| Product Code: ETC4398146 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
Human Resources (HR) analytics is gaining significance in Thailand as organizations strive to optimize their workforce and enhance employee satisfaction. HR analytics tools provide insights into talent acquisition, employee performance, and retention. The Thailand HR Analytics market is growing as businesses recognize the importance of data-driven HR strategies in attracting, developing, and retaining top talent.
The Thailand HR Analytics market is witnessing substantial growth, driven by the adoption of analytics solutions to optimize human resources processes, enhance workforce management, and improve employee engagement. HR Analytics solutions analyze data from various HR processes, providing insights for talent acquisition, performance management, and employee retention. The market growth is propelled by the increasing recognition of HR analytics as a strategic tool for workforce planning, the desire for data-driven HR decisions, and the application of analytics to enhance overall employee experiences. As Thailand businesses prioritize talent management and employee well-being, the HR Analytics market is poised to be a key facilitator of informed and strategic HR practices.
In the Thailand HR Analytics Market, challenges include the ethical use of employee data and ensuring fair and unbiased decision-making. Overcoming resistance to data-driven HR practices and building a culture of trust around analytics-driven insights are critical. Addressing concerns about data accuracy and reliability also poses challenges in this market.
The HR Analytics market in Thailand underwent notable expansion during the COVID-19 pandemic, as organizations recognized the value of data-driven insights in managing workforce dynamics and enhancing employee experiences. With the increased focus on talent management and employee engagement, the demand for HR analytics solutions surged. The market responded by providing tools that analyze HR data to optimize recruitment, performance management, and employee satisfaction. In the era of people analytics, the HR Analytics market in Thailand continues to be a strategic asset, supporting organizations in making informed decisions to attract, retain, and develop top talent.
Samart Corporation and CS Loxinfo Corporation play a significant role in the Thailand HR Analytics market. These companies offer HR analytics solutions that analyze workforce data to provide insights into employee performance, engagement, and retention. By leveraging analytics, HR departments in Thailand optimize talent management, recruitment, and strategic workforce planning.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand HR Analytics Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand HR Analytics Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand HR Analytics Market - Industry Life Cycle |
3.4 Thailand HR Analytics Market - Porter's Five Forces |
3.5 Thailand HR Analytics Market Revenues & Volume Share, By Application Area , 2021 & 2031F |
3.6 Thailand HR Analytics Market Revenues & Volume Share, By Vertical , 2021 & 2031F |
3.7 Thailand HR Analytics Market Revenues & Volume Share, By Component, 2021 & 2031F |
3.8 Thailand HR Analytics Market Revenues & Volume Share, By Deployment Type, 2021 & 2031F |
3.9 Thailand HR Analytics Market Revenues & Volume Share, By Organization Size, 2021 & 2031F |
4 Thailand HR Analytics Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for data-driven HR decision making |
4.2.2 Adoption of advanced HR technologies and tools |
4.2.3 Emphasis on improving employee engagement and retention |
4.3 Market Restraints |
4.3.1 Data privacy and security concerns |
4.3.2 Lack of skilled professionals in HR analytics |
4.3.3 Resistance to change and traditional HR practices |
5 Thailand HR Analytics Market Trends |
6 Thailand HR Analytics Market, By Types |
6.1 Thailand HR Analytics Market, By Application Area |
6.1.1 Overview and Analysis |
6.1.2 Thailand HR Analytics Market Revenues & Volume, By Application Area , 2021-2031F |
6.1.3 Thailand HR Analytics Market Revenues & Volume, By Payroll, 2021-2031F |
6.1.4 Thailand HR Analytics Market Revenues & Volume, By Retention, 2021-2031F |
6.1.5 Thailand HR Analytics Market Revenues & Volume, By Recruitment, 2021-2031F |
6.1.6 Thailand HR Analytics Market Revenues & Volume, By Workforce Management, 2021-2031F |
6.1.7 Thailand HR Analytics Market Revenues & Volume, By Employee Engagement, 2021-2031F |
6.1.8 Thailand HR Analytics Market Revenues & Volume, By Employee Development, 2021-2031F |
6.2 Thailand HR Analytics Market, By Vertical |
6.2.1 Overview and Analysis |
6.2.2 Thailand HR Analytics Market Revenues & Volume, By Consumer goods and retail, 2021-2031F |
6.2.3 Thailand HR Analytics Market Revenues & Volume, By BFSI, 2021-2031F |
6.2.4 Thailand HR Analytics Market Revenues & Volume, By IT and telecom, 2021-2031F |
6.2.5 Thailand HR Analytics Market Revenues & Volume, By Manufacturing, 2021-2031F |
6.2.6 Thailand HR Analytics Market Revenues & Volume, By Healthcare, 2021-2031F |
6.2.7 Thailand HR Analytics Market Revenues & Volume, By Education, 2021-2031F |
6.3 Thailand HR Analytics Market, By Component |
6.3.1 Overview and Analysis |
6.3.2 Thailand HR Analytics Market Revenues & Volume, By Solutions, 2021-2031F |
6.3.3 Thailand HR Analytics Market Revenues & Volume, By Service, 2021-2031F |
6.4 Thailand HR Analytics Market, By Deployment Type |
6.4.1 Overview and Analysis |
6.4.2 Thailand HR Analytics Market Revenues & Volume, By On-premises, 2021-2031F |
6.4.3 Thailand HR Analytics Market Revenues & Volume, By Cloud, 2021-2031F |
6.5 Thailand HR Analytics Market, By Organization Size |
6.5.1 Overview and Analysis |
6.5.2 Thailand HR Analytics Market Revenues & Volume, By Large Enterprises, 2021-2031F |
6.5.3 Thailand HR Analytics Market Revenues & Volume, By Small and Medium-Sized Enterprises (SMEs), 2021-2031F |
7 Thailand HR Analytics Market Import-Export Trade Statistics |
7.1 Thailand HR Analytics Market Export to Major Countries |
7.2 Thailand HR Analytics Market Imports from Major Countries |
8 Thailand HR Analytics Market Key Performance Indicators |
8.1 Percentage increase in the number of organizations using HR analytics tools |
8.2 Average time taken to implement HR analytics solutions |
8.3 Percentage improvement in employee productivity attributed to HR analytics adoption |
9 Thailand HR Analytics Market - Opportunity Assessment |
9.1 Thailand HR Analytics Market Opportunity Assessment, By Application Area , 2021 & 2031F |
9.2 Thailand HR Analytics Market Opportunity Assessment, By Vertical , 2021 & 2031F |
9.3 Thailand HR Analytics Market Opportunity Assessment, By Component, 2021 & 2031F |
9.4 Thailand HR Analytics Market Opportunity Assessment, By Deployment Type, 2021 & 2031F |
9.5 Thailand HR Analytics Market Opportunity Assessment, By Organization Size, 2021 & 2031F |
10 Thailand HR Analytics Market - Competitive Landscape |
10.1 Thailand HR Analytics Market Revenue Share, By Companies, 2024 |
10.2 Thailand HR Analytics Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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