Product Code: ETC4383148 | Publication Date: Jul 2023 | Updated Date: Feb 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
The Singapore Mobile Value Added Services (MVAS) market is a dynamic sector offering an array of additional services that enhance the mobile user experience. These services may include mobile content, entertainment, financial services, and more. As the demand for innovative and personalized mobile services grows, the MVAS market is pivotal in providing value-added experiences to mobile users in Singapore.
The mobile value-added services (MVAS) market in Singapore is thriving as consumers seek enhanced experiences and personalized services on their mobile devices. MVAS includes services like mobile entertainment, location-based services, and mobile payments. The demand for such services is driven by the desire for convenience, entertainment, and efficient communication. Additionally, the adoption of 5G technology further expands the possibilities for MVAS, making it a key driver for market growth.
The Singapore mobile value-added services (MVAS) market faces challenges tied to sustaining consumer interest and relevance in a dynamic marketplace. Adapting to changing consumer preferences and technological advancements while staying cost-effective is a persistent challenge. MVAS providers must also navigate the complexities of data privacy and security, ensuring that they handle user data responsibly and transparently.
The COVID-19 pandemic impacted the Singapore mobile value-added services (MVAS) market by shifting consumer preferences and behaviors. With restrictions on physical activities and an increased focus on digital experiences, MVAS providers had to adapt their offerings to meet the changing needs of consumers. Services related to entertainment, health and wellness, and e-commerce saw increased demand. The pandemic emphasized the importance of delivering relevant and engaging MVAS to a predominantly digital-savvy audience. Providers needed to innovate and expand their MVAS portfolios to cater to the evolving preferences of consumers.
Prominent companies in the Singapore MVAS market include Singtel, StarHub, M1, and several third-party content and service providers.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Singapore Mobile Value Added Services (MVAS) Market Overview |
3.1 Singapore Country Macro Economic Indicators |
3.2 Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume, 2021 & 2031F |
3.3 Singapore Mobile Value Added Services (MVAS) Market - Industry Life Cycle |
3.4 Singapore Mobile Value Added Services (MVAS) Market - Porter's Five Forces |
3.5 Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume Share, By Solution, 2021 & 2031F |
3.6 Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.7 Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume Share, By Vertical, 2021 & 2031F |
4 Singapore Mobile Value Added Services (MVAS) Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Singapore Mobile Value Added Services (MVAS) Market Trends |
6 Singapore Mobile Value Added Services (MVAS) Market, By Types |
6.1 Singapore Mobile Value Added Services (MVAS) Market, By Solution |
6.1.1 Overview and Analysis |
6.1.2 Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume, By Solution, 2021-2031F |
6.1.3 Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume, By SMS, 2021-2031F |
6.1.4 Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume, By MMS, 2021-2031F |
6.1.5 Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume, By Location Based Services, 2021-2031F |
6.1.6 Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume, By Mobile Email & IM, 2021-2031F |
6.1.7 Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume, By Mobile Money, 2021-2031F |
6.1.8 Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume, By Mobile Advertising, 2021-2031F |
6.2 Singapore Mobile Value Added Services (MVAS) Market, By End User |
6.2.1 Overview and Analysis |
6.2.2 Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume, By SMBs, 2021-2031F |
6.2.3 Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume, By Enterprises, 2021-2031F |
6.3 Singapore Mobile Value Added Services (MVAS) Market, By Vertical |
6.3.1 Overview and Analysis |
6.3.2 Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume, By BFSI, 2021-2031F |
6.3.3 Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume, By Media and Entertainment, 2021-2031F |
6.3.4 Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume, By Healthcare, 2021-2031F |
6.3.5 Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume, By Education, 2021-2031F |
6.3.6 Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume, By Retail, 2021-2031F |
6.3.7 Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume, By Government, 2021-2031F |
6.3.8 Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume, By Others, 2021-2031F |
6.3.9 Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume, By Others, 2021-2031F |
7 Singapore Mobile Value Added Services (MVAS) Market Import-Export Trade Statistics |
7.1 Singapore Mobile Value Added Services (MVAS) Market Export to Major Countries |
7.2 Singapore Mobile Value Added Services (MVAS) Market Imports from Major Countries |
8 Singapore Mobile Value Added Services (MVAS) Market Key Performance Indicators |
9 Singapore Mobile Value Added Services (MVAS) Market - Opportunity Assessment |
9.1 Singapore Mobile Value Added Services (MVAS) Market Opportunity Assessment, By Solution, 2021 & 2031F |
9.2 Singapore Mobile Value Added Services (MVAS) Market Opportunity Assessment, By End User, 2021 & 2031F |
9.3 Singapore Mobile Value Added Services (MVAS) Market Opportunity Assessment, By Vertical, 2021 & 2031F |
10 Singapore Mobile Value Added Services (MVAS) Market - Competitive Landscape |
10.1 Singapore Mobile Value Added Services (MVAS) Market Revenue Share, By Companies, 2024 |
10.2 Singapore Mobile Value Added Services (MVAS) Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |