| Product Code: ETC9668926 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, Tanzania saw a significant increase in the import of nutritive supplements, with top exporters being Indonesia, USA, South Africa, Eswatini, and Hong Kong. The market concentration, as measured by the HHI, escalated from high to very high in just one year. Despite a negative growth rate of -40.83% in 2024, the compound annual growth rate (CAGR) from 2020 to 2024 stood at a healthy 7.84%. This suggests a dynamic market landscape for nutritive supplements in Tanzania, with potential opportunities for both local and international suppliers to capitalize on the growing demand.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Tanzania Nutritive Supplements Market Overview |
3.1 Tanzania Country Macro Economic Indicators |
3.2 Tanzania Nutritive Supplements Market Revenues & Volume, 2021 & 2031F |
3.3 Tanzania Nutritive Supplements Market - Industry Life Cycle |
3.4 Tanzania Nutritive Supplements Market - Porter's Five Forces |
3.5 Tanzania Nutritive Supplements Market Revenues & Volume Share, By Form, 2021 & 2031F |
3.6 Tanzania Nutritive Supplements Market Revenues & Volume Share, By Ingredient, 2021 & 2031F |
3.7 Tanzania Nutritive Supplements Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.8 Tanzania Nutritive Supplements Market Revenues & Volume Share, By Classification, 2021 & 2031F |
3.9 Tanzania Nutritive Supplements Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.10 Tanzania Nutritive Supplements Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 Tanzania Nutritive Supplements Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about health and wellness among Tanzanians |
4.2.2 Rising disposable income leading to higher spending on nutritive supplements |
4.2.3 Growing prevalence of lifestyle diseases driving demand for preventive healthcare products |
4.3 Market Restraints |
4.3.1 Lack of awareness about the benefits of nutritive supplements among the population |
4.3.2 Limited availability and access to quality nutritive supplements in remote areas |
4.3.3 Price sensitivity among consumers affecting purchasing decisions |
5 Tanzania Nutritive Supplements Market Trends |
6 Tanzania Nutritive Supplements Market, By Types |
6.1 Tanzania Nutritive Supplements Market, By Form |
6.1.1 Overview and Analysis |
6.1.2 Tanzania Nutritive Supplements Market Revenues & Volume, By Form, 2021- 2031F |
6.1.3 Tanzania Nutritive Supplements Market Revenues & Volume, By Tablets, 2021- 2031F |
6.1.4 Tanzania Nutritive Supplements Market Revenues & Volume, By Capsules, 2021- 2031F |
6.1.5 Tanzania Nutritive Supplements Market Revenues & Volume, By Powder, 2021- 2031F |
6.1.6 Tanzania Nutritive Supplements Market Revenues & Volume, By Liquids, 2021- 2031F |
6.1.7 Tanzania Nutritive Supplements Market Revenues & Volume, By Soft Gels, 2021- 2031F |
6.1.8 Tanzania Nutritive Supplements Market Revenues & Volume, By Gel Caps, 2021- 2031F |
6.1.9 Tanzania Nutritive Supplements Market Revenues & Volume, By Others, 2021- 2031F |
6.1.10 Tanzania Nutritive Supplements Market Revenues & Volume, By Others, 2021- 2031F |
6.2 Tanzania Nutritive Supplements Market, By Ingredient |
6.2.1 Overview and Analysis |
6.2.2 Tanzania Nutritive Supplements Market Revenues & Volume, By Vitamin, 2021- 2031F |
6.2.3 Tanzania Nutritive Supplements Market Revenues & Volume, By Protein, 2021- 2031F |
6.2.4 Tanzania Nutritive Supplements Market Revenues & Volume, By Fatty Acids, 2021- 2031F |
6.2.5 Tanzania Nutritive Supplements Market Revenues & Volume, By Botanical, 2021- 2031F |
6.2.6 Tanzania Nutritive Supplements Market Revenues & Volume, By Minerals, 2021- 2031F |
6.2.7 Tanzania Nutritive Supplements Market Revenues & Volume, By Others, 2021- 2031F |
6.3 Tanzania Nutritive Supplements Market, By Product Type |
6.3.1 Overview and Analysis |
6.3.2 Tanzania Nutritive Supplements Market Revenues & Volume, By Dietary Supplements, 2021- 2031F |
6.3.3 Tanzania Nutritive Supplements Market Revenues & Volume, By Sports Supplements, 2021- 2031F |
6.3.4 Tanzania Nutritive Supplements Market Revenues & Volume, By Nutritional supplements, 2021- 2031F |
6.3.5 Tanzania Nutritive Supplements Market Revenues & Volume, By Others, 2021- 2031F |
6.4 Tanzania Nutritive Supplements Market, By Classification |
6.4.1 Overview and Analysis |
6.4.2 Tanzania Nutritive Supplements Market Revenues & Volume, By Over-the-counter (OTC), 2021- 2031F |
6.4.3 Tanzania Nutritive Supplements Market Revenues & Volume, By Prescription, 2021- 2031F |
6.5 Tanzania Nutritive Supplements Market, By Distribution Channel |
6.5.1 Overview and Analysis |
6.5.2 Tanzania Nutritive Supplements Market Revenues & Volume, By Hypermarkets and Supermarkets, 2021- 2031F |
6.5.3 Tanzania Nutritive Supplements Market Revenues & Volume, By Pharmacy Stores, 2021- 2031F |
6.5.4 Tanzania Nutritive Supplements Market Revenues & Volume, By Online Channels, 2021- 2031F |
6.5.5 Tanzania Nutritive Supplements Market Revenues & Volume, By Others, 2021- 2031F |
6.6 Tanzania Nutritive Supplements Market, By End User |
6.6.1 Overview and Analysis |
6.6.2 Tanzania Nutritive Supplements Market Revenues & Volume, By Infants, 2021- 2031F |
6.6.3 Tanzania Nutritive Supplements Market Revenues & Volume, By Children, 2021- 2031F |
6.6.4 Tanzania Nutritive Supplements Market Revenues & Volume, By Adults, 2021- 2031F |
6.6.5 Tanzania Nutritive Supplements Market Revenues & Volume, By Pregnant Women, 2021- 2031F |
6.6.6 Tanzania Nutritive Supplements Market Revenues & Volume, By Old-aged, 2021- 2031F |
7 Tanzania Nutritive Supplements Market Import-Export Trade Statistics |
7.1 Tanzania Nutritive Supplements Market Export to Major Countries |
7.2 Tanzania Nutritive Supplements Market Imports from Major Countries |
8 Tanzania Nutritive Supplements Market Key Performance Indicators |
8.1 Percentage increase in the number of health and wellness education campaigns conducted in Tanzania |
8.2 Growth in the number of retail outlets stocking nutritive supplements across the country |
8.3 Increase in the number of people seeking professional advice on nutritive supplement usage |
8.4 Average time taken for new nutritive supplement products to reach the market after regulatory approval |
8.5 Percentage change in the number of reported cases of lifestyle diseases in Tanzania |
9 Tanzania Nutritive Supplements Market - Opportunity Assessment |
9.1 Tanzania Nutritive Supplements Market Opportunity Assessment, By Form, 2021 & 2031F |
9.2 Tanzania Nutritive Supplements Market Opportunity Assessment, By Ingredient, 2021 & 2031F |
9.3 Tanzania Nutritive Supplements Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.4 Tanzania Nutritive Supplements Market Opportunity Assessment, By Classification, 2021 & 2031F |
9.5 Tanzania Nutritive Supplements Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.6 Tanzania Nutritive Supplements Market Opportunity Assessment, By End User, 2021 & 2031F |
10 Tanzania Nutritive Supplements Market - Competitive Landscape |
10.1 Tanzania Nutritive Supplements Market Revenue Share, By Companies, 2024 |
10.2 Tanzania Nutritive Supplements Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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