| Product Code: ETC12068655 | Publication Date: Apr 2025 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
Thailand alcohol e-commerce market experienced a declining import trend from 2023 to 2024, with a growth rate of -8.87% during this period. The compound annual growth rate (CAGR) for imports from 2020 to 2024 stood at -0.23%. This decline could be attributed to shifting consumer preferences, changes in trade policies, or market saturation impacting import momentum.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Alcohol E-commerce Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Alcohol E-commerce Market Revenues & Volume, 2022 & 2032F |
3.3 Thailand Alcohol E-commerce Market - Industry Life Cycle |
3.4 Thailand Alcohol E-commerce Market - Porter's Five Forces |
3.5 Thailand Alcohol E-commerce Market Revenues & Volume Share, By Product Type, 2022 & 2032F |
3.6 Thailand Alcohol E-commerce Market Revenues & Volume Share, By Platform, 2022 & 2032F |
3.7 Thailand Alcohol E-commerce Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
3.8 Thailand Alcohol E-commerce Market Revenues & Volume Share, By End User, 2022 & 2032F |
4 Thailand Alcohol E-commerce Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration and smartphone usage in Thailand |
4.2.2 Growing consumer preference for convenience and online shopping |
4.2.3 Rising disposable incomes leading to higher spending on premium alcohol products |
4.3 Market Restraints |
4.3.1 Stringent regulations and restrictions on alcohol sales and delivery in Thailand |
4.3.2 Concerns regarding underage drinking and responsible alcohol consumption |
5 Thailand Alcohol E-commerce Market Trends |
6 Thailand Alcohol E-commerce Market, By Types |
6.1 Thailand Alcohol E-commerce Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Alcohol E-commerce Market Revenues & Volume, By Product Type, 2022 - 2032F |
6.1.3 Thailand Alcohol E-commerce Market Revenues & Volume, By Spirits, 2022 - 2032F |
6.1.4 Thailand Alcohol E-commerce Market Revenues & Volume, By Beer, 2022 - 2032F |
6.1.5 Thailand Alcohol E-commerce Market Revenues & Volume, By Wine, 2022 - 2032F |
6.1.6 Thailand Alcohol E-commerce Market Revenues & Volume, By Others, 2022 - 2032F |
6.2 Thailand Alcohol E-commerce Market, By Platform |
6.2.1 Overview and Analysis |
6.2.2 Thailand Alcohol E-commerce Market Revenues & Volume, By Websites, 2022 - 2032F |
6.2.3 Thailand Alcohol E-commerce Market Revenues & Volume, By Mobile Apps, 2022 - 2032F |
6.2.4 Thailand Alcohol E-commerce Market Revenues & Volume, By Third-Party Marketplaces, 2022 - 2032F |
6.2.5 Thailand Alcohol E-commerce Market Revenues & Volume, By Others, 2022 - 2032F |
6.3 Thailand Alcohol E-commerce Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Thailand Alcohol E-commerce Market Revenues & Volume, By Online Retailers, 2022 - 2032F |
6.3.3 Thailand Alcohol E-commerce Market Revenues & Volume, By Specialty Stores, 2022 - 2032F |
6.3.4 Thailand Alcohol E-commerce Market Revenues & Volume, By Others, 2022 - 2032F |
6.3.5 Thailand Alcohol E-commerce Market Revenues & Volume, By Others, 2022 - 2032F |
6.4 Thailand Alcohol E-commerce Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Thailand Alcohol E-commerce Market Revenues & Volume, By Individuals, 2022 - 2032F |
6.4.3 Thailand Alcohol E-commerce Market Revenues & Volume, By Restaurants, 2022 - 2032F |
6.4.4 Thailand Alcohol E-commerce Market Revenues & Volume, By Bars, 2022 - 2032F |
6.4.5 Thailand Alcohol E-commerce Market Revenues & Volume, By Others, 2022 - 2032F |
7 Thailand Alcohol E-commerce Market Import-Export Trade Statistics |
7.1 Thailand Alcohol E-commerce Market Export to Major Countries |
7.2 Thailand Alcohol E-commerce Market Imports from Major Countries |
8 Thailand Alcohol E-commerce Market Key Performance Indicators |
8.1 Average order value (AOV) of alcohol purchases on e-commerce platforms |
8.2 Percentage of repeat customers in the alcohol e-commerce market |
8.3 Customer satisfaction scores for alcohol e-commerce platforms |
9 Thailand Alcohol E-commerce Market - Opportunity Assessment |
9.1 Thailand Alcohol E-commerce Market Opportunity Assessment, By Product Type, 2022 & 2032F |
9.2 Thailand Alcohol E-commerce Market Opportunity Assessment, By Platform, 2022 & 2032F |
9.3 Thailand Alcohol E-commerce Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
9.4 Thailand Alcohol E-commerce Market Opportunity Assessment, By End User, 2022 & 2032F |
10 Thailand Alcohol E-commerce Market - Competitive Landscape |
10.1 Thailand Alcohol E-commerce Market Revenue Share, By Companies, 2025 |
10.2 Thailand Alcohol E-commerce Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
To discover high-growth global markets and optimize your business strategy:
Click Here