Product Code: ETC021539 | Publication Date: Jul 2023 | Updated Date: Jan 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Saudi Arabia is one of the largest markets for makeup in the Middle East, with a population of over 33 million and a rising demand for beauty products. The market has witnessed considerable growth over recent years due to increased awareness about personal grooming and fashion trends. Saudi Arabia mass-market consumers are increasingly turning towards premium make up brands, which have seen substantial sales growth in this country compared to other international markets.
The growing presence of modern trade outlets such as supermarkets and hypermarkets along with ecommerce platforms across Saudi Arabia is helping boost sales in the country`s makeup products market. This shift from traditional retail channels has opened up new opportunities for both domestic and global players looking to penetrate this large consumer base. Moreover, an increasing number of working women in urban areas is another factor driving the demand for makeup products as they look to enhance their appearance without compromising on quality or affordability.
The high cost associated with premium cosmetic brands can be a major challenge that limits accessibility among lower-income segments in Saudi Arabia society. Furthermore, cultural norms related to modesty can discourage many women from wearing heavy make up looks despite their desire to do so, negatively impacting overall demand within this sector. Additionally, there exists limited availability of Halal certified cosmetics due Islamic rules regarding ingredients used while manufacturing beauty items, making it difficult for companies targeting Muslim customers who prefer these more natural options.
Due to Covid - 19 lockdowns imposed across various cities , several restrictions were placed upon different sectors including travel bans , store closures & reduced footfall at malls all leading towards lesser consumer spending power & disposable income . The pandemic thus had an adverse effect on product sales although some companies benefited through strong digital advertising strategies & quick shifts towards contactless delivery services allowing them not only.
The Saudi Arabia make up products market is forecast to grow at a CAGR of 5.2% during the 2020-2026 period, driven by increasing demand for organic and natural cosmetics among women in the region. The key players in this market are Unilever, Procter & Gamble, Coty Inc., L`Oreal S.A., Revlon Inc., Shiseido Company Ltd., Avon Products, Inc., Estee Lauder Companies Inc., Amway Corporation and Oriflame Holding AG. These companies are focusing on launching new product lines with innovative formulations to meet changing consumer demands and remain competitive in the market.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Saudi Arabia Make up Products Market Overview |
3.1 Saudi Arabia Country Macro Economic Indicators |
3.2 Saudi Arabia Make up Products Market Revenues & Volume, 2020 & 2030F |
3.3 Saudi Arabia Make up Products Market - Industry Life Cycle |
3.4 Saudi Arabia Make up Products Market - Porter's Five Forces |
3.5 Saudi Arabia Make up Products Market Revenues & Volume Share, By Types, 2020 & 2030F |
3.6 Saudi Arabia Make up Products Market Revenues & Volume Share, By Distribution Channel, 2020 & 2030F |
4 Saudi Arabia Make up Products Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Saudi Arabia Make up Products Market Trends |
6 Saudi Arabia Make up Products Market, By Types |
6.1 Saudi Arabia Make up Products Market, By Types |
6.1.1 Overview and Analysis |
6.1.2 Saudi Arabia Make up Products Market Revenues & Volume, By Types, 2020-2030F |
6.1.3 Saudi Arabia Make up Products Market Revenues & Volume, By Foundation, 2020-2030F |
6.1.4 Saudi Arabia Make up Products Market Revenues & Volume, By Face Powder, 2020-2030F |
6.1.5 Saudi Arabia Make up Products Market Revenues & Volume, By Blush, 2020-2030F |
6.1.6 Saudi Arabia Make up Products Market Revenues & Volume, By Concealer, 2020-2030F |
6.1.7 Saudi Arabia Make up Products Market Revenues & Volume, By Bronzer, 2020-2030F |
6.1.8 Saudi Arabia Make up Products Market Revenues & Volume, By Others, 2020-2030F |
6.2 Saudi Arabia Make up Products Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Saudi Arabia Make up Products Market Revenues & Volume, By Supermarkets and Hypermarkets, 2020-2030F |
6.2.3 Saudi Arabia Make up Products Market Revenues & Volume, By Specialist Retailers, 2020-2030F |
6.2.4 Saudi Arabia Make up Products Market Revenues & Volume, By Pharmacies, 2020-2030F |
6.2.5 Saudi Arabia Make up Products Market Revenues & Volume, By Online Retailers, 2020-2030F |
6.2.6 Saudi Arabia Make up Products Market Revenues & Volume, By Others, 2020-2030F |
7 Saudi Arabia Make up Products Market Import-Export Trade Statistics |
7.1 Saudi Arabia Make up Products Market Export to Major Countries |
7.2 Saudi Arabia Make up Products Market Imports from Major Countries |
8 Saudi Arabia Make up Products Market Key Performance Indicators |
9 Saudi Arabia Make up Products Market - Opportunity Assessment |
9.1 Saudi Arabia Make up Products Market Opportunity Assessment, By Types, 2020 & 2030F |
9.2 Saudi Arabia Make up Products Market Opportunity Assessment, By Distribution Channel, 2020 & 2030F |
10 Saudi Arabia Make up Products Market - Competitive Landscape |
10.1 Saudi Arabia Make up Products Market Revenue Share, By Companies, 2023 |
10.2 Saudi Arabia Make up Products Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |