Product Code: ETC4379786 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
The A2P (Application-to-Person) Messaging Market in Thailand pertains to the use of messaging services for business and application-related communications. This market is important for businesses to engage with their customers and users via SMS and other messaging channels.
The Thailand Application-to-Person (A2P) Messaging market is experiencing significant growth, driven by the increasing use of mobile messaging for business communication and customer engagement. A2P messaging facilitates secure and automated communication between applications and end-users, supporting services such as banking alerts, transaction notifications, and marketing campaigns. The market growth is fueled by the rising popularity of mobile commerce and the need for businesses to deliver timely and personalized messages to their customers. As Thailand digital ecosystem continues to evolve, the A2P Messaging market is poised to be a key channel for businesses to enhance customer communication and drive engagement.
In the Thailand A2P Messaging market, challenges emerge in combating spam and ensuring message authenticity. As the volume of Application-to-Person (A2P) messages grows, the risk of spam and fraudulent activities also increases. Implementing effective spam filters and authentication measures presents an ongoing challenge. Balancing the need for robust security with the facilitation of legitimate A2P communication is essential for the sustainable growth of this market.
The A2P (Application-to-Person) Messaging market in Thailand experienced notable growth during the COVID-19 pandemic, marked by increased communication between applications and end-users. As businesses and service providers sought effective ways to engage with customers, A2P messaging emerged as a reliable channel for notifications, alerts, and transactional messages. The market responded by offering secure and efficient A2P messaging solutions, leveraging SMS and other messaging platforms. With industries such as banking, e-commerce, and healthcare relying on A2P messaging, the market in Thailand continues to be a vital communication tool, driving customer engagement and enhancing user experiences.
In the realm of Application-to-Person (A2P) messaging, key players in Thailand include large messaging service providers such as SAP SE and Twilio Inc. These companies enable businesses to engage with their customers through automated messaging services. The A2P messaging market is witnessing growth as businesses recognize the value of personalized and timely communication with their target audiences.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand A2P Messaging Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand A2P Messaging Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand A2P Messaging Market - Industry Life Cycle |
3.4 Thailand A2P Messaging Market - Porter's Five Forces |
3.5 Thailand A2P Messaging Market Revenues & Volume Share, By Component, 2021 & 2031F |
3.6 Thailand A2P Messaging Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 Thailand A2P Messaging Market Revenues & Volume Share, By SMS Traffic, 2021 & 2031F |
3.8 Thailand A2P Messaging Market Revenues & Volume Share, By Deployment Mode, 2021 & 2031F |
4 Thailand A2P Messaging Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration in Thailand |
4.2.2 Growing demand for mobile marketing solutions |
4.2.3 Rising adoption of A2P messaging for customer engagement |
4.3 Market Restraints |
4.3.1 Stringent regulations on SMS marketing and data privacy |
4.3.2 Competition from OTT messaging apps |
4.3.3 Challenges related to SMS delivery and network congestion |
5 Thailand A2P Messaging Market Trends |
6 Thailand A2P Messaging Market, By Types |
6.1 Thailand A2P Messaging Market, By Component |
6.1.1 Overview and Analysis |
6.1.2 Thailand A2P Messaging Market Revenues & Volume, By Component, 2021-2031F |
6.1.3 Thailand A2P Messaging Market Revenues & Volume, By Platform , 2021-2031F |
6.1.4 Thailand A2P Messaging Market Revenues & Volume, By A2P Service, 2021-2031F |
6.2 Thailand A2P Messaging Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Thailand A2P Messaging Market Revenues & Volume, By Authentication Services, 2021-2031F |
6.2.3 Thailand A2P Messaging Market Revenues & Volume, By Promotional and Marketing Services, 2021-2031F |
6.2.4 Thailand A2P Messaging Market Revenues & Volume, By Customer Relationship Management Services, 2021-2031F |
6.2.5 Thailand A2P Messaging Market Revenues & Volume, By Pushed Content Services, 2021-2031F |
6.2.6 Thailand A2P Messaging Market Revenues & Volume, By Interactive Messages, 2021-2031F |
6.2.7 Thailand A2P Messaging Market Revenues & Volume, By Others, 2021-2031F |
6.3 Thailand A2P Messaging Market, By SMS Traffic |
6.3.1 Overview and Analysis |
6.3.2 Thailand A2P Messaging Market Revenues & Volume, By National, 2021-2031F |
6.3.3 Thailand A2P Messaging Market Revenues & Volume, By Multi-Country, 2021-2031F |
6.4 Thailand A2P Messaging Market, By Deployment Mode |
6.4.1 Overview and Analysis |
6.4.2 Thailand A2P Messaging Market Revenues & Volume, By On-premises, 2021-2031F |
6.4.3 Thailand A2P Messaging Market Revenues & Volume, By Cloud, 2021-2031F |
7 Thailand A2P Messaging Market Import-Export Trade Statistics |
7.1 Thailand A2P Messaging Market Export to Major Countries |
7.2 Thailand A2P Messaging Market Imports from Major Countries |
8 Thailand A2P Messaging Market Key Performance Indicators |
8.1 Average revenue per user (ARPU) for A2P messaging services |
8.2 Conversion rate from A2P messages to desired customer actions |
8.3 Customer satisfaction ratings for A2P messaging experiences |
9 Thailand A2P Messaging Market - Opportunity Assessment |
9.1 Thailand A2P Messaging Market Opportunity Assessment, By Component, 2021 & 2031F |
9.2 Thailand A2P Messaging Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 Thailand A2P Messaging Market Opportunity Assessment, By SMS Traffic, 2021 & 2031F |
9.4 Thailand A2P Messaging Market Opportunity Assessment, By Deployment Mode, 2021 & 2031F |
10 Thailand A2P Messaging Market - Competitive Landscape |
10.1 Thailand A2P Messaging Market Revenue Share, By Companies, 2024 |
10.2 Thailand A2P Messaging Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |