| Product Code: ETC179864 | Publication Date: Jan 2022 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
In the Thailand couscous market, the import trend showed a notable growth rate of 10.2% from 2023 to 2024, with a compound annual growth rate (CAGR) of 10.47% for the period 2020-2024. This import momentum can be attributed to the increasing popularity of international cuisines in Thailand, driving demand for couscous products.
The Couscous market in Thailand is projected to grow at a growing growth rate of 5.54% by 2027, within the Asia region led by China, along with other countries like India, Japan, Australia and South Korea, collectively shaping a dynamic and evolving market environment driven by innovation and increasing adoption of emerging technologies.

The couscous market in Thailand was valued at USD 14 million in 2018 and is projected to witness significant growth owing mainly due to growing preference towards healthy prepared meals coupled with increasing disposable incomes amongst local population thus having positive impacts on overall couscous consumption across country. Additionally, rising trend amongst millennials regarding ready-to-heat or easy cook meal options are also positively influencing overall sales volumes as couscous provides an ideal solution for quick preparation time while maintaining nutritional values.
In the Thailand couscous market, changing dietary preferences and increasing interest in world cuisines contribute to its growth. Couscous, a staple in North African cuisine, has gained popularity as a versatile and quick-cooking grain option.
The Thailand couscous market encounters challenges due to its relatively unfamiliar nature in Thai cuisine. Introducing couscous as a versatile and healthy grain option requires culinary education and innovation.
As global palates expand, the couscous market in Thailand can provide a unique avenue for growth. Entrepreneurs can introduce this versatile grain alternative, catering to health-conscious consumers seeking diverse and convenient meal options.
The Thailand couscous market experienced changes in consumer preferences during the pandemic, with more people exploring diverse cuisines at home. This led to an increased demand for couscous and related products.
The Thailand couscous market involves companies like CP Group, producing couscous as a convenient and versatile food product.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Couscous Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Couscous Market Revenues & Volume, 2020 & 2030F |
3.3 Thailand Couscous Market - Industry Life Cycle |
3.4 Thailand Couscous Market - Porter's Five Forces |
3.5 Thailand Couscous Market Revenues & Volume Share, By Thickness, 2020 & 2030F |
3.6 Thailand Couscous Market Revenues & Volume Share, By Distribution Channel, 2020 & 2030F |
4 Thailand Couscous Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness among Thai consumers |
4.2.2 Growing interest in international cuisine and food diversity |
4.2.3 Rising disposable income leading to higher spending on premium food products |
4.3 Market Restraints |
4.3.1 Limited availability and awareness of couscous compared to traditional Thai foods |
4.3.2 High competition from local rice and noodle dishes |
4.3.3 Price sensitivity among price-conscious consumers |
5 Thailand Couscous Market Trends |
6 Thailand Couscous Market, By Types |
6.1 Thailand Couscous Market, By Thickness |
6.1.1 Overview and Analysis |
6.1.2 Thailand Couscous Market Revenues & Volume, By Thickness, 2020-2030F |
6.1.3 Thailand Couscous Market Revenues & Volume, By Fine Couscous, 2020-2030F |
6.1.4 Thailand Couscous Market Revenues & Volume, By Medium Couscous, 2020-2030F |
6.1.5 Thailand Couscous Market Revenues & Volume, By Thick Couscous, 2020-2030F |
6.2 Thailand Couscous Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Thailand Couscous Market Revenues & Volume, By Supermarkets and Hypermarkets, 2020-2030F |
6.2.3 Thailand Couscous Market Revenues & Volume, By Independent Retailers, 2020-2030F |
6.2.4 Thailand Couscous Market Revenues & Volume, By Convenience Stores, 2020-2030F |
6.2.5 Thailand Couscous Market Revenues & Volume, By Speciality Stores, 2020-2030F |
6.2.6 Thailand Couscous Market Revenues & Volume, By Online, 2020-2030F |
6.2.7 Thailand Couscous Market Revenues & Volume, By Others, 2020-2030F |
7 Thailand Couscous Market Import-Export Trade Statistics |
7.1 Thailand Couscous Market Export to Major Countries |
7.2 Thailand Couscous Market Imports from Major Countries |
8 Thailand Couscous Market Key Performance Indicators |
8.1 Number of new couscous product launches in Thailand |
8.2 Percentage increase in couscous consumption per capita |
8.3 Growth in the number of specialty stores or restaurants offering couscous dishes |
8.4 Number of collaborations between Thai and international couscous brands |
8.5 Increase in online searches or social media mentions related to couscous in Thailand |
9 Thailand Couscous Market - Opportunity Assessment |
9.1 Thailand Couscous Market Opportunity Assessment, By Thickness, 2020 & 2030F |
9.2 Thailand Couscous Market Opportunity Assessment, By Distribution Channel, 2020 & 2030F |
10 Thailand Couscous Market - Competitive Landscape |
10.1 Thailand Couscous Market Revenue Share, By Companies, 2023 |
10.2 Thailand Couscous Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |