Product Code: ETC4428986 | Publication Date: Jul 2023 | Updated Date: Feb 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
Cloud advertising is a significant component of the digital marketing landscape in Thailand. Businesses are utilizing cloud-based advertising platforms to reach their target audiences and track campaign performance effectively.
The Cloud Advertising market in Thailand is witnessing significant growth, driven by the shift towards digital advertising platforms and the adoption of cloud-based solutions for targeted and data-driven advertising campaigns. Cloud advertising services include programmatic advertising, ad servers, and analytics tools for optimizing ad performance. The market expansion is propelled by the growth of online advertising, the demand for personalized and measurable ad experiences, and the imperative for businesses in Thailand to leverage cloud advertising platforms for reaching and engaging their target audiences in a dynamic and competitive digital landscape.
In the Thailand Cloud Advertising Market, advertisers encounter challenges related to ad fraud, viewability, and accurate targeting. As digital advertising grows, ensuring the effectiveness of campaigns and addressing concerns about transparency and metrics become critical factors for market players.
The Thailand Cloud Advertising Market has experienced notable shifts influenced by the COVID-19 pandemic, reshaping how advertisers and marketers leverage cloud-based platforms for targeted and data-driven advertising campaigns, increased reach, and personalized customer experiences. With changes in consumer behavior and an increased reliance on digital channels, businesses in Thailand are adopting Cloud Advertising solutions for dynamic and personalized advertising strategies. The pandemic has accelerated the adoption of technology-driven platforms in the Cloud Advertising market, emphasizing the importance of adaptive and data-centric advertising solutions. As businesses in Thailand pivot to digital advertising, the Cloud Advertising market plays a crucial role in providing innovative and adaptive solutions in the post-pandemic era.
In the Thailand Cloud Advertising market, major players such as Google Ads, Facebook Ads, and Amazon Advertising are pivotal in providing advertising solutions that leverage cloud platforms for targeted and data-driven campaigns. These companies offer platforms that enable businesses in Thailand to reach their target audiences through online advertising and marketing. As digital advertising continues to evolve, the Cloud Advertising market becomes crucial for delivering personalized and effective advertising experiences, and these industry leaders are at the forefront of shaping the cloud advertising landscape.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Cloud Advertising Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Cloud Advertising Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Cloud Advertising Market - Industry Life Cycle |
3.4 Thailand Cloud Advertising Market - Porter's Five Forces |
3.5 Thailand Cloud Advertising Market Revenues & Volume Share, By Application , 2021 & 2031F |
3.6 Thailand Cloud Advertising Market Revenues & Volume Share, By Component, 2021 & 2031F |
3.7 Thailand Cloud Advertising Market Revenues & Volume Share, By Vertical , 2021 & 2031F |
3.8 Thailand Cloud Advertising Market Revenues & Volume Share, By Organization Size, 2021 & 2031F |
4 Thailand Cloud Advertising Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Thailand Cloud Advertising Market Trends |
6 Thailand Cloud Advertising Market, By Types |
6.1 Thailand Cloud Advertising Market, By Application |
6.1.1 Overview and Analysis |
6.1.2 Thailand Cloud Advertising Market Revenues & Volume, By Application , 2021-2031F |
6.1.3 Thailand Cloud Advertising Market Revenues & Volume, By Campaign Management, 2021-2031F |
6.1.4 Thailand Cloud Advertising Market Revenues & Volume, By Customer Management, 2021-2031F |
6.1.5 Thailand Cloud Advertising Market Revenues & Volume, By Experience Management, 2021-2031F |
6.1.6 Thailand Cloud Advertising Market Revenues & Volume, By Analytics and Insights, 2021-2031F |
6.1.7 Thailand Cloud Advertising Market Revenues & Volume, By Real-Time Engagement, 2021-2031F |
6.2 Thailand Cloud Advertising Market, By Component |
6.2.1 Overview and Analysis |
6.2.2 Thailand Cloud Advertising Market Revenues & Volume, By Platforms, 2021-2031F |
6.2.3 Thailand Cloud Advertising Market Revenues & Volume, By Services, 2021-2031F |
6.3 Thailand Cloud Advertising Market, By Vertical |
6.3.1 Overview and Analysis |
6.3.2 Thailand Cloud Advertising Market Revenues & Volume, By Retail and Consumer Goods, 2021-2031F |
6.3.3 Thailand Cloud Advertising Market Revenues & Volume, By Media and Entertainment, 2021-2031F |
6.3.4 Thailand Cloud Advertising Market Revenues & Volume, By Travel and Hospitality, 2021-2031F |
6.3.5 Thailand Cloud Advertising Market Revenues & Volume, By BFSI, 2021-2031F |
6.3.6 Thailand Cloud Advertising Market Revenues & Volume, By Telecommunications, 2021-2031F |
6.3.7 Thailand Cloud Advertising Market Revenues & Volume, By Manufacturing, 2021-2031F |
6.3.8 Thailand Cloud Advertising Market Revenues & Volume, By Others, 2021-2031F |
6.3.9 Thailand Cloud Advertising Market Revenues & Volume, By Others, 2021-2031F |
6.4 Thailand Cloud Advertising Market, By Organization Size |
6.4.1 Overview and Analysis |
6.4.2 Thailand Cloud Advertising Market Revenues & Volume, By Large Enterprises, 2021-2031F |
6.4.3 Thailand Cloud Advertising Market Revenues & Volume, By SMEs, 2021-2031F |
7 Thailand Cloud Advertising Market Import-Export Trade Statistics |
7.1 Thailand Cloud Advertising Market Export to Major Countries |
7.2 Thailand Cloud Advertising Market Imports from Major Countries |
8 Thailand Cloud Advertising Market Key Performance Indicators |
9 Thailand Cloud Advertising Market - Opportunity Assessment |
9.1 Thailand Cloud Advertising Market Opportunity Assessment, By Application , 2021 & 2031F |
9.2 Thailand Cloud Advertising Market Opportunity Assessment, By Component, 2021 & 2031F |
9.3 Thailand Cloud Advertising Market Opportunity Assessment, By Vertical , 2021 & 2031F |
9.4 Thailand Cloud Advertising Market Opportunity Assessment, By Organization Size, 2021 & 2031F |
10 Thailand Cloud Advertising Market - Competitive Landscape |
10.1 Thailand Cloud Advertising Market Revenue Share, By Companies, 2024 |
10.2 Thailand Cloud Advertising Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |