Thailand M Commerce Market (2025-2031) Outlook | Size, Industry, Analysis, Growth, Revenue, Value, Companies, Forecast, Share & Trends

Name: Thailand M Commerce Market (2025-2031) | Trends, Outlook & Forecast
Creator: 6Wresearch
License: https://www.6wresearch.com/privacy-policy
Keywords: M Commerce Market, Thailand M Commerce Market, Thailand M Commerce Market Revenues, Thailand M Commerce Market Share, Thailand M Commerce Market Size, Thailand M Commerce Market Outlook, Thailand M Commerce Market Report, Thailand M Commerce Market Competition, Thailand M Commerce Market Overview, Thailand M Commerce Market Trends, Thailand M Commerce Market Forecast

Market Forecast By Transactions (M Retailing, M Ticketing/Booking, M Billing, Other M Commerce Services), By Payment Modes (Near Field Communication (NFC), Premium SMS, Wireless application protocol (WAP), Direct Carrier Billing), By Users (Smart device users, Feature phone users) And Competitive Landscape

Product Code: ETC4383806	Publication Date: Jul 2023	Updated Date: Aug 2025	Product Type: Report
Publisher: 6Wresearch	Author: Ravi Bhandari	No. of Pages: 85	No. of Figures: 45	No. of Tables: 25

Thailand M Commerce Market Synopsis

Mobile commerce (M-commerce) is thriving in Thailand as consumers increasingly turn to their mobile devices for online shopping and payments. The M-commerce market includes mobile payment solutions, mobile shopping apps, and digital wallets.

Drivers of the Market

The Thailand Mobile Commerce (M-Commerce) market is experiencing significant expansion, driven by the widespread adoption of mobile devices for online shopping, payments, and financial transactions. M-Commerce includes mobile apps, mobile websites, and mobile payment solutions that enable users to conduct transactions using their smartphones and tablets. The market growth is propelled by the growing popularity of mobile shopping, the rise of digital payment methods, and the convenience of on-the-go transactions. As consumers in Thailand increasingly embrace mobile-based commerce, the M-Commerce market is poised to be a key driver of digital economic activities and financial inclusion.

Challenges of the Market

In the Thailand M-Commerce Market, challenges arise from the evolving landscape of mobile commerce and digital payments. Adapting to changing consumer behavior and preferences, including the increasing reliance on mobile apps for shopping and payments, poses ongoing challenges. Ensuring the security and privacy of mobile transactions is imperative for market players, requiring robust measures to prevent fraud and protect sensitive financial information. Regulatory compliance and interoperability issues among various mobile payment platforms add complexity to the M-commerce market, necessitating collaboration and standardization efforts among industry stakeholders.

COVID-19 Impact on the Market

The M Commerce market in Thailand experienced notable changes during the COVID-19 pandemic, with increased adoption of mobile commerce solutions for online shopping, payments, and financial transactions. As consumers turned to digital channels for their shopping and financial needs, the M Commerce market saw accelerated growth. The industry responded by offering mobile commerce platforms and payment solutions that provide secure and convenient transactions on mobile devices. In the era of digital transactions, the M Commerce market in Thailand continues to be a transformative force, reshaping the retail and financial landscape.

Key Players in the Market

The Thailand M Commerce market is experiencing significant growth, with key players such as AIS and True Corporation driving innovation in mobile commerce solutions. These companies offer a variety of M Commerce services, including mobile payments, mobile banking, and mobile shopping, contributing to the transformation of the digital payments landscape.

Key Highlights of the Report:

Thailand M Commerce Market Outlook
Market Size of Thailand M Commerce Market, 2024
Forecast of Thailand M Commerce Market, 2031
Historical Data and Forecast of Thailand M Commerce Revenues & Volume for the Period 2021-2031
Thailand M Commerce Market Trend Evolution
Thailand M Commerce Market Drivers and Challenges
Thailand M Commerce Price Trends
Thailand M Commerce Porter's Five Forces
Thailand M Commerce Industry Life Cycle
Historical Data and Forecast of Thailand M Commerce Market Revenues & Volume By Transactions for the Period 2021-2031
Historical Data and Forecast of Thailand M Commerce Market Revenues & Volume By M Retailing for the Period 2021-2031
Historical Data and Forecast of Thailand M Commerce Market Revenues & Volume By M Ticketing/Booking for the Period 2021-2031
Historical Data and Forecast of Thailand M Commerce Market Revenues & Volume By M Billing for the Period 2021-2031
Historical Data and Forecast of Thailand M Commerce Market Revenues & Volume By Other M Commerce Services for the Period 2021-2031
Historical Data and Forecast of Thailand M Commerce Market Revenues & Volume By Payment Modes for the Period 2021-2031
Historical Data and Forecast of Thailand M Commerce Market Revenues & Volume By Near Field Communication (NFC) for the Period 2021-2031
Historical Data and Forecast of Thailand M Commerce Market Revenues & Volume By Premium SMS for the Period 2021-2031
Historical Data and Forecast of Thailand M Commerce Market Revenues & Volume By Wireless application protocol (WAP) for the Period 2021-2031
Historical Data and Forecast of Thailand M Commerce Market Revenues & Volume By Direct Carrier Billing for the Period 2021-2031
Historical Data and Forecast of Thailand M Commerce Market Revenues & Volume By Users for the Period 2021-2031
Historical Data and Forecast of Thailand M Commerce Market Revenues & Volume By Smart device users for the Period 2021-2031
Historical Data and Forecast of Thailand M Commerce Market Revenues & Volume By Feature phone users for the Period 2021-2031
Thailand M Commerce Import Export Trade Statistics
Market Opportunity Assessment By Transactions
Market Opportunity Assessment By Payment Modes
Market Opportunity Assessment By Users
Thailand M Commerce Top Companies Market Share
Thailand M Commerce Competitive Benchmarking By Technical and Operational Parameters
Thailand M Commerce Company Profiles
Thailand M Commerce Key Strategic Recommendations

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Thailand M Commerce Market Overview

3.1 Thailand Country Macro Economic Indicators

3.2 Thailand M Commerce Market Revenues & Volume, 2021 & 2031F

3.3 Thailand M Commerce Market - Industry Life Cycle

3.4 Thailand M Commerce Market - Porter's Five Forces

3.5 Thailand M Commerce Market Revenues & Volume Share, By Transactions, 2021 & 2031F

3.6 Thailand M Commerce Market Revenues & Volume Share, By Payment Modes, 2021 & 2031F

3.7 Thailand M Commerce Market Revenues & Volume Share, By Users, 2021 & 2031F

4 Thailand M Commerce Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing smartphone penetration and internet connectivity in Thailand

4.2.2 Growing popularity of online shopping among Thai consumers

4.2.3 Rise in digital payment options and e-wallet usage

4.3 Market Restraints

4.3.1 Security concerns related to online transactions

4.3.2 Limited access to high-speed internet in certain regions of Thailand

4.3.3 Lack of trust in online vendors and payment gateways

5 Thailand M Commerce Market Trends

6 Thailand M Commerce Market, By Types

6.1 Thailand M Commerce Market, By Transactions

6.1.1 Overview and Analysis

6.1.2 Thailand M Commerce Market Revenues & Volume, By Transactions, 2021-2031F

6.1.3 Thailand M Commerce Market Revenues & Volume, By M Retailing, 2021-2031F

6.1.4 Thailand M Commerce Market Revenues & Volume, By M Ticketing/Booking, 2021-2031F

6.1.5 Thailand M Commerce Market Revenues & Volume, By M Billing, 2021-2031F

6.1.6 Thailand M Commerce Market Revenues & Volume, By Other M Commerce Services, 2021-2031F

6.2 Thailand M Commerce Market, By Payment Modes

6.2.1 Overview and Analysis

6.2.2 Thailand M Commerce Market Revenues & Volume, By Near Field Communication (NFC), 2021-2031F

6.2.3 Thailand M Commerce Market Revenues & Volume, By Premium SMS, 2021-2031F

6.2.4 Thailand M Commerce Market Revenues & Volume, By Wireless application protocol (WAP), 2021-2031F

6.2.5 Thailand M Commerce Market Revenues & Volume, By Direct Carrier Billing, 2021-2031F

6.3 Thailand M Commerce Market, By Users

6.3.1 Overview and Analysis

6.3.2 Thailand M Commerce Market Revenues & Volume, By Smart device users, 2021-2031F

6.3.3 Thailand M Commerce Market Revenues & Volume, By Feature phone users, 2021-2031F

7 Thailand M Commerce Market Import-Export Trade Statistics

7.1 Thailand M Commerce Market Export to Major Countries

7.2 Thailand M Commerce Market Imports from Major Countries

8 Thailand M Commerce Market Key Performance Indicators

8.1 Average order value (AOV) for m-commerce transactions in Thailand

8.2 Conversion rate of website/app visitors to actual buyers

8.3 Customer retention rate for m-commerce platforms

9 Thailand M Commerce Market - Opportunity Assessment

9.1 Thailand M Commerce Market Opportunity Assessment, By Transactions, 2021 & 2031F

9.2 Thailand M Commerce Market Opportunity Assessment, By Payment Modes, 2021 & 2031F

9.3 Thailand M Commerce Market Opportunity Assessment, By Users, 2021 & 2031F

10 Thailand M Commerce Market - Competitive Landscape

10.1 Thailand M Commerce Market Revenue Share, By Companies, 2024

10.2 Thailand M Commerce Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

Africa M Commerce Market

Asia Pacific M Commerce Market

Europe M Commerce Market

Marshall Islands M Commerce Market

Mauritania M Commerce Market

Mauritius M Commerce Market

Micronesia M Commerce Market

Middle East M Commerce Market

Monaco M Commerce Market

North America M Commerce Market

Export potential assessment - trade Analytics for 2030

Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.

By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.

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