Singapore Mobile Value Added Services (MVAS) Market (2025-2031) Outlook | Revenue, Forecast, Analysis, Growth, Trends, Companies, Industry, Size, Share & Value

Market Forecast By Solution (SMS, MMS, Location Based Services, Mobile Email & IM, Mobile Money, Mobile Advertising, Mobile Infotainment), By End User (SMBs, Enterprises), By Vertical (BFSI, Media and Entertainment, Healthcare, Education, Retail, Government, Telecom & IT, Others) And Competitive Landscape
Product Code: ETC4383148 Publication Date: Jul 2023 Updated Date: Feb 2025 Product Type: Report
Publisher: 6Wresearch No. of Pages: 85 No. of Figures: 45 No. of Tables: 25

Singapore Mobile Value Added Services Mvas Market Overview

The Singapore Mobile Value Added Services (MVAS) market is a dynamic sector offering an array of additional services that enhance the mobile user experience. These services may include mobile content, entertainment, financial services, and more. As the demand for innovative and personalized mobile services grows, the MVAS market is pivotal in providing value-added experiences to mobile users in Singapore.

Drivers of the Market

The mobile value-added services (MVAS) market in Singapore is thriving as consumers seek enhanced experiences and personalized services on their mobile devices. MVAS includes services like mobile entertainment, location-based services, and mobile payments. The demand for such services is driven by the desire for convenience, entertainment, and efficient communication. Additionally, the adoption of 5G technology further expands the possibilities for MVAS, making it a key driver for market growth.

Challenges of the Market

The Singapore mobile value-added services (MVAS) market faces challenges tied to sustaining consumer interest and relevance in a dynamic marketplace. Adapting to changing consumer preferences and technological advancements while staying cost-effective is a persistent challenge. MVAS providers must also navigate the complexities of data privacy and security, ensuring that they handle user data responsibly and transparently.

Covid-19 impact of the Market

The COVID-19 pandemic impacted the Singapore mobile value-added services (MVAS) market by shifting consumer preferences and behaviors. With restrictions on physical activities and an increased focus on digital experiences, MVAS providers had to adapt their offerings to meet the changing needs of consumers. Services related to entertainment, health and wellness, and e-commerce saw increased demand. The pandemic emphasized the importance of delivering relevant and engaging MVAS to a predominantly digital-savvy audience. Providers needed to innovate and expand their MVAS portfolios to cater to the evolving preferences of consumers.

Leading Players of the Market

Prominent companies in the Singapore MVAS market include Singtel, StarHub, M1, and several third-party content and service providers.

Key Highlights of the Report:

  • Singapore Mobile Value Added Services (MVAS) Market Outlook
  • Market Size of Singapore Mobile Value Added Services (MVAS) Market, 2024
  • Forecast of Singapore Mobile Value Added Services (MVAS) Market, 2031
  • Historical Data and Forecast of Singapore Mobile Value Added Services (MVAS) Revenues & Volume for the Period 2021-2031
  • Singapore Mobile Value Added Services (MVAS) Market Trend Evolution
  • Singapore Mobile Value Added Services (MVAS) Market Drivers and Challenges
  • Singapore Mobile Value Added Services (MVAS) Price Trends
  • Singapore Mobile Value Added Services (MVAS) Porter's Five Forces
  • Singapore Mobile Value Added Services (MVAS) Industry Life Cycle
  • Historical Data and Forecast of Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume By Solution for the Period 2021-2031
  • Historical Data and Forecast of Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume By SMS for the Period 2021-2031
  • Historical Data and Forecast of Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume By MMS for the Period 2021-2031
  • Historical Data and Forecast of Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume By Location Based Services for the Period 2021-2031
  • Historical Data and Forecast of Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume By Mobile Email & IM for the Period 2021-2031
  • Historical Data and Forecast of Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume By Mobile Money for the Period 2021-2031
  • Historical Data and Forecast of Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume By Mobile Advertising for the Period 2021-2031
  • Historical Data and Forecast of Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume By Mobile Infotainment for the Period 2021-2031
  • Historical Data and Forecast of Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume By End User for the Period 2021-2031
  • Historical Data and Forecast of Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume By SMBs for the Period 2021-2031
  • Historical Data and Forecast of Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume By Enterprises for the Period 2021-2031
  • Historical Data and Forecast of Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume By Vertical for the Period 2021-2031
  • Historical Data and Forecast of Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume By BFSI for the Period 2021-2031
  • Historical Data and Forecast of Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume By Media and Entertainment for the Period 2021-2031
  • Historical Data and Forecast of Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume By Healthcare for the Period 2021-2031
  • Historical Data and Forecast of Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume By Education for the Period 2021-2031
  • Historical Data and Forecast of Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume By Retail for the Period 2021-2031
  • Historical Data and Forecast of Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume By Government for the Period 2021-2031
  • Historical Data and Forecast of Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume By Telecom & IT for the Period 2021-2031
  • Historical Data and Forecast of Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume By Others for the Period 2021-2031
  • Singapore Mobile Value Added Services (MVAS) Import Export Trade Statistics
  • Market Opportunity Assessment By Solution
  • Market Opportunity Assessment By End User
  • Market Opportunity Assessment By Vertical
  • Singapore Mobile Value Added Services (MVAS) Top Companies Market Share
  • Singapore Mobile Value Added Services (MVAS) Competitive Benchmarking By Technical and Operational Parameters
  • Singapore Mobile Value Added Services (MVAS) Company Profiles
  • Singapore Mobile Value Added Services (MVAS) Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Singapore Mobile Value Added Services (MVAS) Market Overview

3.1 Singapore Country Macro Economic Indicators

3.2 Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume, 2021 & 2031F

3.3 Singapore Mobile Value Added Services (MVAS) Market - Industry Life Cycle

3.4 Singapore Mobile Value Added Services (MVAS) Market - Porter's Five Forces

3.5 Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume Share, By Solution, 2021 & 2031F

3.6 Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume Share, By End User, 2021 & 2031F

3.7 Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume Share, By Vertical, 2021 & 2031F

4 Singapore Mobile Value Added Services (MVAS) Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.3 Market Restraints

5 Singapore Mobile Value Added Services (MVAS) Market Trends

6 Singapore Mobile Value Added Services (MVAS) Market, By Types

6.1 Singapore Mobile Value Added Services (MVAS) Market, By Solution

6.1.1 Overview and Analysis

6.1.2 Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume, By Solution, 2021-2031F

6.1.3 Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume, By SMS, 2021-2031F

6.1.4 Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume, By MMS, 2021-2031F

6.1.5 Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume, By Location Based Services, 2021-2031F

6.1.6 Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume, By Mobile Email & IM, 2021-2031F

6.1.7 Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume, By Mobile Money, 2021-2031F

6.1.8 Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume, By Mobile Advertising, 2021-2031F

6.2 Singapore Mobile Value Added Services (MVAS) Market, By End User

6.2.1 Overview and Analysis

6.2.2 Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume, By SMBs, 2021-2031F

6.2.3 Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume, By Enterprises, 2021-2031F

6.3 Singapore Mobile Value Added Services (MVAS) Market, By Vertical

6.3.1 Overview and Analysis

6.3.2 Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume, By BFSI, 2021-2031F

6.3.3 Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume, By Media and Entertainment, 2021-2031F

6.3.4 Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume, By Healthcare, 2021-2031F

6.3.5 Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume, By Education, 2021-2031F

6.3.6 Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume, By Retail, 2021-2031F

6.3.7 Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume, By Government, 2021-2031F

6.3.8 Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume, By Others, 2021-2031F

6.3.9 Singapore Mobile Value Added Services (MVAS) Market Revenues & Volume, By Others, 2021-2031F

7 Singapore Mobile Value Added Services (MVAS) Market Import-Export Trade Statistics

7.1 Singapore Mobile Value Added Services (MVAS) Market Export to Major Countries

7.2 Singapore Mobile Value Added Services (MVAS) Market Imports from Major Countries

8 Singapore Mobile Value Added Services (MVAS) Market Key Performance Indicators

9 Singapore Mobile Value Added Services (MVAS) Market - Opportunity Assessment

9.1 Singapore Mobile Value Added Services (MVAS) Market Opportunity Assessment, By Solution, 2021 & 2031F

9.2 Singapore Mobile Value Added Services (MVAS) Market Opportunity Assessment, By End User, 2021 & 2031F

9.3 Singapore Mobile Value Added Services (MVAS) Market Opportunity Assessment, By Vertical, 2021 & 2031F

10 Singapore Mobile Value Added Services (MVAS) Market - Competitive Landscape

10.1 Singapore Mobile Value Added Services (MVAS) Market Revenue Share, By Companies, 2024

10.2 Singapore Mobile Value Added Services (MVAS) Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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