| Product Code: ETC12933422 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
Tanzania`s mate import market saw significant growth in 2024, with top exporting countries being China, Rwanda, UAE, India, and Burundi. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market. The compound annual growth rate (CAGR) from 2020-2024 was impressive at 10.22%, while the growth rate from 2023-2024 surged to 223.74%. This data suggests a thriving market for mate imports in Tanzania, with notable contributions from key exporting countries fueling the industry`s expansion.


1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Tanzania Mate Market Overview |
3.1 Tanzania Country Macro Economic Indicators |
3.2 Tanzania Mate Market Revenues & Volume, 2021 & 2031F |
3.3 Tanzania Mate Market - Industry Life Cycle |
3.4 Tanzania Mate Market - Porter's Five Forces |
3.5 Tanzania Mate Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Tanzania Mate Market Revenues & Volume Share, By Processing Type, 2021 & 2031F |
3.7 Tanzania Mate Market Revenues & Volume Share, By Packaging Type, 2021 & 2031F |
3.8 Tanzania Mate Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Tanzania Mate Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing health consciousness among consumers leading to a shift towards natural and organic products |
4.2.2 Increasing awareness about the health benefits of mate consumption |
4.2.3 Rising disposable income levels in Tanzania, allowing consumers to spend more on premium products like mate |
4.3 Market Restraints |
4.3.1 Limited availability of quality mate products in the market |
4.3.2 Lack of infrastructure for mate production and distribution in Tanzania |
5 Tanzania Mate Market Trends |
6 Tanzania Mate Market, By Types |
6.1 Tanzania Mate Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Tanzania Mate Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Tanzania Mate Market Revenues & Volume, By Traditional, 2021 - 2031F |
6.1.4 Tanzania Mate Market Revenues & Volume, By Flavored, 2021 - 2031F |
6.1.5 Tanzania Mate Market Revenues & Volume, By Instant, 2021 - 2031F |
6.2 Tanzania Mate Market, By Processing Type |
6.2.1 Overview and Analysis |
6.2.2 Tanzania Mate Market Revenues & Volume, By Loose Leaf, 2021 - 2031F |
6.2.3 Tanzania Mate Market Revenues & Volume, By Powdered, 2021 - 2031F |
6.2.4 Tanzania Mate Market Revenues & Volume, By Extract-Based, 2021 - 2031F |
6.3 Tanzania Mate Market, By Packaging Type |
6.3.1 Overview and Analysis |
6.3.2 Tanzania Mate Market Revenues & Volume, By Boxes & Bags, 2021 - 2031F |
6.3.3 Tanzania Mate Market Revenues & Volume, By Tins & Jars, 2021 - 2031F |
6.3.4 Tanzania Mate Market Revenues & Volume, By Sachets, 2021 - 2031F |
6.4 Tanzania Mate Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Tanzania Mate Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
6.4.3 Tanzania Mate Market Revenues & Volume, By Online Retail, 2021 - 2031F |
6.4.4 Tanzania Mate Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
7 Tanzania Mate Market Import-Export Trade Statistics |
7.1 Tanzania Mate Market Export to Major Countries |
7.2 Tanzania Mate Market Imports from Major Countries |
8 Tanzania Mate Market Key Performance Indicators |
8.1 Percentage increase in the number of consumers choosing mate over traditional beverages |
8.2 Growth in the number of mate product variants available in the market |
8.3 Increase in the number of mate cafes or dedicated mate-serving establishments in Tanzania |
9 Tanzania Mate Market - Opportunity Assessment |
9.1 Tanzania Mate Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Tanzania Mate Market Opportunity Assessment, By Processing Type, 2021 & 2031F |
9.3 Tanzania Mate Market Opportunity Assessment, By Packaging Type, 2021 & 2031F |
9.4 Tanzania Mate Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Tanzania Mate Market - Competitive Landscape |
10.1 Tanzania Mate Market Revenue Share, By Companies, 2024 |
10.2 Tanzania Mate Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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