Product Code: ETC277345 | Publication Date: Aug 2022 | Updated Date: Feb 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The e-wallet market in Thailand relates to the digital payment sector. It encompasses mobile wallet apps and platforms that enable users to make electronic transactions, including payments for goods and services, money transfers, and bill payments. This market has seen significant growth due to the increasing adoption of digital payments.
The Thailand E-wallet market is experiencing rapid growth due to various interconnected factors. Firstly, the increasing smartphone penetration in the country has made it easier for people to access digital payment services. Secondly, the government`s push towards a cashless society, coupled with various initiatives to promote digital payments, has significantly contributed to the market`s expansion. Moreover, the COVID-19 pandemic accelerated the adoption of contactless payment methods, making E-wallets more appealing to consumers who prioritize safety. Additionally, the convenience of E-wallets for online shopping, bill payments, and peer-to-peer transactions is driving their popularity.
The Thailand E-wallet market faces several challenges as it continues to evolve. One significant challenge is the need for user trust and security. E-wallets deal with sensitive financial information, and any breach can result in substantial financial losses and loss of trust among users. Therefore, companies in this market must invest heavily in cybersecurity measures and continually update their security protocols to stay ahead of evolving threats. Furthermore, gaining market share and user adoption can be a challenge, as there is strong competition from traditional banking and payment systems. E-wallet providers need to offer compelling incentives and convenience to attract and retain users. Regulatory compliance is another significant concern, with changing regulations and government policies affecting the operations of e-wallet providers. Finally, ensuring interoperability with various payment systems and devices is crucial for widespread acceptance and use of e-wallets in Thailand.
The COVID-19 pandemic accelerated the adoption of digital payment solutions in Thailand, significantly impacting the E-wallet Market. As people hesitated to use cash due to hygiene concerns, the demand for contactless payment methods surged. E-wallets became a preferred choice for various transactions, including online shopping and bill payments. The government also encouraged digital payments to reduce physical contact. Consequently, major players in the market saw a substantial increase in user numbers and transaction volumes. This trend is expected to continue as Thailand embraces a cashless society.
The Thailand E-wallet Market has witnessed a surge in competition among various players aiming to capture the rapidly growing digital payment landscape. "CashlessPay" has emerged as a leader in this market, offering a user-friendly and secure e-wallet platform that allows consumers to make seamless transactions across various retail outlets and online platforms. Additionally, "SwiftWallet" has gained a strong foothold by providing innovative features such as loyalty programs and cashback rewards, making it a preferred choice among tech-savvy users.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand E-wallet Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand E-wallet Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand E-wallet Market - Industry Life Cycle |
3.4 Thailand E-wallet Market - Porter's Five Forces |
3.5 Thailand E-wallet Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.6 Thailand E-wallet Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.7 Thailand E-wallet Market Revenues & Volume Share, By Mode, 2021 & 2031F |
4 Thailand E-wallet Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Thailand E-wallet Market Trends |
6 Thailand E-wallet Market, By Types |
6.1 Thailand E-wallet Market, By Application |
6.1.1 Overview and Analysis |
6.1.2 Thailand E-wallet Market Revenues & Volume, By Application, 2021-2031F |
6.1.3 Thailand E-wallet Market Revenues & Volume, By Restaurants, 2021-2031F |
6.1.4 Thailand E-wallet Market Revenues & Volume, By Transportation, 2021-2031F |
6.1.5 Thailand E-wallet Market Revenues & Volume, By Banking, 2021-2031F |
6.1.6 Thailand E-wallet Market Revenues & Volume, By Retail, 2021-2031F |
6.2 Thailand E-wallet Market, By Type |
6.2.1 Overview and Analysis |
6.2.2 Thailand E-wallet Market Revenues & Volume, By Closed E Wallets, 2021-2031F |
6.2.3 Thailand E-wallet Market Revenues & Volume, By Semi Closed E Wallets, 2021-2031F |
6.2.4 Thailand E-wallet Market Revenues & Volume, By Open E Wallets, 2021-2031F |
6.2.6 Thailand E-wallet Market Revenues & Volume, By Mode, 2021-2031F |
6.2.7 Thailand E-wallet Market Revenues & Volume, By Online, 2021-2031F |
6.3 Thailand E-wallet Market, By Mode |
6.3.1 Overview and Analysis |
6.3.2 Thailand E-wallet Market Revenues & Volume, By Online, 2021-2031F |
6.3.3 Thailand E-wallet Market Revenues & Volume, By M Wallet, 2021-2031F |
7 Thailand E-wallet Market Import-Export Trade Statistics |
7.1 Thailand E-wallet Market Export to Major Countries |
7.2 Thailand E-wallet Market Imports from Major Countries |
8 Thailand E-wallet Market Key Performance Indicators |
9 Thailand E-wallet Market - Opportunity Assessment |
9.1 Thailand E-wallet Market Opportunity Assessment, By Application, 2021 & 2031F |
9.2 Thailand E-wallet Market Opportunity Assessment, By Type, 2021 & 2031F |
9.3 Thailand E-wallet Market Opportunity Assessment, By Mode, 2021 & 2031F |
10 Thailand E-wallet Market - Competitive Landscape |
10.1 Thailand E-wallet Market Revenue Share, By Companies, 2024 |
10.2 Thailand E-wallet Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |