| Product Code: ETC177104 | Publication Date: Jan 2022 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
Thailand import trend for bay leaf saw significant growth from 2023 to 2024, with a growth rate of 73.8%. The compound annual growth rate (CAGR) for the period 2020-2024 stood at 24.0%. This import momentum can be attributed to a notable shift in consumer demand towards exotic spices, driving market stability and increased trade activity within the bay leaf market.

By 2027, Thailand's Bay Leaf market is forecasted to achieve a stable growth rate of 4.33%, with China leading the Asia region, followed by India, Japan, Australia and South Korea.

The bay leaf market in Thailand is currently dominated by imports from India which account for over 75% of total supply volume coming into the country on average every year. Imports have grown steadily over this period with a compound annual growth rate exceeding 20%. Total import volumes have reached almost 8500 metric tones valued at roughly USD 662K since 2016 while domestic production remains relatively low at just under 200 tones per year primarily aimed towards local culinary application rather than export purposes.
The Thailand bay leaf market reflects the use of bay leaves as a fragrant herb in cooking, contributing depth of flavor to various dishes. Their application in Thai cuisine and their presence in global culinary traditions contribute to their market presence.
The Thailand bay leaf market encounters challenges in terms of maintaining consistent quality and ensuring proper post-harvest handling. Addressing factors like proper drying and storage is crucial to prevent deterioration and preserve flavor.
Bay leaves are essential in Thai cooking, offering a chance for businesses to meet the demand for premium-quality, locally-sourced bay leaves that enhance the flavor of various dishes.
The bay leaf market felt the reverberations of the pandemic. Fluctuating demand from both consumer and industrial segments, driven by changes in food consumption patterns, impacted the market dynamics. The pandemic also exposed vulnerabilities in supply chains, as restrictions and disruptions in transportation and logistics affected the sourcing and distribution of bay leaves.
The Thailand bay leaf market involves entities like Thai Quality Export 999 Co., Ltd., contributing to the production and distribution of bay leaves, popular for their aromatic qualities in cooking.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Bay Leaf Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Bay Leaf Market Revenues & Volume, 2020 & 2030F |
3.3 Thailand Bay Leaf Market - Industry Life Cycle |
3.4 Thailand Bay Leaf Market - Porter's Five Forces |
3.5 Thailand Bay Leaf Market Revenues & Volume Share, By Form, 2020 & 2030F |
3.6 Thailand Bay Leaf Market Revenues & Volume Share, By Application, 2020 & 2030F |
3.7 Thailand Bay Leaf Market Revenues & Volume Share, By Distribution Channel, 2020 & 2030F |
4 Thailand Bay Leaf Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Thailand Bay Leaf Market Trends |
6 Thailand Bay Leaf Market, By Types |
6.1 Thailand Bay Leaf Market, By Form |
6.1.1 Overview and Analysis |
6.1.2 Thailand Bay Leaf Market Revenues & Volume, By Form, 2020-2030F |
6.1.3 Thailand Bay Leaf Market Revenues & Volume, By Whole, 2020-2030F |
6.1.4 Thailand Bay Leaf Market Revenues & Volume, By Powder, 2020-2030F |
6.2 Thailand Bay Leaf Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Thailand Bay Leaf Market Revenues & Volume, By Food and beverages industry, 2020-2030F |
6.2.3 Thailand Bay Leaf Market Revenues & Volume, By Pharmaceutical, 2020-2030F |
6.2.4 Thailand Bay Leaf Market Revenues & Volume, By Personal care & Cosmetic, 2020-2030F |
6.2.5 Thailand Bay Leaf Market Revenues & Volume, By Others, 2020-2030F |
6.3 Thailand Bay Leaf Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Thailand Bay Leaf Market Revenues & Volume, By Business to Business (B2B), 2020-2030F |
6.3.3 Thailand Bay Leaf Market Revenues & Volume, By Business to Consumers (B2C), 2020-2030F |
7 Thailand Bay Leaf Market Import-Export Trade Statistics |
7.1 Thailand Bay Leaf Market Export to Major Countries |
7.2 Thailand Bay Leaf Market Imports from Major Countries |
8 Thailand Bay Leaf Market Key Performance Indicators |
9 Thailand Bay Leaf Market - Opportunity Assessment |
9.1 Thailand Bay Leaf Market Opportunity Assessment, By Form, 2020 & 2030F |
9.2 Thailand Bay Leaf Market Opportunity Assessment, By Application, 2020 & 2030F |
9.3 Thailand Bay Leaf Market Opportunity Assessment, By Distribution Channel, 2020 & 2030F |
10 Thailand Bay Leaf Market - Competitive Landscape |
10.1 Thailand Bay Leaf Market Revenue Share, By Companies, 2023 |
10.2 Thailand Bay Leaf Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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