Thailand A2P Messaging Market (2025-2031) Outlook | Revenue, Industry, Value, Size, Forecast, Analysis, Share, Companies, Growth & Trends

Market Forecast By Component (Platform , A2P Service), By Application (Authentication Services, Promotional and Marketing Services, Customer Relationship ManagementServices, Pushed Content Services, Interactive Messages, Others), By SMS Traffic (National, Multi-Country), By Deployment Mode (On-premises, Cloud) And Competitive Landscape
Product Code: ETC4379786 Publication Date: Jul 2023 Updated Date: Aug 2025 Product Type: Report
Publisher: 6Wresearch No. of Pages: 85 No. of Figures: 45 No. of Tables: 25

Thailand A2P Messaging Market Synopsis

The A2P (Application-to-Person) Messaging Market in Thailand pertains to the use of messaging services for business and application-related communications. This market is important for businesses to engage with their customers and users via SMS and other messaging channels.

Drivers of the Market

The Thailand Application-to-Person (A2P) Messaging market is experiencing significant growth, driven by the increasing use of mobile messaging for business communication and customer engagement. A2P messaging facilitates secure and automated communication between applications and end-users, supporting services such as banking alerts, transaction notifications, and marketing campaigns. The market growth is fueled by the rising popularity of mobile commerce and the need for businesses to deliver timely and personalized messages to their customers. As Thailand digital ecosystem continues to evolve, the A2P Messaging market is poised to be a key channel for businesses to enhance customer communication and drive engagement.

Challenges of the Market

In the Thailand A2P Messaging market, challenges emerge in combating spam and ensuring message authenticity. As the volume of Application-to-Person (A2P) messages grows, the risk of spam and fraudulent activities also increases. Implementing effective spam filters and authentication measures presents an ongoing challenge. Balancing the need for robust security with the facilitation of legitimate A2P communication is essential for the sustainable growth of this market.

COVID-19 Impact on the Market

The A2P (Application-to-Person) Messaging market in Thailand experienced notable growth during the COVID-19 pandemic, marked by increased communication between applications and end-users. As businesses and service providers sought effective ways to engage with customers, A2P messaging emerged as a reliable channel for notifications, alerts, and transactional messages. The market responded by offering secure and efficient A2P messaging solutions, leveraging SMS and other messaging platforms. With industries such as banking, e-commerce, and healthcare relying on A2P messaging, the market in Thailand continues to be a vital communication tool, driving customer engagement and enhancing user experiences.

Key Players in the Market

In the realm of Application-to-Person (A2P) messaging, key players in Thailand include large messaging service providers such as SAP SE and Twilio Inc. These companies enable businesses to engage with their customers through automated messaging services. The A2P messaging market is witnessing growth as businesses recognize the value of personalized and timely communication with their target audiences.

Key Highlights of the Report:

  • Thailand A2P Messaging Market Outlook
  • Market Size of Thailand A2P Messaging Market, 2024
  • Forecast of Thailand A2P Messaging Market, 2031
  • Historical Data and Forecast of Thailand A2P Messaging Revenues & Volume for the Period 2021-2031
  • Thailand A2P Messaging Market Trend Evolution
  • Thailand A2P Messaging Market Drivers and Challenges
  • Thailand A2P Messaging Price Trends
  • Thailand A2P Messaging Porter's Five Forces
  • Thailand A2P Messaging Industry Life Cycle
  • Historical Data and Forecast of Thailand A2P Messaging Market Revenues & Volume By Component for the Period 2021-2031
  • Historical Data and Forecast of Thailand A2P Messaging Market Revenues & Volume By Platform for the Period 2021-2031
  • Historical Data and Forecast of Thailand A2P Messaging Market Revenues & Volume By A2P Service for the Period 2021-2031
  • Historical Data and Forecast of Thailand A2P Messaging Market Revenues & Volume By Application for the Period 2021-2031
  • Historical Data and Forecast of Thailand A2P Messaging Market Revenues & Volume By Authentication Services for the Period 2021-2031
  • Historical Data and Forecast of Thailand A2P Messaging Market Revenues & Volume By Promotional and Marketing Services for the Period 2021-2031
  • Historical Data and Forecast of Thailand A2P Messaging Market Revenues & Volume By Customer Relationship ManagementServices for the Period 2021-2031
  • Historical Data and Forecast of Thailand A2P Messaging Market Revenues & Volume By Pushed Content Services for the Period 2021-2031
  • Historical Data and Forecast of Thailand A2P Messaging Market Revenues & Volume By Interactive Messages for the Period 2021-2031
  • Historical Data and Forecast of Thailand A2P Messaging Market Revenues & Volume By Others for the Period 2021-2031
  • Historical Data and Forecast of Thailand A2P Messaging Market Revenues & Volume By SMS Traffic for the Period 2021-2031
  • Historical Data and Forecast of Thailand A2P Messaging Market Revenues & Volume By National for the Period 2021-2031
  • Historical Data and Forecast of Thailand A2P Messaging Market Revenues & Volume By Multi-Country for the Period 2021-2031
  • Historical Data and Forecast of Thailand A2P Messaging Market Revenues & Volume By Deployment Mode for the Period 2021-2031
  • Historical Data and Forecast of Thailand A2P Messaging Market Revenues & Volume By On-premises for the Period 2021-2031
  • Historical Data and Forecast of Thailand A2P Messaging Market Revenues & Volume By Cloud for the Period 2021-2031
  • Thailand A2P Messaging Import Export Trade Statistics
  • Market Opportunity Assessment By Component
  • Market Opportunity Assessment By Application
  • Market Opportunity Assessment By SMS Traffic
  • Market Opportunity Assessment By Deployment Mode
  • Thailand A2P Messaging Top Companies Market Share
  • Thailand A2P Messaging Competitive Benchmarking By Technical and Operational Parameters
  • Thailand A2P Messaging Company Profiles
  • Thailand A2P Messaging Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

