Product Code: ETC4465528 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
Smart beacon technology is finding applications in Singapore retail, tourism, and smart city initiatives. These low-energy Bluetooth devices transmit signals to smartphones and other connected devices, enabling location-based services, marketing, and navigation. Smart beacons enhance the shopping experience by providing personalized offers and information to consumers. In the tourism sector, they guide visitors through attractions and provide historical information. Additionally, smart beacons contribute to smart city infrastructure by enabling efficient public services. As Singapore continues to invest in becoming a smart nation, the Smart Beacon market is expected to grow.
The Smart Beacon market in Singapore is expanding due to its utility in location-based marketing and navigation. Smart beacons use Bluetooth technology to transmit signals to mobile devices, enabling personalized content delivery and accurate indoor navigation. Retailers, museums, airports, and other establishments are using smart beacons to engage with customers and provide a more interactive and convenient experience. This technology is significantly contributing to improved customer engagement and operational efficiency.
The Singapore Smart Beacon Market faces challenges in terms of location accuracy and user engagement. The effectiveness of smart beacons in delivering location-based services depends on their accuracy in indoor environments. Ensuring that users receive relevant and non-intrusive notifications is another challenge. Striking the right balance between proximity marketing and user privacy is crucial for the success of smart beacon deployments.
The COVID-19 pandemic influenced the Singapore Smart Beacon market by highlighting the importance of location-based services and contactless interactions. Smart beacons played a crucial role in facilitating touchless engagement in retail, healthcare, and public spaces. These devices enabled proximity marketing, location tracking, and contact tracing, aligning with social distancing and safety measures. The pandemic accelerated the adoption of smart beacons as businesses and organizations leveraged them for enhanced customer experiences and safety protocols.
Leading the Smart Beacon market in Singapore are companies like Estimote, Kontakt.io, and Gimbal, which produce Bluetooth-enabled beacons for location-based marketing and indoor navigation. These technologies have found applications in retail, hospitality, and smart building management.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Singapore Smart Beacon Market Overview |
3.1 Singapore Country Macro Economic Indicators |
3.2 Singapore Smart Beacon Market Revenues & Volume, 2021 & 2031F |
3.3 Singapore Smart Beacon Market - Industry Life Cycle |
3.4 Singapore Smart Beacon Market - Porter's Five Forces |
3.5 Singapore Smart Beacon Market Revenues & Volume Share, By Beacon Standard, 2021 & 2031F |
3.6 Singapore Smart Beacon Market Revenues & Volume Share, By Connectivity Type, 2021 & 2031F |
3.7 Singapore Smart Beacon Market Revenues & Volume Share, By Offering, 2021 & 2031F |
3.8 Singapore Smart Beacon Market Revenues & Volume Share, By End Use, 2021 & 2031F |
4 Singapore Smart Beacon Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing adoption of IoT technology in Singapore |
4.2.2 Growing demand for location-based services and proximity marketing |
4.2.3 Government initiatives to promote smart city infrastructure development |
4.3 Market Restraints |
4.3.1 High initial investment and deployment costs |
4.3.2 Concerns regarding data privacy and security issues |
4.3.3 Lack of awareness and understanding among potential users |
5 Singapore Smart Beacon Market Trends |
6 Singapore Smart Beacon Market, By Types |
6.1 Singapore Smart Beacon Market, By Beacon Standard |
6.1.1 Overview and Analysis |
6.1.2 Singapore Smart Beacon Market Revenues & Volume, By Beacon Standard, 2021-2031F |
6.1.3 Singapore Smart Beacon Market Revenues & Volume, By iBeacon, 2021-2031F |
6.1.4 Singapore Smart Beacon Market Revenues & Volume, By Eddystone, 2021-2031F |
6.1.5 Singapore Smart Beacon Market Revenues & Volume, By Others, 2021-2031F |
6.2 Singapore Smart Beacon Market, By Connectivity Type |
6.2.1 Overview and Analysis |
6.2.2 Singapore Smart Beacon Market Revenues & Volume, By Bluetooth Low Energy (BLE), 2021-2031F |
6.2.3 Singapore Smart Beacon Market Revenues & Volume, By Hybrid, 2021-2031F |
6.3 Singapore Smart Beacon Market, By Offering |
6.3.1 Overview and Analysis |
6.3.2 Singapore Smart Beacon Market Revenues & Volume, By Hardware, 2021-2031F |
6.3.3 Singapore Smart Beacon Market Revenues & Volume, By Software, 2021-2031F |
6.3.4 Singapore Smart Beacon Market Revenues & Volume, By Service, 2021-2031F |
6.4 Singapore Smart Beacon Market, By End Use |
6.4.1 Overview and Analysis |
6.4.2 Singapore Smart Beacon Market Revenues & Volume, By Retail, 2021-2031F |
6.4.3 Singapore Smart Beacon Market Revenues & Volume, By Public Gatherings & Spaces, 2021-2031F |
6.4.4 Singapore Smart Beacon Market Revenues & Volume, By Hospitality, 2021-2031F |
6.4.5 Singapore Smart Beacon Market Revenues & Volume, By Transportation & Logistics, 2021-2031F |
6.4.6 Singapore Smart Beacon Market Revenues & Volume, By Sports, 2021-2031F |
6.4.7 Singapore Smart Beacon Market Revenues & Volume, By Aviation, 2021-2031F |
6.4.8 Singapore Smart Beacon Market Revenues & Volume, By Automotive, 2021-2031F |
6.4.9 Singapore Smart Beacon Market Revenues & Volume, By Automotive, 2021-2031F |
7 Singapore Smart Beacon Market Import-Export Trade Statistics |
7.1 Singapore Smart Beacon Market Export to Major Countries |
7.2 Singapore Smart Beacon Market Imports from Major Countries |
8 Singapore Smart Beacon Market Key Performance Indicators |
8.1 Number of new smart beacon installations in Singapore |
8.2 Percentage increase in the usage of location-based services |
8.3 Growth in the number of partnerships between smart beacon providers and businesses |
8.4 Average dwell time of consumers interacting with smart beacons |
8.5 Rate of return on investment for businesses implementing smart beacon technology |
9 Singapore Smart Beacon Market - Opportunity Assessment |
9.1 Singapore Smart Beacon Market Opportunity Assessment, By Beacon Standard, 2021 & 2031F |
9.2 Singapore Smart Beacon Market Opportunity Assessment, By Connectivity Type, 2021 & 2031F |
9.3 Singapore Smart Beacon Market Opportunity Assessment, By Offering, 2021 & 2031F |
9.4 Singapore Smart Beacon Market Opportunity Assessment, By End Use, 2021 & 2031F |
10 Singapore Smart Beacon Market - Competitive Landscape |
10.1 Singapore Smart Beacon Market Revenue Share, By Companies, 2024 |
10.2 Singapore Smart Beacon Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |