| Product Code: ETC044345 | Publication Date: Jul 2023 | Updated Date: Mar 2026 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
Thailand import trend for the liqueurs market showed a decline from 2023 to 2024, with a growth rate of -16.12%. However, the compound annual growth rate (CAGR) from 2020 to 2024 stood at 3.53%. This negative momentum in 2024 could be attributed to shifts in consumer preferences or changes in trade policies impacting the market stability.

The Liqueurs market in Thailand is projected to grow at a negative growth rate of -0.06% by 2027, within the Asia region led by China, along with other countries like India, Japan, Australia and South Korea, collectively shaping a dynamic and evolving market environment driven by innovation and increasing adoption of emerging technologies.

The Thailand liqueurs market is expected to grow significantly during the forecast period of 2025-2031, at a CAGR (Compound Annual Growth Rate) of 8.2%. The key drivers contributing to this growth are increasing disposable incomes and growing health consciousness among Thailand consumers. Moreover, the rising popularity of locally produced craft spirits has also been supporting the growth of this market.
Increasing disposable income in Thailand and other Southeast Asian countries have enabled consumers to purchase premium priced products such as liqueurs more easily, thereby driving their demand. Growing health consciousness among consumers has led them towards consuming low sugar content drinks like liqueurs over high sugar content beverages such as soda. This factor is expected to fuel the overall market growth in near future. Another important driver for this industry is the rising popularity of locally produced craft spirits which offer unique flavors and enhance consumer???s drinking experience thus driving its sales further up.
Despite several factors that are aiding the growth of Thailand Liqueur`s Market, some challenges too exist that restrain it from achieving maximum potential like High taxes on alcoholic beverages resulting into high prices making them unaffordable by most people in rural areas who constitute around 44%of population in 2018 according to World Bank resulting into a smaller customer base for producers, Lack of awareness about latest trends & availability due to lower penetration rate & presence mainly through online channels amongst rural inhabitants which limit their reach with respect to urban counterparts.
The COVID-19 pandemic has had a negative impact on many industries worldwide including Thailand liquor industry due closure / restriction imposed by government authorities on sale/manufacturing units restaurants/bars leading decline consumption levels.Furthermore, supply chain disruption caused by lockdowns resulted higher production cost burden manufacturers.However, these impacts were mostly short-term effects since they have largely alleviated end 2025 with easing restrictions allowing businesses resume normal operations post Q32025.
Some key players operating in Thailand liqueur`s market include SHANGHAI MAGNIFICENT WINE GROUP., Pernod Ricard SA., DIAGEO Plc., Suntory Holdings Limited., Emperador Inc., Brown Forman Corporation etc.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Liqueurs Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Liqueurs Market Revenues & Volume, 2022 & 2032F |
3.3 Thailand Liqueurs Market - Industry Life Cycle |
3.4 Thailand Liqueurs Market - Porter's Five Forces |
3.5 Thailand Liqueurs Market Revenues & Volume Share, By Type, 2022 & 2032F |
3.6 Thailand Liqueurs Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
3.7 Thailand Liqueurs Market Revenues & Volume Share, By Packaging, 2022 & 2032F |
4 Thailand Liqueurs Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Thailand Liqueurs Market Trends |
6 Thailand Liqueurs Market, By Types |
6.1 Thailand Liqueurs Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Liqueurs Market Revenues & Volume, By Type, 2022-2032F |
6.1.3 Thailand Liqueurs Market Revenues & Volume, By Neutrals/Bitters, 2022-2032F |
6.1.4 Thailand Liqueurs Market Revenues & Volume, By Creams, 2022-2032F |
6.1.5 Thailand Liqueurs Market Revenues & Volume, By Fruit Flavored, 2022-2032F |
6.1.6 Thailand Liqueurs Market Revenues & Volume, By Others, 2022-2032F |
6.2 Thailand Liqueurs Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Thailand Liqueurs Market Revenues & Volume, By Convenience Stores, 2022-2032F |
6.2.3 Thailand Liqueurs Market Revenues & Volume, By On Premises, 2022-2032F |
6.2.4 Thailand Liqueurs Market Revenues & Volume, By Retailers, 2022-2032F |
6.2.5 Thailand Liqueurs Market Revenues & Volume, By Supermarkets, 2022-2032F |
6.3 Thailand Liqueurs Market, By Packaging |
6.3.1 Overview and Analysis |
6.3.2 Thailand Liqueurs Market Revenues & Volume, By Glass, 2022-2032F |
6.3.3 Thailand Liqueurs Market Revenues & Volume, By PET Bottle, 2022-2032F |
6.3.4 Thailand Liqueurs Market Revenues & Volume, By Metal Can, 2022-2032F |
6.3.5 Thailand Liqueurs Market Revenues & Volume, By Others, 2022-2032F |
7 Thailand Liqueurs Market Import-Export Trade Statistics |
7.1 Thailand Liqueurs Market Export to Major Countries |
7.2 Thailand Liqueurs Market Imports from Major Countries |
8 Thailand Liqueurs Market Key Performance Indicators |
9 Thailand Liqueurs Market - Opportunity Assessment |
9.1 Thailand Liqueurs Market Opportunity Assessment, By Type, 2022 & 2032F |
9.2 Thailand Liqueurs Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
9.3 Thailand Liqueurs Market Opportunity Assessment, By Packaging, 2022 & 2032F |
10 Thailand Liqueurs Market - Competitive Landscape |
10.1 Thailand Liqueurs Market Revenue Share, By Companies, 2025 |
10.2 Thailand Liqueurs Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
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