Product Code: ETC4402106 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
Thailand customer relationship management (CRM) analytics market is expanding as companies seek to better understand and engage with their customers. CRM analytics solutions help businesses enhance customer relationships and drive sales growth.
The Thailand CRM Analytics market is witnessing substantial growth, driven by the adoption of analytics solutions that focus on customer relationship management data to enhance customer engagement and satisfaction. CRM Analytics solutions provide insights into customer behavior, preferences, and trends, enabling organizations to personalize interactions and improve customer relationships. The market growth is fueled by the increasing emphasis on customer-centric strategies, the desire for targeted marketing, and the recognition of CRM Analytics as a key technology for understanding and optimizing customer interactions. As Thailand businesses prioritize customer experience, the CRM Analytics market is expected to be a crucial enabler of customer-centric business strategies.
The Customer Relationship Management (CRM) Analytics market in Thailand encounters challenges related to the integration of CRM systems with analytics tools. Ensuring a unified view of customer data and overcoming data quality issues are persistent challenges. Additionally, organizations grapple with extracting actionable insights from vast amounts of customer data, impacting the ability to enhance customer relationships effectively.
The Customer Relationship Management (CRM) Analytics market in Thailand experienced robust growth during the COVID-19 pandemic as businesses prioritized customer-centric strategies and sought to derive actionable insights from customer data. With the increased focus on enhancing customer experiences and optimizing marketing efforts, the demand for CRM analytics solutions surged. The market responded by providing tools that analyze customer interactions, preferences, and behaviors, empowering organizations to make informed decisions and build stronger, more personalized relationships with their customers. In the era of customer-centric business strategies, the CRM Analytics market in Thailand continues to be a pivotal asset, helping organizations leverage data for improved customer engagement and loyalty.
DTAC and True Corporation play a significant role in shaping the Thailand Customer Relationship Management (CRM) Analytics market. These companies offer CRM analytics solutions that help organizations analyze customer data to improve engagement, retention, and overall customer satisfaction. By leveraging customer insights, these solutions enable businesses in Thailand to enhance their customer-centric strategies.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand CRM Analytics Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand CRM Analytics Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand CRM Analytics Market - Industry Life Cycle |
3.4 Thailand CRM Analytics Market - Porter's Five Forces |
3.5 Thailand CRM Analytics Market Revenues & Volume Share, By Type , 2021 & 2031F |
3.6 Thailand CRM Analytics Market Revenues & Volume Share, By End Users, 2021 & 2031F |
3.7 Thailand CRM Analytics Market Revenues & Volume Share, By Vertical, 2021 & 2031F |
3.8 Thailand CRM Analytics Market Revenues & Volume Share, By Deployment, 2021 & 2031F |
4 Thailand CRM Analytics Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing adoption of digital technologies in Thailand |
4.2.2 Growing focus on customer retention and engagement strategies |
4.2.3 Rising demand for data-driven decision making in businesses |
4.3 Market Restraints |
4.3.1 Lack of skilled professionals in CRM analytics in Thailand |
4.3.2 Data privacy and security concerns |
4.3.3 High initial investment required for implementing CRM analytics solutions |
5 Thailand CRM Analytics Market Trends |
6 Thailand CRM Analytics Market, By Types |
6.1 Thailand CRM Analytics Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand CRM Analytics Market Revenues & Volume, By Type , 2021-2031F |
6.1.3 Thailand CRM Analytics Market Revenues & Volume, By Sales Analytics, 2021-2031F |
6.1.4 Thailand CRM Analytics Market Revenues & Volume, By Customer Analytics, 2021-2031F |
6.1.5 Thailand CRM Analytics Market Revenues & Volume, By Contact Center Analytics, 2021-2031F |
6.1.6 Thailand CRM Analytics Market Revenues & Volume, By Marketing Analytics, 2021-2031F |
6.1.7 Thailand CRM Analytics Market Revenues & Volume, By Web & Social Media Analytics, 2021-2031F |
6.2 Thailand CRM Analytics Market, By End Users |
6.2.1 Overview and Analysis |
6.2.2 Thailand CRM Analytics Market Revenues & Volume, By Large Enterprises, 2021-2031F |
6.2.3 Thailand CRM Analytics Market Revenues & Volume, By Small and Medium Businesses, 2021-2031F |
6.3 Thailand CRM Analytics Market, By Vertical |
6.3.1 Overview and Analysis |
6.3.2 Thailand CRM Analytics Market Revenues & Volume, By Banking, financial services and Insurance (BFSI), 2021-2031F |
6.3.3 Thailand CRM Analytics Market Revenues & Volume, By Telecommunications and IT, 2021-2031F |
6.3.4 Thailand CRM Analytics Market Revenues & Volume, By Retail & Wholesales, 2021-2031F |
6.3.5 Thailand CRM Analytics Market Revenues & Volume, By Energy and Utilities, 2021-2031F |
6.3.6 Thailand CRM Analytics Market Revenues & Volume, By Manufacturing, 2021-2031F |
6.3.7 Thailand CRM Analytics Market Revenues & Volume, By Healthcare and life science, 2021-2031F |
6.3.8 Thailand CRM Analytics Market Revenues & Volume, By Media and Entertainment, 2021-2031F |
6.3.9 Thailand CRM Analytics Market Revenues & Volume, By Media and Entertainment, 2021-2031F |
6.4 Thailand CRM Analytics Market, By Deployment |
6.4.1 Overview and Analysis |
6.4.2 Thailand CRM Analytics Market Revenues & Volume, By On-premise, 2021-2031F |
6.4.3 Thailand CRM Analytics Market Revenues & Volume, By Cloud, 2021-2031F |
7 Thailand CRM Analytics Market Import-Export Trade Statistics |
7.1 Thailand CRM Analytics Market Export to Major Countries |
7.2 Thailand CRM Analytics Market Imports from Major Countries |
8 Thailand CRM Analytics Market Key Performance Indicators |
8.1 Customer Lifetime Value (CLV) |
8.2 Customer Churn Rate |
8.3 Customer Satisfaction Score (CSAT) |
8.4 Average Response Time for Customer Inquiries |
8.5 Return on Investment (ROI) from CRM analytics implementation |
9 Thailand CRM Analytics Market - Opportunity Assessment |
9.1 Thailand CRM Analytics Market Opportunity Assessment, By Type , 2021 & 2031F |
9.2 Thailand CRM Analytics Market Opportunity Assessment, By End Users, 2021 & 2031F |
9.3 Thailand CRM Analytics Market Opportunity Assessment, By Vertical, 2021 & 2031F |
9.4 Thailand CRM Analytics Market Opportunity Assessment, By Deployment, 2021 & 2031F |
10 Thailand CRM Analytics Market - Competitive Landscape |
10.1 Thailand CRM Analytics Market Revenue Share, By Companies, 2024 |
10.2 Thailand CRM Analytics Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |