Thailand HR Analytics Market (2025-2031) Outlook | Trends, Value, Analysis, Size, Forecast, Companies, Share, Industry, Growth & Revenue

Market Forecast By Application Area (Payroll, Retention, Recruitment, Workforce Management, Employee Engagement, Employee Development), By Vertical (Consumer goods and retail, BFSI, IT and telecom, Manufacturing, Healthcare, Education, Others), By Component (Solutions, Service), By Deployment Type (On-premises, Cloud), By Organization Size (Large Enterprises, Small and Medium-Sized Enterprises (SMEs)) And Competitive Landscape
Product Code: ETC4398146 Publication Date: Jul 2023 Updated Date: Aug 2025 Product Type: Report
Publisher: 6Wresearch No. of Pages: 85 No. of Figures: 45 No. of Tables: 25

Thailand HR Analytics Market Synopsis

Human Resources (HR) analytics is gaining significance in Thailand as organizations strive to optimize their workforce and enhance employee satisfaction. HR analytics tools provide insights into talent acquisition, employee performance, and retention. The Thailand HR Analytics market is growing as businesses recognize the importance of data-driven HR strategies in attracting, developing, and retaining top talent.

Drivers of the Market

The Thailand HR Analytics market is witnessing substantial growth, driven by the adoption of analytics solutions to optimize human resources processes, enhance workforce management, and improve employee engagement. HR Analytics solutions analyze data from various HR processes, providing insights for talent acquisition, performance management, and employee retention. The market growth is propelled by the increasing recognition of HR analytics as a strategic tool for workforce planning, the desire for data-driven HR decisions, and the application of analytics to enhance overall employee experiences. As Thailand businesses prioritize talent management and employee well-being, the HR Analytics market is poised to be a key facilitator of informed and strategic HR practices.

Challenges of the Market

In the Thailand HR Analytics Market, challenges include the ethical use of employee data and ensuring fair and unbiased decision-making. Overcoming resistance to data-driven HR practices and building a culture of trust around analytics-driven insights are critical. Addressing concerns about data accuracy and reliability also poses challenges in this market.

COVID-19 Impact on the Market

The HR Analytics market in Thailand underwent notable expansion during the COVID-19 pandemic, as organizations recognized the value of data-driven insights in managing workforce dynamics and enhancing employee experiences. With the increased focus on talent management and employee engagement, the demand for HR analytics solutions surged. The market responded by providing tools that analyze HR data to optimize recruitment, performance management, and employee satisfaction. In the era of people analytics, the HR Analytics market in Thailand continues to be a strategic asset, supporting organizations in making informed decisions to attract, retain, and develop top talent.

Key Players in the Market

Samart Corporation and CS Loxinfo Corporation play a significant role in the Thailand HR Analytics market. These companies offer HR analytics solutions that analyze workforce data to provide insights into employee performance, engagement, and retention. By leveraging analytics, HR departments in Thailand optimize talent management, recruitment, and strategic workforce planning.

Key Highlights of the Report:

  • Thailand HR Analytics Market Outlook
  • Market Size of Thailand HR Analytics Market, 2024
  • Forecast of Thailand HR Analytics Market, 2031
  • Historical Data and Forecast of Thailand HR Analytics Revenues & Volume for the Period 2021-2031
  • Thailand HR Analytics Market Trend Evolution
  • Thailand HR Analytics Market Drivers and Challenges
  • Thailand HR Analytics Price Trends
  • Thailand HR Analytics Porter's Five Forces
  • Thailand HR Analytics Industry Life Cycle
  • Historical Data and Forecast of Thailand HR Analytics Market Revenues & Volume By Application Area for the Period 2021-2031
  • Historical Data and Forecast of Thailand HR Analytics Market Revenues & Volume By Payroll for the Period 2021-2031
  • Historical Data and Forecast of Thailand HR Analytics Market Revenues & Volume By Retention for the Period 2021-2031
  • Historical Data and Forecast of Thailand HR Analytics Market Revenues & Volume By Recruitment for the Period 2021-2031
  • Historical Data and Forecast of Thailand HR Analytics Market Revenues & Volume By Workforce Management for the Period 2021-2031
  • Historical Data and Forecast of Thailand HR Analytics Market Revenues & Volume By Employee Engagement for the Period 2021-2031
  • Historical Data and Forecast of Thailand HR Analytics Market Revenues & Volume By Employee Development for the Period 2021-2031
  • Historical Data and Forecast of Thailand HR Analytics Market Revenues & Volume By Vertical for the Period 2021-2031
  • Historical Data and Forecast of Thailand HR Analytics Market Revenues & Volume By Consumer goods and retail for the Period 2021-2031
  • Historical Data and Forecast of Thailand HR Analytics Market Revenues & Volume By BFSI for the Period 2021-2031
  • Historical Data and Forecast of Thailand HR Analytics Market Revenues & Volume By IT and telecom for the Period 2021-2031
  • Historical Data and Forecast of Thailand HR Analytics Market Revenues & Volume By Manufacturing for the Period 2021-2031
  • Historical Data and Forecast of Thailand HR Analytics Market Revenues & Volume By Healthcare for the Period 2021-2031
  • Historical Data and Forecast of Thailand HR Analytics Market Revenues & Volume By Education for the Period 2021-2031
  • Historical Data and Forecast of Thailand HR Analytics Market Revenues & Volume By Others for the Period 2021-2031
  • Historical Data and Forecast of Thailand HR Analytics Market Revenues & Volume By Component for the Period 2021-2031
  • Historical Data and Forecast of Thailand HR Analytics Market Revenues & Volume By Solutions for the Period 2021-2031
  • Historical Data and Forecast of Thailand HR Analytics Market Revenues & Volume By Service for the Period 2021-2031
  • Historical Data and Forecast of Thailand HR Analytics Market Revenues & Volume By Deployment Type for the Period 2021-2031
  • Historical Data and Forecast of Thailand HR Analytics Market Revenues & Volume By On-premises for the Period 2021-2031
  • Historical Data and Forecast of Thailand HR Analytics Market Revenues & Volume By Cloud for the Period 2021-2031
  • Historical Data and Forecast of Thailand HR Analytics Market Revenues & Volume By Organization Size for the Period 2021-2031
  • Historical Data and Forecast of Thailand HR Analytics Market Revenues & Volume By Large Enterprises for the Period 2021-2031
  • Historical Data and Forecast of Thailand HR Analytics Market Revenues & Volume By Small and Medium-Sized Enterprises (SMEs) for the Period 2021-2031
  • Thailand HR Analytics Import Export Trade Statistics
  • Market Opportunity Assessment By Application Area
  • Market Opportunity Assessment By Vertical
  • Market Opportunity Assessment By Component
  • Market Opportunity Assessment By Deployment Type
  • Market Opportunity Assessment By Organization Size
  • Thailand HR Analytics Top Companies Market Share
  • Thailand HR Analytics Competitive Benchmarking By Technical and Operational Parameters
  • Thailand HR Analytics Company Profiles
  • Thailand HR Analytics Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

6Wresearch actively monitors the Thailand HR Analytics Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the Thailand HR Analytics Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Thailand HR Analytics Market Overview

3.1 Thailand Country Macro Economic Indicators

3.2 Thailand HR Analytics Market Revenues & Volume, 2021 & 2031F

3.3 Thailand HR Analytics Market - Industry Life Cycle

3.4 Thailand HR Analytics Market - Porter's Five Forces

3.5 Thailand HR Analytics Market Revenues & Volume Share, By Application Area , 2021 & 2031F

3.6 Thailand HR Analytics Market Revenues & Volume Share, By Vertical , 2021 & 2031F

3.7 Thailand HR Analytics Market Revenues & Volume Share, By Component, 2021 & 2031F

3.8 Thailand HR Analytics Market Revenues & Volume Share, By Deployment Type, 2021 & 2031F

3.9 Thailand HR Analytics Market Revenues & Volume Share, By Organization Size, 2021 & 2031F

4 Thailand HR Analytics Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing demand for data-driven HR decision making

4.2.2 Adoption of advanced HR technologies and tools

4.2.3 Emphasis on improving employee engagement and retention

4.3 Market Restraints

4.3.1 Data privacy and security concerns

4.3.2 Lack of skilled professionals in HR analytics

4.3.3 Resistance to change and traditional HR practices

5 Thailand HR Analytics Market Trends

6 Thailand HR Analytics Market, By Types

6.1 Thailand HR Analytics Market, By Application Area

6.1.1 Overview and Analysis

6.1.2 Thailand HR Analytics Market Revenues & Volume, By Application Area , 2021-2031F

6.1.3 Thailand HR Analytics Market Revenues & Volume, By Payroll, 2021-2031F

6.1.4 Thailand HR Analytics Market Revenues & Volume, By Retention, 2021-2031F

6.1.5 Thailand HR Analytics Market Revenues & Volume, By Recruitment, 2021-2031F

6.1.6 Thailand HR Analytics Market Revenues & Volume, By Workforce Management, 2021-2031F

6.1.7 Thailand HR Analytics Market Revenues & Volume, By Employee Engagement, 2021-2031F

6.1.8 Thailand HR Analytics Market Revenues & Volume, By Employee Development, 2021-2031F

6.2 Thailand HR Analytics Market, By Vertical

6.2.1 Overview and Analysis

6.2.2 Thailand HR Analytics Market Revenues & Volume, By Consumer goods and retail, 2021-2031F

6.2.3 Thailand HR Analytics Market Revenues & Volume, By BFSI, 2021-2031F

6.2.4 Thailand HR Analytics Market Revenues & Volume, By IT and telecom, 2021-2031F

6.2.5 Thailand HR Analytics Market Revenues & Volume, By Manufacturing, 2021-2031F

6.2.6 Thailand HR Analytics Market Revenues & Volume, By Healthcare, 2021-2031F

6.2.7 Thailand HR Analytics Market Revenues & Volume, By Education, 2021-2031F

6.3 Thailand HR Analytics Market, By Component

6.3.1 Overview and Analysis

6.3.2 Thailand HR Analytics Market Revenues & Volume, By Solutions, 2021-2031F

6.3.3 Thailand HR Analytics Market Revenues & Volume, By Service, 2021-2031F

6.4 Thailand HR Analytics Market, By Deployment Type

6.4.1 Overview and Analysis

6.4.2 Thailand HR Analytics Market Revenues & Volume, By On-premises, 2021-2031F

6.4.3 Thailand HR Analytics Market Revenues & Volume, By Cloud, 2021-2031F

6.5 Thailand HR Analytics Market, By Organization Size

6.5.1 Overview and Analysis

6.5.2 Thailand HR Analytics Market Revenues & Volume, By Large Enterprises, 2021-2031F

6.5.3 Thailand HR Analytics Market Revenues & Volume, By Small and Medium-Sized Enterprises (SMEs), 2021-2031F

7 Thailand HR Analytics Market Import-Export Trade Statistics

7.1 Thailand HR Analytics Market Export to Major Countries

7.2 Thailand HR Analytics Market Imports from Major Countries

8 Thailand HR Analytics Market Key Performance Indicators

8.1 Percentage increase in the number of organizations using HR analytics tools

8.2 Average time taken to implement HR analytics solutions

8.3 Percentage improvement in employee productivity attributed to HR analytics adoption

9 Thailand HR Analytics Market - Opportunity Assessment

9.1 Thailand HR Analytics Market Opportunity Assessment, By Application Area , 2021 & 2031F

9.2 Thailand HR Analytics Market Opportunity Assessment, By Vertical , 2021 & 2031F

9.3 Thailand HR Analytics Market Opportunity Assessment, By Component, 2021 & 2031F

9.4 Thailand HR Analytics Market Opportunity Assessment, By Deployment Type, 2021 & 2031F

9.5 Thailand HR Analytics Market Opportunity Assessment, By Organization Size, 2021 & 2031F

10 Thailand HR Analytics Market - Competitive Landscape

10.1 Thailand HR Analytics Market Revenue Share, By Companies, 2024

10.2 Thailand HR Analytics Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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