| Product Code: ETC4399406 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
| Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
The Thailand app analytics market is essential for mobile app developers and businesses looking to optimize user experiences and monetization strategies. Analyzing user behavior, app performance, and user engagement data helps app creators make data-driven decisions to enhance their products.
The Thailand App Analytics market is witnessing substantial growth, driven by the adoption of analytics solutions in the mobile app development industry to gather insights into user behavior, app performance, and user engagement. App Analytics solutions provide actionable data for optimizing user experiences, marketing strategies, and app functionality. The market growth is fueled by the increasing competition in the app market, the desire for data-driven app development, and the recognition of App Analytics as a key technology for app success. As Thailand mobile app ecosystem continues to expand, the App Analytics market is expected to be a crucial enabler of data-driven and user-centric app strategies.
The Thailand App Analytics Market faces challenges in accurately measuring user engagement and app performance across a myriad of devices and platforms. Balancing the need for detailed analytics with user privacy concerns and compliance with data protection regulations presents ongoing obstacles. Moreover, providing actionable insights to app developers for continuous improvement remains a challenge.
The App Analytics market in Thailand witnessed substantial growth during the COVID-19 pandemic as businesses and app developers sought insights into user behavior and app performance in the evolving digital landscape. With the increased reliance on mobile applications for communication, entertainment, and productivity, the demand for app analytics solutions surged. The market responded by offering tools that track user engagement, analyze app usage patterns, and provide valuable metrics for optimization. In the era of app-driven experiences, the App Analytics market in Thailand continues to be a crucial component, supporting businesses in enhancing the functionality and user experience of their mobile applications.
DTAC and True Corporation play a crucial role in shaping the Thailand App Analytics market. These companies provide app analytics solutions that analyze user behavior, engagement, and performance metrics for mobile applications. By offering insights into app usage patterns, user demographics, and in-app interactions, these solutions support app developers and businesses in Thailand in optimizing user experiences and maximizing app performance.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand App Analytics Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand App Analytics Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand App Analytics Market - Industry Life Cycle |
3.4 Thailand App Analytics Market - Porter's Five Forces |
3.5 Thailand App Analytics Market Revenues & Volume Share, By Component , 2021 & 2031F |
3.6 Thailand App Analytics Market Revenues & Volume Share, By Application , 2021 & 2031F |
3.7 Thailand App Analytics Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.8 Thailand App Analytics Market Revenues & Volume Share, By Vertical, 2021 & 2031F |
4 Thailand App Analytics Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing adoption of mobile applications in Thailand |
4.2.2 Growing demand for data-driven decision-making in businesses |
4.2.3 Rise in digital marketing activities driving the need for app analytics solutions |
4.3 Market Restraints |
4.3.1 Lack of awareness about the benefits of app analytics among small and medium enterprises in Thailand |
4.3.2 Data privacy concerns and regulatory challenges impacting the adoption of app analytics solutions |
5 Thailand App Analytics Market Trends |
6 Thailand App Analytics Market, By Types |
6.1 Thailand App Analytics Market, By Component |
6.1.1 Overview and Analysis |
6.1.2 Thailand App Analytics Market Revenues & Volume, By Component , 2021-2031F |
6.1.3 Thailand App Analytics Market Revenues & Volume, By Software , 2021-2031F |
6.1.4 Thailand App Analytics Market Revenues & Volume, By Services, 2021-2031F |
6.2 Thailand App Analytics Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Thailand App Analytics Market Revenues & Volume, By Revenue analytics, 2021-2031F |
6.2.3 Thailand App Analytics Market Revenues & Volume, By App performance analytics and operations, 2021-2031F |
6.2.4 Thailand App Analytics Market Revenues & Volume, By User analytics, 2021-2031F |
6.2.5 Thailand App Analytics Market Revenues & Volume, By Ad monitoring and marketing analytics, 2021-2031F |
6.3 Thailand App Analytics Market, By Type |
6.3.1 Overview and Analysis |
6.3.2 Thailand App Analytics Market Revenues & Volume, By Mobile app analytics, 2021-2031F |
6.3.3 Thailand App Analytics Market Revenues & Volume, By Web app analytics, 2021-2031F |
6.4 Thailand App Analytics Market, By Vertical |
6.4.1 Overview and Analysis |
6.4.2 Thailand App Analytics Market Revenues & Volume, By Banking, Financial Services, and Insurance (BFSI), 2021-2031F |
6.4.3 Thailand App Analytics Market Revenues & Volume, By Retail, 2021-2031F |
6.4.4 Thailand App Analytics Market Revenues & Volume, By Media and entertainment, 2021-2031F |
6.4.5 Thailand App Analytics Market Revenues & Volume, By Logistics, travel, and transportation, 2021-2031F |
6.4.6 Thailand App Analytics Market Revenues & Volume, By Telecom and IT, 2021-2031F |
6.4.7 Thailand App Analytics Market Revenues & Volume, By Others, 2021-2031F |
7 Thailand App Analytics Market Import-Export Trade Statistics |
7.1 Thailand App Analytics Market Export to Major Countries |
7.2 Thailand App Analytics Market Imports from Major Countries |
8 Thailand App Analytics Market Key Performance Indicators |
8.1 Average session duration within mobile apps |
8.2 User engagement metrics such as daily active users (DAU) and monthly active users (MAU) |
8.3 Retention rate of app users |
8.4 Conversion rate from free to paid users |
8.5 Average revenue per user (ARPU) |
9 Thailand App Analytics Market - Opportunity Assessment |
9.1 Thailand App Analytics Market Opportunity Assessment, By Component , 2021 & 2031F |
9.2 Thailand App Analytics Market Opportunity Assessment, By Application , 2021 & 2031F |
9.3 Thailand App Analytics Market Opportunity Assessment, By Type, 2021 & 2031F |
9.4 Thailand App Analytics Market Opportunity Assessment, By Vertical, 2021 & 2031F |
10 Thailand App Analytics Market - Competitive Landscape |
10.1 Thailand App Analytics Market Revenue Share, By Companies, 2024 |
10.2 Thailand App Analytics Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |