHT Milk Market Opportunity Assessment, By End User, 2022 & 2032F |
10 Romania UHT Milk Market - Competitive Landscape |
10.1 Romania UHT Milk Market Revenue Share, By Companies, 2025 |
10.2 Romania UHT Milk Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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