6Wresearch actively monitors the Thailand A2P Messaging Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the Thailand A2P Messaging Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Thailand A2P Messaging Market Overview

3.1 Thailand Country Macro Economic Indicators

3.2 Thailand A2P Messaging Market Revenues & Volume, 2021 & 2031F

3.3 Thailand A2P Messaging Market - Industry Life Cycle

3.4 Thailand A2P Messaging Market - Porter's Five Forces

3.5 Thailand A2P Messaging Market Revenues & Volume Share, By Component, 2021 & 2031F

3.6 Thailand A2P Messaging Market Revenues & Volume Share, By Application, 2021 & 2031F

3.7 Thailand A2P Messaging Market Revenues & Volume Share, By SMS Traffic, 2021 & 2031F

3.8 Thailand A2P Messaging Market Revenues & Volume Share, By Deployment Mode, 2021 & 2031F

4 Thailand A2P Messaging Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing smartphone penetration in Thailand

4.2.2 Growing demand for mobile marketing solutions

4.2.3 Rising adoption of A2P messaging for customer engagement

4.3 Market Restraints

4.3.1 Stringent regulations on SMS marketing and data privacy

4.3.2 Competition from OTT messaging apps

4.3.3 Challenges related to SMS delivery and network congestion

5 Thailand A2P Messaging Market Trends

6 Thailand A2P Messaging Market, By Types

6.1 Thailand A2P Messaging Market, By Component

6.1.1 Overview and Analysis

6.1.2 Thailand A2P Messaging Market Revenues & Volume, By Component, 2021-2031F

6.1.3 Thailand A2P Messaging Market Revenues & Volume, By Platform , 2021-2031F

6.1.4 Thailand A2P Messaging Market Revenues & Volume, By A2P Service, 2021-2031F

6.2 Thailand A2P Messaging Market, By Application

6.2.1 Overview and Analysis

6.2.2 Thailand A2P Messaging Market Revenues & Volume, By Authentication Services, 2021-2031F

6.2.3 Thailand A2P Messaging Market Revenues & Volume, By Promotional and Marketing Services, 2021-2031F

6.2.4 Thailand A2P Messaging Market Revenues & Volume, By Customer Relationship Management Services, 2021-2031F

6.2.5 Thailand A2P Messaging Market Revenues & Volume, By Pushed Content Services, 2021-2031F

6.2.6 Thailand A2P Messaging Market Revenues & Volume, By Interactive Messages, 2021-2031F

6.2.7 Thailand A2P Messaging Market Revenues & Volume, By Others, 2021-2031F

6.3 Thailand A2P Messaging Market, By SMS Traffic

6.3.1 Overview and Analysis

6.3.2 Thailand A2P Messaging Market Revenues & Volume, By National, 2021-2031F

6.3.3 Thailand A2P Messaging Market Revenues & Volume, By Multi-Country, 2021-2031F

6.4 Thailand A2P Messaging Market, By Deployment Mode

6.4.1 Overview and Analysis

6.4.2 Thailand A2P Messaging Market Revenues & Volume, By On-premises, 2021-2031F

6.4.3 Thailand A2P Messaging Market Revenues & Volume, By Cloud, 2021-2031F

7 Thailand A2P Messaging Market Import-Export Trade Statistics

7.1 Thailand A2P Messaging Market Export to Major Countries

7.2 Thailand A2P Messaging Market Imports from Major Countries

8 Thailand A2P Messaging Market Key Performance Indicators

8.1 Average revenue per user (ARPU) for A2P messaging services

8.2 Conversion rate from A2P messages to desired customer actions

8.3 Customer satisfaction ratings for A2P messaging experiences

9 Thailand A2P Messaging Market - Opportunity Assessment

9.1 Thailand A2P Messaging Market Opportunity Assessment, By Component, 2021 & 2031F

9.2 Thailand A2P Messaging Market Opportunity Assessment, By Application, 2021 & 2031F

9.3 Thailand A2P Messaging Market Opportunity Assessment, By SMS Traffic, 2021 & 2031F

9.4 Thailand A2P Messaging Market Opportunity Assessment, By Deployment Mode, 2021 & 2031F

10 Thailand A2P Messaging Market - Competitive Landscape

10.1 Thailand A2P Messaging Market Revenue Share, By Companies, 2024

10.2 Thailand A2P Messaging Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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