Product Code: ETC4379800 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
Application-to-Person (A2P) messaging services are essential for businesses in Saudi Arabia to reach their customers effectively. This market caters to the growing need for secure and reliable messaging solutions.
The A2P (Application-to-Person) messaging market in Saudi Arabia is expanding as businesses use messaging for marketing, notifications, and customer engagement. A2P messaging provides a direct and efficient channel for reaching customers and enhancing communication.
The challenges in the A2P messaging market in Saudi Arabia include addressing spam and fraud, ensuring message delivery rates, and complying with regulations on messaging content. Maintaining trust and reliability is crucial for A2P messaging services.
The COVID-19 pandemic influenced the A2P (Application-to-Person) messaging market as businesses and organizations relied on messaging for critical communications. A2P messaging played a pivotal role in disseminating information, alerts, and updates during the crisis. The pandemic underscored the significance of A2P messaging in maintaining effective communication.
The Saudi Arabia A2P (Application-to-Person) messaging market is influenced by key players such as Twilio, Infobip, and Route Mobile. These companies deliver A2P messaging solutions that enable businesses to engage with their customers through automated messaging, improving communication and marketing efforts.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Saudi Arabia A2P Messaging Market Overview |
3.1 Saudi Arabia Country Macro Economic Indicators |
3.2 Saudi Arabia A2P Messaging Market Revenues & Volume, 2021 & 2031F |
3.3 Saudi Arabia A2P Messaging Market - Industry Life Cycle |
3.4 Saudi Arabia A2P Messaging Market - Porter's Five Forces |
3.5 Saudi Arabia A2P Messaging Market Revenues & Volume Share, By Component, 2021 & 2031F |
3.6 Saudi Arabia A2P Messaging Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 Saudi Arabia A2P Messaging Market Revenues & Volume Share, By SMS Traffic, 2021 & 2031F |
3.8 Saudi Arabia A2P Messaging Market Revenues & Volume Share, By Deployment Mode, 2021 & 2031F |
4 Saudi Arabia A2P Messaging Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration in Saudi Arabia |
4.2.2 Growing demand for real-time communication and marketing solutions |
4.2.3 Rising adoption of mobile payment services in the region |
4.3 Market Restraints |
4.3.1 Regulatory challenges and compliance requirements in the telecommunications sector |
4.3.2 Competition from over-the-top (OTT) messaging services |
4.3.3 Concerns regarding data privacy and security |
5 Saudi Arabia A2P Messaging Market Trends |
6 Saudi Arabia A2P Messaging Market, By Types |
6.1 Saudi Arabia A2P Messaging Market, By Component |
6.1.1 Overview and Analysis |
6.1.2 Saudi Arabia A2P Messaging Market Revenues & Volume, By Component, 2021-2031F |
6.1.3 Saudi Arabia A2P Messaging Market Revenues & Volume, By Platform , 2021-2031F |
6.1.4 Saudi Arabia A2P Messaging Market Revenues & Volume, By A2P Service, 2021-2031F |
6.2 Saudi Arabia A2P Messaging Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Saudi Arabia A2P Messaging Market Revenues & Volume, By Authentication Services, 2021-2031F |
6.2.3 Saudi Arabia A2P Messaging Market Revenues & Volume, By Promotional and Marketing Services, 2021-2031F |
6.2.4 Saudi Arabia A2P Messaging Market Revenues & Volume, By Customer Relationship Management Services, 2021-2031F |
6.2.5 Saudi Arabia A2P Messaging Market Revenues & Volume, By Pushed Content Services, 2021-2031F |
6.2.6 Saudi Arabia A2P Messaging Market Revenues & Volume, By Interactive Messages, 2021-2031F |
6.2.7 Saudi Arabia A2P Messaging Market Revenues & Volume, By Others, 2021-2031F |
6.3 Saudi Arabia A2P Messaging Market, By SMS Traffic |
6.3.1 Overview and Analysis |
6.3.2 Saudi Arabia A2P Messaging Market Revenues & Volume, By National, 2021-2031F |
6.3.3 Saudi Arabia A2P Messaging Market Revenues & Volume, By Multi-Country, 2021-2031F |
6.4 Saudi Arabia A2P Messaging Market, By Deployment Mode |
6.4.1 Overview and Analysis |
6.4.2 Saudi Arabia A2P Messaging Market Revenues & Volume, By On-premises, 2021-2031F |
6.4.3 Saudi Arabia A2P Messaging Market Revenues & Volume, By Cloud, 2021-2031F |
7 Saudi Arabia A2P Messaging Market Import-Export Trade Statistics |
7.1 Saudi Arabia A2P Messaging Market Export to Major Countries |
7.2 Saudi Arabia A2P Messaging Market Imports from Major Countries |
8 Saudi Arabia A2P Messaging Market Key Performance Indicators |
8.1 Average revenue per user (ARPU) for A2P messaging services |
8.2 Number of active A2P messaging users in Saudi Arabia |
8.3 Conversion rate of A2P messages sent to actions taken by recipients |
9 Saudi Arabia A2P Messaging Market - Opportunity Assessment |
9.1 Saudi Arabia A2P Messaging Market Opportunity Assessment, By Component, 2021 & 2031F |
9.2 Saudi Arabia A2P Messaging Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 Saudi Arabia A2P Messaging Market Opportunity Assessment, By SMS Traffic, 2021 & 2031F |
9.4 Saudi Arabia A2P Messaging Market Opportunity Assessment, By Deployment Mode, 2021 & 2031F |
10 Saudi Arabia A2P Messaging Market - Competitive Landscape |
10.1 Saudi Arabia A2P Messaging Market Revenue Share, By Companies, 2024 |
10.2 Saudi Arabia A2P Messaging Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |