Thailand Fermented Tea Market | Size, Forecast, COVID-19 IMPACT, Trends, Share, Companies, Revenue, Industry, Growth, Analysis & Value

Thailand Fermented Tea Market Synopsis

The fermented tea market in Thailand is estimated to be worth about THB 4.3 billion (USD 133 million) in 2020, growing at a CAGR of 4.4%. The main factors driving the growth of the market are increasing demand for healthy beverages and rising disposable incomes among Thai consumers. In terms of volume, the market was estimated to reach 8,857 tons in 2020.

Drivers of the Market

The Thailand fermented tea market is driven by the increasing consumer interest in probiotic-rich and health-enhancing beverages. Fermented tea, such as kombucha, is gaining popularity for its potential gut health benefits and unique flavors, appealing to health-conscious consumers seeking alternatives to traditional beverages.

Challenges of the Market

The Thailand fermented tea market faces challenges in establishing consumer awareness and acceptance of fermented tea products. While traditional fermented teas have a cultural significance, promoting the health benefits and distinguishing these products from other beverages can be a hurdle in a market dominated by more mainstream options.

Trends & Oppourtunites of the Market

The fermented tea market, encompassing kombucha and other probiotic-rich beverages, is on the rise. Entrepreneurs can tap into this trend by producing and marketing unique fermented tea blends with health benefits.

COVID-19 Impact on the Market

The COVID-19 pandemic had a notable impact on Thailand`s spice and beverage markets, including the fermented tea market. With lockdowns and social distancing measures in place, traditional channels of selling fermented tea, like local markets and cafes, experienced disruptions in sales. However, there was a shift towards online sales platforms and homebrewing as consumers sought alternatives to their favorite brews. The pandemic also underscored the importance of health and wellness, potentially boosting the popularity of fermented tea for its probiotic benefits.

Key Players in the Market

In the Thailand fermented tea market, several key players contribute to the production and distribution of a variety of fermented tea products. Companies such as Boon Rawd Brewery Co., Ltd., known for its Singha brand, and ThaiCraft Warehouse Co., Ltd., with its popular kombucha offerings, are prominent participants in this market. Additionally, establishments like Tea of Joy Co., Ltd., and Kombucha Thailand are actively involved in crafting and promoting fermented tea beverages. These key players play a vital role in meeting the growing demand for health-conscious and flavorful fermented tea options, offering consumers a diverse range of choices in the thriving Thai fermented tea market.

Key Highlights of the Report:

• Thailand Fermented Tea Market Outlook
• Market Size of Thailand Fermented Tea Market, 2023
• Forecast of Thailand Fermented Tea Market, 2030
• Historical Data and Forecast of Thailand Fermented Tea Revenues & Volume for the Period 2020-2030
• Thailand Fermented Tea Market Trend Evolution
• Thailand Fermented Tea Market Drivers and Challenges
• Thailand Fermented Tea Price Trends
• Thailand Fermented Tea Porter's Five Forces
• Thailand Fermented Tea Industry Life Cycle
• Historical Data and Forecast of Thailand Fermented Tea Market Revenues & Volume By Product for the Period 2020-2030
• Historical Data and Forecast of Thailand Fermented Tea Market Revenues & Volume By Kombucha for the Period 2020-2030
• Historical Data and Forecast of Thailand Fermented Tea Market Revenues & Volume By Pu-Erh for the Period 2020-2030
• Historical Data and Forecast of Thailand Fermented Tea Market Revenues & Volume By Other Dark Teas for the Period 2020-2030
• Historical Data and Forecast of Thailand Fermented Tea Market Revenues & Volume By Distribution Channel for the Period 2020-2030
• Historical Data and Forecast of Thailand Fermented Tea Market Revenues & Volume By Online for the Period 2020-2030
• Historical Data and Forecast of Thailand Fermented Tea Market Revenues & Volume By Offline for the Period 2020-2030
• Thailand Fermented Tea Import Export Trade Statistics
• Market Opportunity Assessment By Product
• Market Opportunity Assessment By Distribution Channel
• Thailand Fermented Tea Top Companies Market Share
• Thailand Fermented Tea Competitive Benchmarking By Technical and Operational Parameters
• Thailand Fermented Tea Company Profiles
• Thailand Fermented Tea Key Strategic Recommendations